SEO INSIDER TIPS: 4 Essential Tasks You Need To Perform To Build your List
Internet marketing has developed quite the following over the past few years. As more online businesses are started, the need to develop a new set of competency skills for marketing based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.
The demand for online marketing tips and strategies have drastically grown and a new form of business has emerged, internet marketing strategies. There are plenty of companies out there who are eager to assist you build a list for a fee. however, many of the tasks that can spread the word about your sites existence in a more cost free way can be done by you. One of the strategies is Opt-in email marketing, also known as permission marketing.
Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, via e-mail. The more opt-in marketing mail is sent, the more chances there is to obtain sales. In order to do this, you must develop an opt-in list. Once you have an opt-in list, this will signify your targeted customers. These are hot leads since they already have shown interest in what you have to offer by filling in your opt-in form.
Too many people believe that building a good opt-in list takes a lot of time and effort to build. This is not the case. It does take a little patience and strategies but in creating this list, you open your site and your business to a whole new target market. Take the effort to push your business to the next level, and your opt-in list will do wonders for your business success.
There are many articles and discussion online to read about list building. Unfortunately, everyone has their own way of doing things and it can be confusing for the end user. No matter who you choose to follow, there are some basic tasks to do to build your list. Here are four of them.
1) Insert a good web form on your site. This needs to be in the top right corner or as close to it as possible. This will be one of the first things your visitors see and will prompt them to subscribe. The web form also needs to be above the bottom of the screen, called the fold, while looking at your home page.
A good web form is not hard to develop. In making the form on your autoresponder service provider, write a short statement at the top of the form such as “Free Business Journal Subscription”. Your autoresponder form builder will allow you to make whatever entries you want. However, usually first name and email address will suffice. Anymore and visitors will be hesitant to sign up.
2) You need to design your homepage to be as impressive and professional as possible. You need to have well written articles and other resources on your site. The information you present must capture your website visitor’s attention and want them to come back. Make your site useful and easy to navigate. Invest in good website programming for your site, make your graphics stick out, but don’t over do it.
3) Make sure you offer good services and products on your site. A return customer is more likely to bring in more business. Word of mouth and recommendations alone can rake in more business than an expensive advertisement and means more to others. As your site visitor numbers grow so shall your list. With more members on the list, the more people will get to know about what you have new to offer.
4) Keep your list clean and private. Never lose the trust of your customers. If you provide email addresses to others and your list gets spammed, many of them will more than likely unsubscribe from your list. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.
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Additional Related Sites:
- Paul Colligan.com - Training, blog and daily podcasts
- Ezine Articles - Informative articles
- Podcast.com - The Web’s largest selection of podcasts
- A Beginner’s Guide To Podcasting: How To Start And Promote Your Own Podcast
Link Building Insider Tips: A Six-Step Link Building Strategic Plan
May 14, 2009 by admin
Filed under Link Building
This Blog post is brought to you by:
Link building is an ever changing strategy in the online world. The old standbys like press releases, Adwords, and web directory submissions, although work to some extent, do not provide the outcome they did at one time. Link building is one tried and true strategy that still provides an impact for search engine optimization (SEO). Following is a six-step strategic plan which will assist you in implementing an effective link building program.
1. Submit to General Directories. Website site submission to directories will assist the web owner to grab hold of his or her first links. This is usually the quickest manner in which the search engines find you and file your site in their listings. An insider tip is to submit your site under several categories. Several of the big directories are paid services, but the payback is huge. If you do business online, you can be guaranteed that the market leaders in your industry use the paid directories. It is best to first check to see if the top websites in your field have good keywords that show up on the search engine result pages (SERPs). You will also see if they have links in the directories. If they do not have a presence, it is possibly a good move for you to make.
2. Other Directories. Most industries with a presence online have niche directories. These also may be a good move for your website to be submitted to. The niche directories most times allow anchor text in the submissions. Because most times people overlook niche directories, this may be your way to get ahead.
3. Social Networking Sites. If you ever want to get ahead online today, you must have a strong presence on all of major social media sites. The most important part of social media sites is the profile you build for yourself. Your profile is how people will find you and be attracted to you, your website and ultimately, your products. Social media sites do receive much attraction form the search engines, but that’s OK. This is a lesson in building community, a following, and to have others link to you. In a very short time, you can attract followers in the hundreds if not thousands.
