Social Media Statistics Among Businesses Users
February 12, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Social marketing
Business.com recently published the findings of their 2009 Social Media Benchmark Study of almost 3,000 professionals across the United States. Some of the major findings included that webinars and podcasts were the learning tools professionals enjoyed the most. Facebook was chosen over Twitter as the best social media platform on which to connect with customers.
The report outlined extensive insight into how social media sites are being used within the business community today.
Some of the major finding in the study were:
- Webinars and podcasts are the top tools used by business professionals, with 69 percent of participants harnessing the power of them for information and professional development.
- Eighty-three percent chose Facebook as their top social network, with businesses having one or more profiles. Twitter was earmarked as being used by 45% of respondents. Most obvious was that 77% of companies have a presence on both sites.
- There is a focus to control access to social networks in organizations. Most who responded thought this should now be rethought due to the business value in such activity.
- Those using social media for marketing were 62% who viewed business and brand profiles on sites along with 55% who obtain information from the sites for business information.
- Marketing professionals and consultants were those who use these sites the most to gather business information. Ironically, information technology workers use social networking sites the least.
- More companies and employees are learning all they can on using new media sources as they identify it as the new-age marketing device.
- The average respondent uses seven different social media sites and tools. Seventy-one percent of the businesses possessed less than two years experience using social networking as a business tool.
- Developing brand awareness and brand reputation were among the top social media metrics used to determine campaign success.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips: Online Strategies for Small Business Networking Profits
February 8, 2010 by DrDaveHale
Filed under Blog, February 2010, Social marketing
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Small businesses today are using social media to compete with large company’s multi-million dollar marketing budgets. Banding together with other small businesses, they are sponsoring events through sites like Twitter, Facebook and various blogs.
Having problems finding someone to handle all of the social media duties? Queensland, Australia held a contest to find someone to blog and promote tourism in their area. More than 34,000 applied for their dream job. Small companies all over are creating similar campaigns with hundreds of qualified entries and campaigns that are generating massive media attention with hundreds of thousands of articles written or blogged about them.
Since small, locally owned businesses don’t have the ten’s of thousands of dollars needed to build a website and crank up a media frenzy, they are turning to Facebook, Twitter, blogs and the Ning network to prove that small companies can compete with these big marketing budgets using just the free tools that are available online.
Small businesses use social media and social networking to augment their strategy for achieving marketing objectives. But, they also must have a clear understanding of their purpose and possibilities in two realms – social media, and social networking.
Social Media is a means to many ends – greater visibility (SEO), demonstrable thought leadership, establishing market preeminence, and perhaps social networking. It is important in today’s business climate to become an expert in social media plumbing; the delicate science of streamlining social media participation in ways that are operationally efficient.
Social Networking is what happens after social media has performed well; it is the humanistic side of the conversational web. Ergo, you can sign up on Linkedin and you can make 10,000 connections, but nothing will happen unless you produce social media. There are many types of social media . For example, a simple “Hello, tell me about your business.” written on a Facebook wall is a social media artifact. A blog post about the “The New Real-time Web” is also a social media artifact. Both examples might lead to a conversation which is an instance of social networking.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips and Strategies for Writers and Small Businesses
January 22, 2010 by DrDaveHale
Filed under Blog, Internet Marketing, Jan 2010, Social marketing
Writers today are finding that social media networking sites are a fantastic method to gain a following for their writing projects. Using blogs, Facebook, Myspace and LinkedIn for marketing purposes may find you great results.
Here are some very effective tips, strategies and reasons for using social media networking:
1. If your marketing is directed towards teens, use blogs, Facebook, and Twitter to target your market as most teens today are pretty much on these sites every day. This is the best way to reach out to them and get your name known. You can adjust this technique no matter what your personal niche is.
2. Publicize seminars & webinars that you lead.
3. Distribute articles that I’m writing or researching.
4. Hiring staff & interns
5. Raising our Google Ranking
6. Market webcasts via LinkedIn.
7. Provide free seminars to networking groups, non-profits and business owners on using LinkedIn to grow their businesses. What better place to then well your books and services.
8. I incorporate topical news headlines and other ideas into creating taglines that I then use in Twitter posts, which are automatically posted as status updates on my Facebook page.
9. One word of warning to those marketing on Facebook: don’t overdo it. Many people on Facebook get offended when they see too many “sales pitches” - so use those sparingly, and intersperse them with lots of other posts that help show that you’re human and not just some unstoppable marketing machine (or worse - a Spam machine).
People have seen as much as an 800% increase week-to-week for people following or visiting their Website coming from Facebook and Twitter, by following these strategies. Sales of their books, professional services, and speaking engagements have increased as well.
Authors are pursuing the online media as their main avenue for marketing, because it’s free and effective.
