Social Media Tips: Linkedin Hot Techniques
June 11, 2010 by DrDaveHale
Filed under Blog, June 2010
Internet Marketing Professor, Columbia, SC - After making a blog post, put in Linkedin (Answers) –> “Here’s the gist of a blog post, either check it out on my blog or let us know here what you think about it - > Then, post the same to Twitter and Facebook
Profile must exude expertise - have nothing that detracts attention
1. Name - (o not use any titles such as Dr. Just your full name
2. Photo - Professional head shot - make it personable
3. Professional headline under name - 5 second commercial or bumper sticker advertisement. Make more money faster, better, and with less human effort at … - must convey marketing message
4. Job title - Do not use exact title - layman words - Internet Marketing Expert, Manager, etc.
5. Websites - Internet Marketing Training - hyperlink to it
6. Summary - Use all two thousand characters, imbed keywords in it
7. Applications - Add Reading List with your own books if you have written any
- Slideshow - add PowerPoint presentations of you and your business
- Add Bloglink ‘ If you write a blog, add a link. It will automatically be infiltrated onto your LinkedIn page
8. Experience - Keep it updated
9. Groups - Join industry specific groups to gain contacts. Only have primary industry groups visible on your home page
10. Companies - add to summary on home page
SUMMARY: Add in: If you connect with me, I will add you to my business newsletter list. I send it out about 2X per month to keep people linked to what my companies are doing, provide hot tip articles, and list new product offerings. If you do not wish to receive it, do not connect with me
11. Recommendations - Click on contact list on the left of your LinkedIn page. Look up people you know well. Give them a recommendation. Look for people you wish to develop a strategic partnership with. Offer a very specific recommendation to something you did together.
12. Invitations - Do not add from Yahoo or Hotmail email lists. Many of the people may look at it as SPAM and click the “I do not know this person” tab. After 5 of these, you will not be able to send any more invitations until the ban has been lifted by Linkedin. Connect with people in your Space (profession, industry &/or geographic area)
13. Ask Question - Write minimum one per week - Example: What are your top 3 tips for using social media sites for business marketing?
14. Connections - Use to engage and build relationships and a sense of community.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars
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Social Media Tips: Benefits of Social Networking, Part VIII
June 9, 2010 by DrDaveHale
Filed under Blog, June 2010
Internet Marketing Professor, Columbia, SC - Allowing users the opportunity to opt-in or opt out would have also been the ethically correct decision for Facebook to make at the time they were under scrutiny for subversively using user data. Instead, Facebook forged ahead and kept the program stealth until discovered by bloggers Charlene Li of Forrester and Robert Scoble of Start Magazine. The Beacon fiasco shows how delicate trust is in social networking and how critical transparency is for the hosts of these online communities.
Facebook, considered to be the next Google and considered one of the catalysts of social networking, ironically finds its future hanging in the balance of an online culture it helped create and shape that prizes transparency and credibility, authentication and security over stealth product decisions that challenge ethical boundaries. The bottom line of ethics is that the founders of Facebook and MySpace, LinkedIn and Friendster, and many more sites like them, need to concentrate on being as transparent as the foundations of social networking require.
Instead of fighting and resisting the major change that social networking brings to communicating, collaborating, sharing and learning, organizations must throw off their preconceptions and pilot these technologies. The life forces in any organization are not physical assets, its knowledge and the ability to learn as an organization. Social networking is the catalyst, the nurturing agent of this change. Its effects permeate and can improve communications skills between individuals and departments, organizations and even divisions scattered across the globe. To ignore the growth of social networking and its potential contributions to personal, professional and organizational goal attainment is to become myopic and miss the opportunity to be transformed by greater insight and knowledge shared with and gained from others.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars
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Social Media Tips: Benefits of Social Networking, Part VII
June 7, 2010 by DrDaveHale
Filed under Blog, June 2010, Twitter
Internet Marketing Professor, Columbia, SC - One of the most critical factors that those who resist the change social networking brings is the issue of ethics. For the critics, ethics are cloudy; yet for those early adopters the ethics are quite clear. The many issues surrounding the ethics of social networking by both individuals and within organizations, specifically the right to monitor its use or not in addition to studies showing how much productive time is being wasted on these sites during work hours raise a series of ethical questions that need to be solved.
