Is Social Media Good For Your Business?

Many businesses are utilizing social networking to market their business or for communication. It will depend on the kind of business you have and the time you have to devote to it. Here is an alphabetical rundown of some social networking sites being used by businesses:

• Facebook: Businesses can create a Fan page and it’s free. Video’s and pictures can be added but remember you are using this to promote your business so keep it professional.
• LinkedIn is a networking site used professionally for finding business contacts and even posting job openings. You need to be proactive here.
• MySpace can be very flexible in designing your webpage. Like Facebook, you can upload pictures and videos. You need to build friends to network and get exposure. It’s more popular with the younger crowd and has worked well for many businesses especially the entertainment industry.
• Skype is a Voice Over Internet Protocol (VoIP). You can download software to your computer and through the Internet, use it free for Skype to Skype calls, video calls, instant messaging and conference calls including international.
• Twitter is a mini blog that basically tells everyone what you’re doing. The act of doing this is called tweeting. There is a limitation of 140 characters and no spaces are allowed. You need to build up a following and be consistent. There has only been some success for larger already highly visible companies.
• YouTube is all videos and you don’t need high end equipment to create a video to post on YouTube. This site is free and there are many people searching for entertainment, news and education. Your challenge would be creating the right video and presenting it in a way that attracts the viewers you want.

The key word here is “networking”. You need to decide if you have the time to devote, can be consistent and are able to find value for your own business.

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