Social Media Tips: Online Strategies for Small Business Networking Profits
February 8, 2010 by DrDaveHale
Filed under Blog, February 2010, Social marketing
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Small businesses today are using social media to compete with large company’s multi-million dollar marketing budgets. Banding together with other small businesses, they are sponsoring events through sites like Twitter, Facebook and various blogs.
Having problems finding someone to handle all of the social media duties? Queensland, Australia held a contest to find someone to blog and promote tourism in their area. More than 34,000 applied for their dream job. Small companies all over are creating similar campaigns with hundreds of qualified entries and campaigns that are generating massive media attention with hundreds of thousands of articles written or blogged about them.
Since small, locally owned businesses don’t have the ten’s of thousands of dollars needed to build a website and crank up a media frenzy, they are turning to Facebook, Twitter, blogs and the Ning network to prove that small companies can compete with these big marketing budgets using just the free tools that are available online.
Small businesses use social media and social networking to augment their strategy for achieving marketing objectives. But, they also must have a clear understanding of their purpose and possibilities in two realms – social media, and social networking.
Social Media is a means to many ends – greater visibility (SEO), demonstrable thought leadership, establishing market preeminence, and perhaps social networking. It is important in today’s business climate to become an expert in social media plumbing; the delicate science of streamlining social media participation in ways that are operationally efficient.
Social Networking is what happens after social media has performed well; it is the humanistic side of the conversational web. Ergo, you can sign up on Linkedin and you can make 10,000 connections, but nothing will happen unless you produce social media. There are many types of social media . For example, a simple “Hello, tell me about your business.” written on a Facebook wall is a social media artifact. A blog post about the “The New Real-time Web” is also a social media artifact. Both examples might lead to a conversation which is an instance of social networking.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips: Using New Media to Publicize the Launch of Your Product
February 5, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Product Creation, Social marketing
Social Media Evangelists
1. Social Media Experiment: Create an ongoing event and only promote it via Facebook/Twitter/social networks. In-person networking groups and bars are combining to develop what is affectionately called a TweetCrawl, half happy hour and half networking, where people are brought together in local restaurants across their state. Live tweet rolls are shown on large screens where compatible contacts can see who is doing what and know who to tweet back to for a business connection.
2. Along with helping to get the word out about a new product or service, bring together clients as joint marketers. Each business can publicize the new launch to their contact list in this joint social media marketing effort. This technique is helping organizations build their fan base via very targeted efforts.
3. First and foremost is getting the approval from the higher echelons in n organizations to approve the use of social media sites to publicize a launch. Not everyone is a good fit in the current climate. If an organization does not have the muscle behind the curtain to sustain this type of outreach, or if they just don’t “get it”, then it will fail.
4. Companies are using sites such as Twitter, Friendfeed, StumbleUpon, and Travelblog
Exchange — almost exclusively to market their blogs. Most prefer this to traditional marketing because it allows the development of relationships on a number of levels. They focus on building reputation, helping people, answering questions and things grow organically from there.
5. Many times, you will have access to “big names” in your industry in a way I never would through cold calling, mailing or e-mailing simply by using social networking sites. You will also find numerous business and personal relationships — the line often blurs when dealing with social media– that lead to project development and more marketing and PR.
6. A current project: Are you attending a conference, convention or event? Develop a blog centered around your involvement, create ongoing podcasts and audio coverage from the event, and turn your followers on Twitter, Facebook, and other sites in field reporters to syndicate your coverage. All of the contacts can retweet messages, repost blog content, and send traffic to your main blog site. This is a great way to build a massive niche opt-in list quickly.
Try any of these tactics out and you will soon find yourself with a winning product launch.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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