Certainly the use of Facebook, MySpace or any other social networking site for
socializing during work hours is not appropriate, but the use of Facebook for example for consumer research and psychographic study is certainly ethical from the organizations’ and also Facebooks’ perspective. The questions of ethics revolve around how these social networking sites manage their communities and at what levels of transparency as well. Facebook’s decision to launch their Beacon initiative that tracked all activity of their users including sites they visited off of Facebook generated a fiasco for the company in late 2007 and early 2008.
Not informing their customers that the data was being tracked and then presented to their friends in the context of guided selling sessions online not only violated the privacy of each user, they also ended up creating situations online between friends that strained relationships. One example of a man purchasing an engagement ring for his fiancée online to surprise her during the holidays of 2007 turned into a disaster as she was shown an advertisement of rings when she accessed her fiancées’ page. The result was a spoiled wedding proposal. There were many more examples of how Facebook’s complete lack of ethical forethought and execution caused pain for thousands of its users. Ethically, Facebook had the responsibility to inform all their subscribers, several times over to make sure they saw it, that a Beacon was being introduced and it would track their movements both on and off Facebook.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars
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Social Media Tips: Benefits of Social Networking, Part VI
June 4, 2010 by DrDaveHale
Filed under Blog, June 2010
Internet Marketing Professor, Columbia, SC - There has not been a single instance of a blogger leaking confidential data to date on the Internet or for that matter through their MySpace or LinkedIn account. Instead employees from Google and IBM have been quick to criticize their company’s strategies and openly question their senior managements’ ethics.
For this, the bloggers were fired. Ironically, for being very free in their speech they were fired. It is unknown if changes happened due to their public announcements of internal organizational ethical issues. Yet the point of confidentiality is actually more of an issue of control. To try and stop social networking is like trying to stop the tide; better for organizations to capitalize on these techniques to enabling collaboration and communication than attempt to control them through authoritarian means.
These three factors of blogs, Wikis and the emerging set of social networking applications are forcing transparency to the forefront of what is considered credible online behavior; to be oblique or not forthcoming about ones’ true intentions online is to not be trusted at the least and ostracized at the worst. Instead of seeing this as a virtue and a new era of trust being built online, there is a tendency on the part of those most resistant to change to see too much transparency as dangerous.
Nothing could be further from the truth. Transparency creates trust; trust creates relationships; and, relationships create valuable networks of people and organizations that can help each other. To deny transparency is to retard the growth of valuable interconnections between people for the purpose of helping each other. It is therefore very short-sighted to reject social networking on the basis of how much transparency it demands; that is an argument based on twisted logic.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars
Related Products
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Social Media Tips: Benefits of Social Networking, Part V
June 2, 2010 by DrDaveHale
Filed under Blog, June 2010
Internet Marketing Professor, Columbia, SC - Those that resist the change social networking first cite there is the issue of authenticity and validating the true identity of someone within a social networking context. Facebook and MySpace do not have a highly reliable identity authentication process in place; hence the concern of many parents regarding their children participating on these sites and the risk of interacting with strangers who may or may not be who they present themselves as online.
Second, critics contend that social networking is bringing an entirely new level of immediate transparency to the online communication process, inviting thousands if not millions of people to communicate with one another. Blogs and Wikis were the precursor to this aspect of social networking’s impact on society today.
Third, there are the concerns within organizations that their proprietary and confidential information will be either intentionally or accidentally shared through social networking sites. There are also the concerns over what is said about an organization by its employees on blogs, Wikis and through sessions on social networking sites.
Google, IBM, Intel, Oracle, Microsoft and many other technology-related companies have been quick to define standards for their employees to follow for blogging specifically and social networking in general. These guidelines look to both protect valuable intellectual property and proprietary data, yet also give employees the flexibility of promoting the company and their contributions.
The potential for conflicts of interest and the ethical dichotomy of having employees participate in social networking and media, known to be the new framework of global free speech, yet monitoring them either loosely through policies or rigorously by filtering, is one of the emerging paradoxes society is going to have to deal with well into the future as well. All of these concerns can be quickly alleviated by adopting social networking technologies and approaches to defining collaboration within the four walls of any organization.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars
Related Products
Developing Entrepreneurial Mindset
Positive Thinking for Enterpreneur
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Using Twitter Hashtags for Online Promotion
Top Strategies Consultants Can Use on Twitter and LinkedIn
Social Media Tips: Benefits of Social Networking, Part IV
May 31, 2010 by DrDaveHale
Filed under Blog, May 2010
Internet Marketing Professor, Columbia, SC - The use of Wikis, a form of social networking where the needs of users for content define the taxonomy of the data, including its depth versus dearth by subject area and the tertiary subject areas, are widely in use throughout many corporations where knowledge management is critical to their competitive advantage. The use of Wikis as knowledge and content management systems has become more pervasive as enterprise software vendors have worked to create product strategies that allow for the content in these social networking applications to be repurposed throughout the organization as well.
