Social Media Tips: Using Twitter Hashtags for More Businesses Promotion, Part II
March 10, 2010 by DrDaveHale
Filed under Blog, March 2010
How Are They Used?
Internet Marketing Professor, Columbia, SC - So, you are thinking of using Twitter hashtags, but are not sure how to exactly use them ? The first thing to do is determine if you with to create your own or use those hashtags in use already. It will not take long to determine there are a huge amount of hashtags being used already. Using those already in use would assist you in group like tweets along with marketing your services and products to your target audience.
You will need to hold back here a bit. No one likes spam and it definitely does not mix well with hashtags. This means you will need to make sure your hashtags stay on subject in every tweet. If you are looking for a way to lose followers real fast, just improperly use hashtags and you soon find that no one is following you any longer
If you decide to develop hashtags of your own, just make sure you use one that relates to your topic and keep it short. Remember that tweets are no longer than 140 characters to include any hashtags being used. This will decrease your message dramatically if your hashtag is too long. You can create hashtags that are in line with your business or name. Ask your followers to use it when tweeting about you and your company. This will allow you to follower what people are saying about you. They are best used to promote your company’s drives and initiatives.
Lastly, hashtags can be powerful tools for your business no matter what the size. They can also assist with increasing the success of your marketing efforts for free.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips: Using Twitter Hashtags for More Businesses Promotion, Part I
March 8, 2010 by DrDaveHale
Filed under Blog, March 2010
Internet Marketing Professor, Columbia, SC - Using hashtags on Twitter messages, or Tweets, will greatly assist you with developing a greater online presence and Internet marketing efforts in general. You can either use existing hashtags or generate company specific ones. Once you get the hand of using them and their purpose, you will start to realize the power behind their use.
Social media in general, including Twitter, have become one of the most important groups of business marketing tools to come about in many years. Each social media platform has its own advantages, and for Twitter, it is the hashtags that has become one of the best instruments the online marketing has. No matter what type of business you are in, big or small, small business or corporate, using hashtags in your tweets can provide you with vital business information.
So, Just What is a Twitter Hashtag?
Hashtags are the bits of text (#) that are written into tweets and sent throughout the Twitter universe. Their main purpose is to help categorize and collate tweets containing the same information or subject matter. This is much like placing like information in the same folder.
The use of hashtags will keep tweets about a the same topic in one stream. This then allows you and your clients to locate tweets containing a specific hashtag and topic. The bottom line is that they allow a user to find specific data they are searching for. This saves someone from rifling through message after message in order to target the key information they are looking for.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips: LinkedIn for More Business 2
March 5, 2010 by DrDaveHale
Filed under Blog, March 2010, Twitter
Internet Marketing Professor, Columbia, SC - LinkedIn provides numerous widgets to add to your profile. You can incorporate a survey or poll to as contacts for market research information. You can link your company blog to your profile to automatically add content when your blog is updated. You can use SlideShare to add presentation, add videos, product tutorials or what books you are reading.
Question and Answers
LinkedIn Answers allows you to ask questions to your contact list. This provides a great opportunity to gather information, but also creates an opportunity to develop professional contacts. This section alone can be used to brand yourself as an industry expert.
Professional Groups
Possibly one of the best features are the LinkedIn groups. You can search for industry specific groups to join in order to develop connections and find potential clients. It is not very difficult to build your connections list by send one email to several group members. Not too many social networking sites allow such ease.
Best of all, your LinkedIn profile will be indexed by Google, which raised the visibility of your company, blog and website, thus build the power of the network. One of the main tips to keep in mind is to use keywords which identify your products and services within as many profile sections as possible.
If you are joining the ranks of today’s businesses who are harnessing the full power of the Internet and social media, LinkedIn is certainly the site you need to add to your strategic social media marketing plan.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips: LinkedIn for Business
March 3, 2010 by DrDaveHale
Filed under Blog, March 2010
Internet Marketing Professor, Columbia, SC - Social media today is the cutting-edge marketing tool for all high performance businesses. For the professional, probably one of the best is LinkedIn. Incorporating this site into your social media marketing plan can assist in business growth. If you are not using LinkedIn, you definitely need to check it out and get signed up as quick as possible.
