Social Media Goes on Vacation: How Tourist Areas use New Media to Attract attention

Lately everyone’s posting contests to win this or that job on social media networking sites - this is the new wave of professionally marketing oneself. Some businesses see this as crazy and believe people need to slow down, smell the roses and take a vacation.

The travel industry is no different. Savvy motel owners have decided to offer folks a chance to win dream vacation for two along the beautiful mountains, rivers, and oceans.

For a seven day period, businesses within a tourist town market the contest and vacation package to their area to their respective client lists on social media sites. Details of the contest, locations the winners will stay, events they will take part in, are all pre-written in the form of tweets, blog posts, and Facebook entries. All of the business promote each message equally and at the same time in order to build a following.

So how do they pick the winner? They do not. America does. The business simply tell contest participants to submit a video to YouTube telling everyone why they need a break. All of the videos are later linked together on the main contest blog, where people can then vote on their favorite video. And they let the public decide why a video submitter really should be working less and taking a break more.

Every few days, the businesses post more of the itinerary - meals and events hand selected by the  innkeepers to really showcase the many fun things to do while vacationing in their area. As small, local business owner’s - they’ve always got the inside scoop on their area and specialize in creating the most memorable, romantic get-a-ways imaginable.

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