Forward-thinking CIOs are now experimenting with Wikis and internal blogs to supplement their enterprise content management (ECM) systems. The development of these ECM systems and the integration of social networking applications as repositories of knowledge that can be queried depending on the business strategies needs have been defined by Harvard University Professor Andrew McAfee as Enterprise 2.0, and reflects the commercialization of social networking. The future of social networking is evident from the attempts within organizations to create enterprise-wide knowledge and content management systems on the one hand, and the evolution of responses to unmet needs of social networking users globally for greater validation of identity, security, and collaborative integration across divergent social networking platforms. All of these factors together are turning social networking into a potent competitive advantage for the companies forward-thinking enough to pilot and adopt these technologies.
For all the value of social networking in terms of accuracy of information, frequency of
updates and velocity of information-based transactions, there are also issues of identity, security and quantification of trust. The dark side of social networking is often cited by many of the more conservative and resistant-to-change C-level executives as a reason for not even piloting these technologies. Resistance to change in any area of new technology that can increase communication and collaboration is myopic at best.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars
Related Products
Developing Entrepreneurial Mindset
Positive Thinking for Enterpreneur
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Using Twitter Hashtags for Online Promotion
Top Strategies Consultants Can Use on Twitter and LinkedIn
Social Media Tips: Benefits of Social Networking, Part III
May 28, 2010 by DrDaveHale
Filed under Blog, May 2010
Internet Marketing Professor, Columbia, SC - In the definition of Web 1.0 as passive, and Web 2.0 as participative, and more of a publish-and-subscribe model that encourages collaboration is the essence of differing perspectives on social networking as well. Web 2.0 is seen as highly collaborative, continually fueling a collective knowledgebase that benefits all those connected to the social network. All of the attributes of Web 2.0, social networking included, are essential for any organization to sustain growth.
Applications form the collaboration platform that social networking applications and their variations including mash-ups and blogs rely on in order to accomplish high levels of collaboration. In keeping with unbounded systems thinking, the proliferation of the series of Web 2.0 applications and their growth are defined more by communication patterns than adherence to taxonomies and architectures. For any organization to benefit from social networking, this is a fundamental shift that has to happen. Patterns of communication need to be adopted over taxonomies or more hierarchical and often outmoded ways of communicating.
An initial criticism of social networking is that the many sites and technologies create siloed islands of personal information. Bloggers frequently criticize the companies who are leaders in social networking, saying there needs to be better data integration between the sites. Google, who has the largest research and development (R&D) budget in the social networking arena, has created the Google Application Programmer Interface (API) specifically designed for unifying all social networking sites and applications with the goal of creating a more unified collaborative architecture where all social networking applications and processes can be integrated together. On a small scale this is already happening mostly within the four walls of companies in social networking pilots, where confidential data is protected by firewalls to ensure it is not leaked or hacked from the outside.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars
Related Products
Developing Entrepreneurial Mindset
Positive Thinking for Enterpreneur
Related Posts and Articles
Social Media Tips and Strategies To Gain an Online Presence
How Tourists Use New Media To Attract Attention
Top Strategies Consultants Can Use on Twitter and LinkedIn
Marketing Ideas & Strategies To Help Your Business Grow
Social Marketing Tools in Plain English
Social Media Tips: Benefits of Social Networking, Part II
May 26, 2010 by DrDaveHale
Filed under Blog, May 2010
Internet Marketing Professor, Columbia, SC - The differences in attitudes and perceptions of value with regard to social networking are growing wider and potentially limiting the contributions they can make long-term within organizations. On the one hand, Facebook, MySpace and other social networking sites inclusive of Web 2.0 technologies nurture greater communication and collaboration skills and alleviate isolated individuals and groups. The implications of these benefits to organizations are obvious. On the other however, social networking is seen as faddish and even threatening by some with an enterprise computing and information technologies standpoint.