At first glance, LinkedIn may appear just to be another social networking platform. That is until you learn how powerful it could be and mean to your bottom line. Once you dive into the inner workings of the site, you will be quick to learn it is not like Twitter, Facebook, or MySpace. Specifically, LinkedIn is geared primarily for the business owner, such as a consultant, professional speaker, teacher, etc. Having membership in the realm of 40 million users, LinkedIn is among the best social media tools in your marketing box.
How can you use LinkedIn to attract more business?
LinkedIn’s Tools
On every user profile page is a section for your company listing where you can provide data about your company. You are able to insert copy for a brief synopsis of your company, how many employees, company news, and other pertinent information you may want prospective clients to know about you. This page alone can be gold for your company’s income as it offers visitors an insight into your company all on one page.
LinkedIn offers the user many great tools to build your profile page, join groups, publicize your presence, and develop yourself into an industry insider expert. If you are not using these tools to propel your business forward, get started today.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
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Social Media Tips: Social Media Tips and Strategies to Gain an Online Presence
March 1, 2010 by DrDaveHale
Filed under Blog, March 2010
Internet Marketing Professor, Columbia, SC - Using social media as a marketing tool will give you relatively quick success in your efforts. Once you use these tools to their fullest potential you will be found for publicity and business opportunities that relate to your business. Using even Twitter as a tool will help in finding businesses that are able to help you grow your own affordably.
Facebook combined with Twitter will drive traffic to your blog and vice versa when set up to automatically infiltrate each other.
Make good use of several social media tools rapped into your social media plan:
1) Have your staff members rotate sending out daily tweets on Twitter. This is a great way to stay in touch with your clients, competition and colleagues alike. Use it to inform, update, and announce product launches, sales, and business successes. You will have a consistently good following the more you post.
2) Use Facebook business page to connect to reporters, writers and other publicity outlets to develop relationships.
3) Push your clients’ messages and information out using your blog, Twitter and Facebook accounts. This is added value for these businesses!
4) Have all staff members sign in and use LinkedIn on a daily basis. The updates you receive will
keep you informed about what your competitors and colleagues are doing in your community. This will be a valuable way to stay abreast of ideas and activities being achieved in your industry locally and regionally. And it is a good way to tout your accomplishments and connections as well.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips: Social Media Tips for Artists
February 26, 2010 by DrDaveHale
Filed under Blog, February 2010
Internet Marketing Professor, Columbia, SC - Do you serve a small niche, like the art fair community for both patrons and artists. These events are fine art juried fairs featuring artists who are professional and earn their living at the events. Great social media tools are to have a regular site and also a Ning site. These can be used as a social networking arena where artists come together to share their lives around this business. It is also possible to sell advertising on the site and it can also support the advertising from your website.
Use social media in a number of different ways to gain influence and position within your respective niche market. Use blogs as the basis for your online presence. If you have the time, use different blogs to address different parts of your market.
While the blogs are the foundation of your brand, use Twitter for two reasons: (1) word of mouth marketing through Tweets; and (2) competitor monitoring and checking the pulse of the market through using the Twitter search function. This is quickly becoming one of the most desirable search tools on the Internet while looking for who is asking specific questions.
Use LinkedIn to manage your online professional reputation for and for networking.
Use Facebook ads, the fan page, and messages through the site to target your demographic community and keep your customers informed. Facebook can show the personal side of you and your business.
It is hard to spend much money up front on advertising when starting your own business if you are starting on a shoestring budget.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Statistics Among Businesses Users
February 12, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Social marketing
Business.com recently published the findings of their 2009 Social Media Benchmark Study of almost 3,000 professionals across the United States. Some of the major findings included that webinars and podcasts were the learning tools professionals enjoyed the most. Facebook was chosen over Twitter as the best social media platform on which to connect with customers.
The report outlined extensive insight into how social media sites are being used within the business community today.
Some of the major finding in the study were:
- Webinars and podcasts are the top tools used by business professionals, with 69 percent of participants harnessing the power of them for information and professional development.
- Eighty-three percent chose Facebook as their top social network, with businesses having one or more profiles. Twitter was earmarked as being used by 45% of respondents. Most obvious was that 77% of companies have a presence on both sites.
- There is a focus to control access to social networks in organizations. Most who responded thought this should now be rethought due to the business value in such activity.
- Those using social media for marketing were 62% who viewed business and brand profiles on sites along with 55% who obtain information from the sites for business information.
