Social Media Tips: 4 Keys to Getting Found on Google as an Insider
March 12, 2010 by DrDaveHale
Filed under Blog, March 2010
Internet Marketing Professor, Columbia, SC - Using the Internet to its fullest power to develop your best business presence means being on the first page of Google or at least the second page for each of your keywords. There are definitely specific steps to take to master this, in order to help people and the search engine spiders in finding you.
How is this done? Following are four easy steps to take to bolster your rating:
1. If you do not currently have a blog, then stop what you are doing and do it today. What is it that your business does and what is important to your customers and potential clients? Share the insider information with them, develop relationships, and most of all write in a conversation tone. Do not try to sell through your blog. Its mission is for relationship building.
2. Build your standing within the crowd you associate with. That means connect with the industry movers and shakers. Become known as a go-to person who knows the inside scoop on all things relevant to your niche. In the professional world today, posting and connecting through Twitter and LinkedIn are among the top strategies. Find the top 10 blogs in your niche and post valuable comments to blog postings. make sure you add a signature line in your comment with your name and link to your website and or blog. The material you post needs to be relevant, valuable, and user friendly to others.
3. Become Mr. or Ms. Consistent. Google loves web pages that are update often with specific information. Post to your blog on an almost daily basis and in no time your posting will become ranked very high not to mention your over blog site. Most blogging platforms allow you to pre-post messages and schedule them for later delivery. You can always add time sensitive posts in between.
4. Make sure your blog is being submitted to all of the search engines and blog rolls. This also can be done automatically after making a post by adding the submission sites to the delivery schedule. Are you a local business in your community? If so, ensure your site and blog are listed under as many local search sites like Google Local Search. This helps people find you when searching for businesses like yours in your town. Make sure you add as many keywords as possible within your profile on the local search engines. You can list your business under several topics too.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips: Using Twitter Hashtags for More Businesses Promotion, Part II
March 10, 2010 by DrDaveHale
Filed under Blog, March 2010
How Are They Used?
Internet Marketing Professor, Columbia, SC - So, you are thinking of using Twitter hashtags, but are not sure how to exactly use them ? The first thing to do is determine if you with to create your own or use those hashtags in use already. It will not take long to determine there are a huge amount of hashtags being used already. Using those already in use would assist you in group like tweets along with marketing your services and products to your target audience.
You will need to hold back here a bit. No one likes spam and it definitely does not mix well with hashtags. This means you will need to make sure your hashtags stay on subject in every tweet. If you are looking for a way to lose followers real fast, just improperly use hashtags and you soon find that no one is following you any longer
If you decide to develop hashtags of your own, just make sure you use one that relates to your topic and keep it short. Remember that tweets are no longer than 140 characters to include any hashtags being used. This will decrease your message dramatically if your hashtag is too long. You can create hashtags that are in line with your business or name. Ask your followers to use it when tweeting about you and your company. This will allow you to follower what people are saying about you. They are best used to promote your company’s drives and initiatives.
Lastly, hashtags can be powerful tools for your business no matter what the size. They can also assist with increasing the success of your marketing efforts for free.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips: Using Twitter Hashtags for More Businesses Promotion, Part I
March 8, 2010 by DrDaveHale
Filed under Blog, March 2010
Internet Marketing Professor, Columbia, SC - Using hashtags on Twitter messages, or Tweets, will greatly assist you with developing a greater online presence and Internet marketing efforts in general. You can either use existing hashtags or generate company specific ones. Once you get the hand of using them and their purpose, you will start to realize the power behind their use.
Social media in general, including Twitter, have become one of the most important groups of business marketing tools to come about in many years. Each social media platform has its own advantages, and for Twitter, it is the hashtags that has become one of the best instruments the online marketing has. No matter what type of business you are in, big or small, small business or corporate, using hashtags in your tweets can provide you with vital business information.
So, Just What is a Twitter Hashtag?
Hashtags are the bits of text (#) that are written into tweets and sent throughout the Twitter universe. Their main purpose is to help categorize and collate tweets containing the same information or subject matter. This is much like placing like information in the same folder.
The use of hashtags will keep tweets about a the same topic in one stream. This then allows you and your clients to locate tweets containing a specific hashtag and topic. The bottom line is that they allow a user to find specific data they are searching for. This saves someone from rifling through message after message in order to target the key information they are looking for.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips: LinkedIn for More Business 2
March 5, 2010 by DrDaveHale
Filed under Blog, March 2010, Twitter
Internet Marketing Professor, Columbia, SC - LinkedIn provides numerous widgets to add to your profile. You can incorporate a survey or poll to as contacts for market research information. You can link your company blog to your profile to automatically add content when your blog is updated. You can use SlideShare to add presentation, add videos, product tutorials or what books you are reading.