If organizational leaders could define pilot studies to see the value of social networking as collaboration and communication platform, the quantifiable and real benefits of connecting more effectively with customers, suppliers, service organizations, and shareholders would become quickly seen. The collaborative benefits of social networking from a business strategy perspective have initially shown results in creating informal connections and collaborative frameworks by which companies can connect with and understand customers’ unmet needs. Social networking has made it possible for many companies to better understand and respond to their customers’ unmet needs.
Senior management teams in organizations globally must get past their perceptual bias of social networking not being relevant to their strategic objectives and plans. They must embrace the role of collaboration and communication as a foundational aspect of their business and seek out social networking for its value and contribution, despite any limitations or apparent lack of trustworthiness due to security concerns. Increasing the accuracy, frequency, and velocity of communications between individuals and groups, whether it is inside the company or out, is very crucial.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars
Related Products
Developing Entrepreneurial Mindset
Positive Thinking for Enterpreneur
Related Posts and Articles
Social Media Tips and Strategies To Gain an Online Presence
Using Twitter Hashtags for Online Promotion
Top Strategies Consultants Can Use on Twitter and LinkedIn
Social Media Tips: Benefits of Social Networking, Part I
May 24, 2010 by DrDaveHale
Filed under Blog, May 2010
Internet Marketing Professor, Columbia, SC - Revolutionizing how people and organizations communicate and collaborate, the Internet has completely re-ordered how people interact, work, socialize and live together. Regardless of ones’ viewpoint of social networking being useful or not, it is undeniable it has greatly increased the speed at which people and organizations communicate and collaborate with each other.
Social networking is acting as the catalyst of major socio-economic, political, and philosophical change globally. For purposes of this paper the collection of technologies that comprise social networking are referred to as Web 2.0. Social networking exemplifies the capabilities of the Internet’s development, collaboration and publishing technologies in the development of Facebook, LinkedIn, MySpace and other sites that are at the epicenter of social networking today.
With such speed of communication and collaboration and how immediate gratification can be from getting instantaneous feedback, one of the major limitations emerging from social networking is the addictive nature it has. Despite the many benefits from a communication and collaboration standpoint, there also the risk these new approaches to sharing information will be seen as massive productivity drains on companies and organizations.
Social networking as a liability has made senior executives mistrustful of these new communication and collaboration mediums. Paradoxically, the strength of social networking in terms of its immediacy, quickness and speed is at times viewed as a potential security threat by organizations. As a result of this perceived threat and the perception that employees spend hours on social networking sites draining corporate productivity, it is no surprise that Chief Information Officers (CIOs) and Chief Executive Officers (CEO) continue to be slow to adopt social networking technologies for greater collaboration in their organizations.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars
Related Products
Developing Entrepreneurial Mindset
Positive Thinking for Enterpreneur
Related Posts and Articles
Social Media Tips and Strategies To Gain an Online Presence
Using Twitter Hashtags for Online Promotion
Top Strategies Consultants Can Use on Twitter and LinkedIn
Social Media Tips: Beware of the Dangers with Online Networking
May 21, 2010 by DrDaveHale
Filed under Blog, May 2010
Internet Marketing Professor, Columbia, SC - The dangers of social networking sites often get overlooked despite all the good things they offer. These sites where once thought of as activity for teens, social networking has spread to the entire population. Social networking sites can be very positive, allowing friends and family to stay in touch, connecting others who share the same interests but the dangers involved are quite real.
Social networking can be quite addictive. Many people find themselves logging into their Facebook, MySpace and Twitter accounts several times a day. It can get out of hand, where it interferes with their ability to work or to take care of home and family. Social networking could also damage your reputation. Anything that is posted online is public information, which can be seen by anyone. Posting explicit photographs or placing comments about your crazy weekend could end up ruining your career.
Social networking sites can also put your safety at risk. The users should also use caution when dealing with people you have only met online. Stalkers and predators are a very real threat. These people can find out a lot of information from the users profile that can be used to harm.
Social networking sites may damage your social life. Chatting with friends on Facebook is can for some be a big part of their social life. It can be a fun and rewarding way to stay in touch. Some might find themselves hiding behind their keyboard instead of interacting face-to-face. Social networking should compliment, not replace, real social interactions.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars
Related Products
Developing Entrepreneurial Mindset
Positive Thinking for Enterpreneur
Related Posts and Articles
Social Media Tips and Strategies To Gain an Online Presence
Using Twitter Hashtags for Online Promotion
Top Strategies Consultants Can Use on Twitter and LinkedIn