You will be surprised and amazed at how well some people in your network use LinkedIn and other social media networking sites to market their businesses & affinity groups.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Internet Marketing Coaching & Consulting
May 5, 2009 by admin
Filed under Coaching, What's New
“Help!!! We’ve gone from double-digit growth to survival mode.
How do we harness the power of Internet Marketing to steer us on a new course?”
we do that
Breath in, breathe out. The Internet Marketing Professor can help. And ensuring strong business growth through Internet marketing is one of the keys to future success.
The Internet Marketing Professor can help you what your business success looks like - at all levels - and put a plan in place to guarantee your future growth. Turn to us for a full range of Internet marketing expertise to:
How Will You Benefit From A Coach?
Coaching will save you an enormous amount of time because you will not make all the costly trial and error mistakes that you would if you were doing things on your own. I know, I made them all and learned the hard way. And part of what I will do is helping you find and improve your strengths and outsource your weaknesses.
Coaching will save you untold amounts of money because you won’t waste your time and profits on worthless products that claim to get you a front page Google ranking or spending it on advertising campaigns that do not work.
Some of the projects this coaching and consulting program can help you with:
- Sales page conversion strategies
- Traffic generation strategies
- Outsourcing techniques
- Search engine optimization strategies
- Reviews or critiques of websites
- Monetization strategies
- List building
- Blogging & integration marketing
- Product brainstorming, development and creation
- Feedback and reviews on your products, services or ideas
- Email marketing
- Optimizing and automating all aspects of your online business
- Bum / article marketing campaigns
- Building passive income streams
- Web 2.0 marketing strategies
- Social Marketing
Program Details
Here are the details on how this program will work:
- This will be done through consultations and unlimited direct email access covering your program time. Email has been found to work best when it comes to Internet marketing correspondence, due to time zone restrictions and the odd hours some people work. This practice will also allow you to have a digital copy of every correspondence for easy reference.
- Additionally, email is by far the best way to reach me and it also gives me a chance to give my complete attention to your questions, resulting in better, more complete answers and advice for you. It also gives you the opportunity to think through and form questions that get to the heart of what you’re looking to achieve.
- I will also be your sounding board and helpful brain storming partner. If you need to shoot an idea off me, or simply want a critique of a sales letter or website before it goes live I can help with that too.
- Due to time constraints, my manner of coaching is very direct and to the point answers… you will not hear fluff from me. My job is to steer you in the right direction If you’re headed down the wrong path I’ll let you know.
One of the first things many big time entrepreneurs or experienced marketers say to those who are just starting out in business, is to find a mentor or a coach. But where do you find one? How do you get one?
Most people with the experience to be a internet marketing mentor or a coach do not have the time and to make it profitable for them or they charge you an outrageous amount. I am speaking from experience. I bought all the membership coaching programs and signed with some big name ’so-called’ coaches, that cost me thousands and thousands of dollars and not one of them provided the direct, unlimited access you will receive with my coaching program.
But What Will This Cost Me?
The question should be, “What will this cost me if I do not sign up?” I have been paid thousands of dollars per day by some clients for coaching and consulting services… but, those were big-time clients with big-time businesses.
Did you catch that? If big-time businesses retain top-flight coaches, and know the value of it to their business, doesn’t your business deserve it too?
The value of this program is HUGE, but the good thing is… as a small business entrepreneur you will not pay the prices that the big-time companies do.
The ‘investment’ to sign up for my coaching program is only $500/month. The minimum time period a client normally signs for is three months.
Again, with this, you will receive an initial one-hour strategic consultation call and a follow-up at another time to be determined by you. You will also receive unlimited email coaching and consultations throughout your program time. Clients comment that this is by far the most valuable piece of the coaching program.
While $500/month may be a lot of money to some people, you need to ask yourself a question:
What is the success of my business really worth to me?
If you are serious about your business growing to the next level , then this program is a must-have investment. The $500 per month investment is minimal in comparison to the time and money you will spend through trial and error, not to mention all of the lost time!
Once you invest in your coaching program, I will open the doors to my library of information products that I have developed especially for my coaching clients. This alone is a $4,500 value.
You’re the best judge of how serious you are about building your online business. If you feel that you have reached a point where coaching will assist you in reaching the next level - then my coaching program is for you.
Lastly, this is not a program for the meek and mild. If I am delivering my unlimited coaching to you at a price much lower than previously available, then you must commit to also take action on the strategies we discuss.
If you have made the decision to reach the next level in business success and even higher than you ever dreamed of, I promise you I will commit myself 100% to assisting you achieve your online business success.
Learn more about The Internet Marketing Professor’s coaching strategies that thrive when times are tough. Contact us TODAY by clicking on the Contact Me! envelope in the top right corner of the website and letting The Professor help.
Internet Marketing Professor Articles
May 5, 2009 by admin
Filed under Articles, What's New