Question and Answers
LinkedIn Answers allows you to ask questions to your contact list. This provides a great opportunity to gather information, but also creates an opportunity to develop professional contacts. This section alone can be used to brand yourself as an industry expert.
Professional Groups
Possibly one of the best features are the LinkedIn groups. You can search for industry specific groups to join in order to develop connections and find potential clients. It is not very difficult to build your connections list by send one email to several group members. Not too many social networking sites allow such ease.
Best of all, your LinkedIn profile will be indexed by Google, which raised the visibility of your company, blog and website, thus build the power of the network. One of the main tips to keep in mind is to use keywords which identify your products and services within as many profile sections as possible.
If you are joining the ranks of today’s businesses who are harnessing the full power of the Internet and social media, LinkedIn is certainly the site you need to add to your strategic social media marketing plan.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
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Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips: LinkedIn for Business
March 3, 2010 by DrDaveHale
Filed under Blog, March 2010
Internet Marketing Professor, Columbia, SC - Social media today is the cutting-edge marketing tool for all high performance businesses. For the professional, probably one of the best is LinkedIn. Incorporating this site into your social media marketing plan can assist in business growth. If you are not using LinkedIn, you definitely need to check it out and get signed up as quick as possible.
At first glance, LinkedIn may appear just to be another social networking platform. That is until you learn how powerful it could be and mean to your bottom line. Once you dive into the inner workings of the site, you will be quick to learn it is not like Twitter, Facebook, or MySpace. Specifically, LinkedIn is geared primarily for the business owner, such as a consultant, professional speaker, teacher, etc. Having membership in the realm of 40 million users, LinkedIn is among the best social media tools in your marketing box.
How can you use LinkedIn to attract more business?
LinkedIn’s Tools
On every user profile page is a section for your company listing where you can provide data about your company. You are able to insert copy for a brief synopsis of your company, how many employees, company news, and other pertinent information you may want prospective clients to know about you. This page alone can be gold for your company’s income as it offers visitors an insight into your company all on one page.
LinkedIn offers the user many great tools to build your profile page, join groups, publicize your presence, and develop yourself into an industry insider expert. If you are not using these tools to propel your business forward, get started today.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips: Social Media Tips and Strategies to Gain an Online Presence
March 1, 2010 by DrDaveHale
Filed under Blog, March 2010
Internet Marketing Professor, Columbia, SC - Using social media as a marketing tool will give you relatively quick success in your efforts. Once you use these tools to their fullest potential you will be found for publicity and business opportunities that relate to your business. Using even Twitter as a tool will help in finding businesses that are able to help you grow your own affordably.
Facebook combined with Twitter will drive traffic to your blog and vice versa when set up to automatically infiltrate each other.
Make good use of several social media tools rapped into your social media plan:
1) Have your staff members rotate sending out daily tweets on Twitter. This is a great way to stay in touch with your clients, competition and colleagues alike. Use it to inform, update, and announce product launches, sales, and business successes. You will have a consistently good following the more you post.
2) Use Facebook business page to connect to reporters, writers and other publicity outlets to develop relationships.
3) Push your clients’ messages and information out using your blog, Twitter and Facebook accounts. This is added value for these businesses!
4) Have all staff members sign in and use LinkedIn on a daily basis. The updates you receive will
keep you informed about what your competitors and colleagues are doing in your community. This will be a valuable way to stay abreast of ideas and activities being achieved in your industry locally and regionally. And it is a good way to tout your accomplishments and connections as well.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips: Social Media Tips for Artists
February 26, 2010 by DrDaveHale
Filed under Blog, February 2010
Internet Marketing Professor, Columbia, SC - Do you serve a small niche, like the art fair community for both patrons and artists. These events are fine art juried fairs featuring artists who are professional and earn their living at the events. Great social media tools are to have a regular site and also a Ning site. These can be used as a social networking arena where artists come together to share their lives around this business. It is also possible to sell advertising on the site and it can also support the advertising from your website.
Use social media in a number of different ways to gain influence and position within your respective niche market. Use blogs as the basis for your online presence. If you have the time, use different blogs to address different parts of your market.
While the blogs are the foundation of your brand, use Twitter for two reasons: (1) word of mouth marketing through Tweets; and (2) competitor monitoring and checking the pulse of the market through using the Twitter search function. This is quickly becoming one of the most desirable search tools on the Internet while looking for who is asking specific questions.