4. Linking to The Big Dogs. Write out a list of your keywords and then run Google searches on each. Make a list of the top 50 to 100 websites that come up that you would like to link to. All of the websites on the top of any Google rank page will have the highest Google page rankings. A couple methods to use is by entering their website address into your site’s trackbacks. This will notify the site that you are linking to them. This is a do unto others type of a thing. Because you are linking to them, if you have a good website, they are more inclined to link back. You will also ride the wave of their high page rank. next, and probably the easiest, is to research their websites for a reciprocal link tab on the site. This would allow you to enter your website address onto their site and in return you add theirs to your site.
5. Become a Blogger. Do you have a blog? If not, why? Google and the other search engines love blogs because they are jammed packed with content. After you have 10 or so posts, submit your blog to the top blog directories. When you do this, make sure you enter your blog address or its sub-domain. If you don’t nothing will link to you. Whenever you make a blog entry, email your list notifying them of it and paste in the blog post sub-domain. Also, make entries in all of your social media sites too. The easiest way to do this is to use OnlyWire or Ping.fm which submit the blog page to 25 to 40 or so media sites at the same time.
6. Article Submissions. Article marketing is by far the easiest and sometimes the quickest way to build links, traffic and credibility at the same time. Much like this article, you must provide content in your article that is specialized and strategies that are need to know information for your readers. Many ezine editors go to the article directories, such as ezinearticles.com for blog and website content. Every time one of your articles gets picked up, you will receive at least one link back. Using software like Article Submitter will assist you in working smarter not harder by submitting one article to over 300 directories at the same time.
So, here you have it, a quick and easy to implement strategic plan for link building. Take one at a time and hit it hard. Some will take longer than others, but in the long run, it will pay off in an avalanche of links.
Internet Marketing Tools
May 10, 2009 by admin
Filed under Tools, What's New
Internet Marketing Tools
Recommended Ping List
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http://1470.net/api/ping
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http://blogmatcher.com/u.php
http://bulkfeeds.net/rpc
http://coreblog.org/ping/
http://mod-pubsub.org/kn_apps/blogchatt
http://www.lasermemory.com/lsrpc/
http://ping.amagle.com/
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http://rpc.newsgator.com/
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Wordpress Resources
Download the latest version of Wordpress
click here. Wordpress forums, documentation and everything else you will need on the Wordpress site to help you get through setup and use add-ons
Internet Marketing Professor Recommended Plugins
Putting YouTube Video In Wordpress Posts(Video)
FeedBurner Feed Replacement Plugin
Linkbait Techniques
Resource Lists Still Rule The Day For Generating Links
Recommended Social Networking Sites
GO2WEB20.net Massive directories of web applications and social networking sites.
Go2Web20.net Massive list of Web 2.0 sites
Bookmarking
“Share This” plugin - allow others to bookmark your content
Delicious bookmarking site
Digg.com social news site
JumpTags combo
Trackbacks
RSS Feeds
RSS Feed Setup and Subscriptions
Unleash The Marketing And Publishing Power of RSS
Feed The Need: 5 Ways To Use RSS To Boost Your Business Or Organizational Success
How to Use an RSS Feed to Provide Content for Your Website
How To Add Random RSS Content To Your Site
Displaying RSS Feeds on Your Web Page
RSS and How to Use It (part 1)
How to Use Simple Tag and Ping Marketing Techniques
10 Reasons to Put RSS on Your Site
Using RSS TO Make Money Online
What Is This RSS, XML, RDF, and Atom Business?
Free RSS Tool
Submitting Your Feeds To Blog Directories & RSS Engines
Top 55 Blog and RSS directories by Robin Good
Video Resources
Video Syndication Automation
Traffic Geyser - multi submission
Podcasting
Power Linking Tools
Internet Marketing Coaching & Consulting
May 5, 2009 by admin
Filed under Coaching, What's New
“Help!!! We’ve gone from double-digit growth to survival mode.
How do we harness the power of Internet Marketing to steer us on a new course?”
we do that
Breath in, breathe out. The Internet Marketing Professor can help. And ensuring strong business growth through Internet marketing is one of the keys to future success.