- Marketing professionals and consultants were those who use these sites the most to gather business information. Ironically, information technology workers use social networking sites the least.
- More companies and employees are learning all they can on using new media sources as they identify it as the new-age marketing device.
- The average respondent uses seven different social media sites and tools. Seventy-one percent of the businesses possessed less than two years experience using social networking as a business tool.
- Developing brand awareness and brand reputation were among the top social media metrics used to determine campaign success.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips: Top Strategies Consultants can use on Twitter and LinkedIn
February 11, 2010 by DrDaveHale
Filed under Blog, February 2010, Social marketing
Social media consultants who work with small and large businesses on how to grow using social media see a wide variety of uses of social media in growing businesses. Using sites like Twitter, Facebook and LinkedIn consultants quickly see results for their clients.
A few way to use these sites are:
1. Effectively use Twitter to grow sales and find new clients simply by staying on the pulse of requests for like services. Using the search function on Twitter, you can find who specifically is asking, “Where can I locate the best photographer in San Diego?” If you are a photographer in that area, a quick direct message to the person and offering your services will possibly develop a new lead for you.
2. Use Twitter for customer service and to provide support to those looking for more information about products and services like yours.
3. Join niche-related groups on Linkedin and put a query on their discussion boards, asking for recommendations for information. Ask and answer questions yourself, which helps define you as a goto person in your industry.
4. Use the discussion tool on LinkedIn to regularly announce events: signings, speaking engagements, product launches, etc. It is an excellent marketing tool to target groups and people that have a definite interest.
The ways to use social media sites is endless. With new virtual real estate sites in this area being born every day, it is imperative to designate those that are the most influential in your industry and specific niche. use all of the tools available to market yourself as the go to person.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Goes into the Kitchen: How Chefs Use New Media to Attract Jobs
February 10, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, SEO, Social marketing
YES! Even chefs are using social media network sites to attract job offers. They are relying on Twitter and Facebook on a daily basis.
In one case, a person who was working in the design/marketing industry as a creative director for the past 18 years, recently started making a career change into culinary, cooking, writing and marketing food and beverage.
Facebook has connected her with a world of key industry people - chefs, mentors, food writers, and public relations people. As a result, they are able to secure interviews with celebrity chefs and gain valuable career advice from seasoned chefs excited about the new chef’s career change and goals.
Twitter has been a huge marketing tool for most. Stats double every time they publish a recipe link from their food page to Twitter.
In today’s economy, without both of these tools, it would be taking me much longer to establish themselves as an expert in the culinary field.
The cons to all of this social networking though is maintaining a small bit of anonymity. chefs want people to know about their work, what they are cooking, reading, writing about, but not when they are brushing their teeth or going to the bathroom. So, sometimes, Twitter followers can be a little too scary for the shy chefs.
In order to ensure their tweets and posting are reaching the correct market and people, they keep a close eye on Facebook and Twitter, monitoring who can see and who cannot see Tweets and posts. Many try to keep followers to just food-related or marketing people, which keeps stats a little bit lower, but leaves them with quality rather than quantity.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Goes on Vacation: How Tourist Areas use New Media to Attract attention
February 9, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, SEO, Social marketing
Lately everyone’s posting contests to win this or that job on social media networking sites - this is the new wave of professionally marketing oneself. Some businesses see this as crazy and believe people need to slow down, smell the roses and take a vacation.
The travel industry is no different. Savvy motel owners have decided to offer folks a chance to win dream vacation for two along the beautiful mountains, rivers, and oceans.
For a seven day period, businesses within a tourist town market the contest and vacation package to their area to their respective client lists on social media sites. Details of the contest, locations the winners will stay, events they will take part in, are all pre-written in the form of tweets, blog posts, and Facebook entries. All of the business promote each message equally and at the same time in order to build a following.
So how do they pick the winner? They do not. America does. The business simply tell contest participants to submit a video to YouTube telling everyone why they need a break. All of the videos are later linked together on the main contest blog, where people can then vote on their favorite video. And they let the public decide why a video submitter really should be working less and taking a break more.
Every few days, the businesses post more of the itinerary - meals and events hand selected by the innkeepers to really showcase the many fun things to do while vacationing in their area. As small, local business owner’s - they’ve always got the inside scoop on their area and specialize in creating the most memorable, romantic get-a-ways imaginable.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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