Use LinkedIn to manage your online professional reputation for and for networking.
Use Facebook ads, the fan page, and messages through the site to target your demographic community and keep your customers informed. Facebook can show the personal side of you and your business.
It is hard to spend much money up front on advertising when starting your own business if you are starting on a shoestring budget.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips: Social Media Planning to Create an Online Following
February 24, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Social marketing
Social Media EvangelistAre you the Ambassador of Buzz, and member of your Social Media Team? If so, have you created your social media plan of attach? If you are a small business or even a one-person operation, if you use new media in your marketing mix, you want to develop a targeted plan in order to stay focused.
Internet Marketing Professor, Columbia, SC - Here is an outline of a successful social media strategic plan using Twitter, Facebook, and LinkedIn:
Twitter:
1. Out of all the social media tools in your arsenal, use Twitter the most to monitor and send tweets that are relevant to your industry and company.
2. Use different Twitter usernames for different purposes. For example, one account may be for customer service and another for a specific person named for their position at the company. Share the “Buzz” about your company internally and externally with my network of followers. This will give you a more personal touch.
3. Make sure the business owner or top leadership has a Twitter presence. Have them respond to people personally as it shows how much they care about the customer following.
4. Use Twitter to respond to questions or tweets from concerned customers and potential customers. You will definitely save relationships with this strategy in conversations that were addresses on Twitter.
LinkedIn:
1. Keep your profile updated on a daily or at least weekly basis. Update your status as to what you are working on.
2. Join groups On LinkedIn that are relevant to what you do and post to discussions. When people reply, those conversations then transition to LinkedIn messaging. If it is a good connection that turns into e-mails and telephone calls.
3. Send connection requests to members of each group you belong. You want to tell them where you are connected and why you wish to connect with them. Example, “Hello, I’m Dave Hale, and as a trusted member of the XYZ group, I would love to add you to my professional connections.”
Facebook:
1. Use your Facebook business account to give company updates.
2. Provide a forum for customers to make suggestions.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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February 22, 2010 by DrDaveHale
Filed under Blog, February 2010
Social Media Wheel
Internet Marketing Professor, Columbia, SC - Social media tools like Twitter, Facebook, and blogging all have a measurable impact on businesses that use them. Using social media networking tools such as Twitter, Facebook, LinkedIn and RSS feeds, will keep your followers updated on everything you are doing. And the best part is they can all be automatically updated from your blog postings.
Here’s are some suggestions:
1. Post new work on your company blog which is set up to automatically send a tweet to your Twitter followers.
2. Use an RSS feed to send this information to my Facebook account and subscribers of your feed. This will help to keep your work in front of potential clients on a daily basis. As a result, your website traffic and sales will all increased.
3. The most important step when creating a social networking strategy for marketing your company is to identify the platform that fits your goals and resources best.
4. Use Twitter, developing a following and posting links to pertinent information for your followers.
5. Focus on LinkedIn by joining appropriate groups, writing articles, posting news (articles in your blog), and participating in discussions. The groups on LinkedIn will be helpful, and some of your contacts will go on to read your blog. You will eventually be contacted by people on LinkedIn because they recognized your byline.
Use social media online for your business. If you are launching a website to the public next month, social media sites and tools will help you form relationships and gain a presence with bloggers and other influential people.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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February 19, 2010 by DrDaveHale
Filed under Blog, February 2010
Develop Your Entrepreneurial Mindset
Internet Marketing Professor, Columbia, SC - Marketing research consultants with solo practices are using social media tools as a marketing tool not just for the low cost (mostly free) but also for its ability to target market specific clients and niches.
if you are a consultant, here are some of the ways in which you can use these tools too:
1. Join targeted LinkedIn groups, and join discussions on a regular basis. By subscribing to several groups of key target audiences that your clients address you may receive four or five leads within a short time!
2. Through those discussions, connect with several other marketing professionals around the world and form joint venture opportunities.
3. Write articles on niche specific topics, and post them on each of the group pages. You will quickly receive some nice comments on it.
4. When you receive status updates for your LinkedIn groups and in general for on your contact list, send a direct message to them and talk briefly about their update. This will keep you connect and for a relationship.
5. Post press releases and links to whitepapers.
6. Use Twitter regularly and subscribe to Twibes that focus on your particular niche
7. Develop a WordPress blog to make use of all of the great plugins other platforms do not have. use this as your social media focal point. Everything that is posted on your blog can be automatically posted to your social media sites.
Use as many online tools that are pertinent to your market and integrate each with the other. These should be an integral part of your strategic marketing campaigns and provide synergy in your marketing efforts.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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