The Internet Marketing Professor can help you what your business success looks like - at all levels - and put a plan in place to guarantee your future growth. Turn to us for a full range of Internet marketing expertise to:
How Will You Benefit From A Coach?
Coaching will save you an enormous amount of time because you will not make all the costly trial and error mistakes that you would if you were doing things on your own. I know, I made them all and learned the hard way. And part of what I will do is helping you find and improve your strengths and outsource your weaknesses.
Coaching will save you untold amounts of money because you won’t waste your time and profits on worthless products that claim to get you a front page Google ranking or spending it on advertising campaigns that do not work.
Some of the projects this coaching and consulting program can help you with:
- Sales page conversion strategies
- Traffic generation strategies
- Outsourcing techniques
- Search engine optimization strategies
- Reviews or critiques of websites
- Monetization strategies
- List building
- Blogging & integration marketing
- Product brainstorming, development and creation
- Feedback and reviews on your products, services or ideas
- Email marketing
- Optimizing and automating all aspects of your online business
- Bum / article marketing campaigns
- Building passive income streams
- Web 2.0 marketing strategies
- Social Marketing
Program Details
Here are the details on how this program will work:
- This will be done through consultations and unlimited direct email access covering your program time. Email has been found to work best when it comes to Internet marketing correspondence, due to time zone restrictions and the odd hours some people work. This practice will also allow you to have a digital copy of every correspondence for easy reference.
- Additionally, email is by far the best way to reach me and it also gives me a chance to give my complete attention to your questions, resulting in better, more complete answers and advice for you. It also gives you the opportunity to think through and form questions that get to the heart of what you’re looking to achieve.
- I will also be your sounding board and helpful brain storming partner. If you need to shoot an idea off me, or simply want a critique of a sales letter or website before it goes live I can help with that too.
- Due to time constraints, my manner of coaching is very direct and to the point answers… you will not hear fluff from me. My job is to steer you in the right direction If you’re headed down the wrong path I’ll let you know.
One of the first things many big time entrepreneurs or experienced marketers say to those who are just starting out in business, is to find a mentor or a coach. But where do you find one? How do you get one?
Most people with the experience to be a internet marketing mentor or a coach do not have the time and to make it profitable for them or they charge you an outrageous amount. I am speaking from experience. I bought all the membership coaching programs and signed with some big name ’so-called’ coaches, that cost me thousands and thousands of dollars and not one of them provided the direct, unlimited access you will receive with my coaching program.
But What Will This Cost Me?
The question should be, “What will this cost me if I do not sign up?” I have been paid thousands of dollars per day by some clients for coaching and consulting services… but, those were big-time clients with big-time businesses.
Did you catch that? If big-time businesses retain top-flight coaches, and know the value of it to their business, doesn’t your business deserve it too?
The value of this program is HUGE, but the good thing is… as a small business entrepreneur you will not pay the prices that the big-time companies do.
The ‘investment’ to sign up for my coaching program is only $500/month. The minimum time period a client normally signs for is three months.
Again, with this, you will receive an initial one-hour strategic consultation call and a follow-up at another time to be determined by you. You will also receive unlimited email coaching and consultations throughout your program time. Clients comment that this is by far the most valuable piece of the coaching program.
While $500/month may be a lot of money to some people, you need to ask yourself a question:
What is the success of my business really worth to me?
If you are serious about your business growing to the next level , then this program is a must-have investment. The $500 per month investment is minimal in comparison to the time and money you will spend through trial and error, not to mention all of the lost time!
Once you invest in your coaching program, I will open the doors to my library of information products that I have developed especially for my coaching clients. This alone is a $4,500 value.
You’re the best judge of how serious you are about building your online business. If you feel that you have reached a point where coaching will assist you in reaching the next level - then my coaching program is for you.
Lastly, this is not a program for the meek and mild. If I am delivering my unlimited coaching to you at a price much lower than previously available, then you must commit to also take action on the strategies we discuss.
If you have made the decision to reach the next level in business success and even higher than you ever dreamed of, I promise you I will commit myself 100% to assisting you achieve your online business success.
Learn more about The Internet Marketing Professor’s coaching strategies that thrive when times are tough. Contact us TODAY by clicking on the Contact Me! envelope in the top right corner of the website and letting The Professor help.
