Social Media Insights: Communicating Online Through Networking
May 3, 2010 by DrDaveHale
Filed under Blog, May 2010
Social Mess
Internet Marketing Professor, Columbia, SC - The United States of America is in a recession. Due to the United States of America being in a recession, individuals are losing their jobs, homes, vehicles, and lives. Employment has become scarce as businesses are steadily closing and homes are being taken away from individuals. Many individuals are living on credit for homes, cars, and education. Although, the country is believed to be in a recession, through the use of technology such as social networking, there are ways to communicate with individuals through the use of social media.
Social media is starting to change the way the world works and how we relate to each other. Social media is the focus of building on-line communities of people who share interest, or interested in exploring the interest and activities of others. Many of these online community members share a common interest such as hobbies, religion, or politics. Social media is a way of interacting and sharing information with individuals through e-mails, chat rooms, and videos.
The Internet is filled with millions of individuals who are looking to meet other Internet users to develop friendships. When it comes to online social networking, websites are commonly used. Once access is granted to social media websites, individual can begin to socialize with each other. On the other hand, J. Michael Warner of LinkedIn believes that in order to be an effective social networker you have to be aggressive and willing to communicate.
Most of the open networkers with a lot of connections are not approachable. The social networker that has a thousand of connections has set up an autopilot system that allows themselves to accept connections, get your email address and start sending you offers for whatever they are selling. According to LinkedIn, this is one reason why social media has a bad name. One of the main perspectives in social media is the ability to meet your connections. Therefore, there must be a plan on who you want to connect with.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars
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March 26, 2010 by DrDaveHale
Filed under Blog, March 2010
Niche Building Strategies
Internet Marketing Professor, Columbia, SC- Looking back over many social media entities, the phenomenon began to flourish around March 2005 as a use in the business internet world. This came about when Yahoo launched Yahoo! 360%. Then My Space was purchased by News Corporation in July 2005.
As more and more people subscribe to social networking, it is constantly rising in popularity. Social networking between businesses is boosting its popularity in the business world. To build their brand images, many companies are turning to Facebook and Twitter. Another major use of social networking is seen in college communities. Students use these services to network with professional for internship and job opportunities.
Social networking is one of the least expensive ways of developing customer base. The best way of making money is with repeat customers and having long- term relationships with them, and since there is no cost for advertising, social networking is very economical.
Social networking will continue to thrive and its popularity will continue to be on the rise with the constant influx of on-line user today. There are many on-line sites that cater to the needs of any one that is looking to exchange information or start up a business with information that is available worldwide. Social networking is a new innovation that has its place with people of all ages.
With the advent of social media, any business, whether small or large, can play on a level playing field. This is by far the greatest tool to come about in the modern marketing world. Businesses today must embrace new media as the wave of the marketing future if they intend to ride the new technology wave into future profits.
By the way, do you want to learn more about Social Media?
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Social Media Tips: 4 Keys to Getting Found on Google as an Insider
March 12, 2010 by DrDaveHale
Filed under Blog, March 2010
Internet Marketing Professor, Columbia, SC - Using the Internet to its fullest power to develop your best business presence means being on the first page of Google or at least the second page for each of your keywords. There are definitely specific steps to take to master this, in order to help people and the search engine spiders in finding you.
How is this done? Following are four easy steps to take to bolster your rating:
1. If you do not currently have a blog, then stop what you are doing and do it today. What is it that your business does and what is important to your customers and potential clients? Share the insider information with them, develop relationships, and most of all write in a conversation tone. Do not try to sell through your blog. Its mission is for relationship building.
2. Build your standing within the crowd you associate with. That means connect with the industry movers and shakers. Become known as a go-to person who knows the inside scoop on all things relevant to your niche. In the professional world today, posting and connecting through Twitter and LinkedIn are among the top strategies. Find the top 10 blogs in your niche and post valuable comments to blog postings. make sure you add a signature line in your comment with your name and link to your website and or blog. The material you post needs to be relevant, valuable, and user friendly to others.
3. Become Mr. or Ms. Consistent. Google loves web pages that are update often with specific information. Post to your blog on an almost daily basis and in no time your posting will become ranked very high not to mention your over blog site. Most blogging platforms allow you to pre-post messages and schedule them for later delivery. You can always add time sensitive posts in between.
4. Make sure your blog is being submitted to all of the search engines and blog rolls. This also can be done automatically after making a post by adding the submission sites to the delivery schedule. Are you a local business in your community? If so, ensure your site and blog are listed under as many local search sites like Google Local Search. This helps people find you when searching for businesses like yours in your town. Make sure you add as many keywords as possible within your profile on the local search engines. You can list your business under several topics too.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
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Social Media Tips: Social Media Planning to Create an Online Following
February 24, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Social marketing
Social Media EvangelistAre you the Ambassador of Buzz, and member of your Social Media Team? If so, have you created your social media plan of attach? If you are a small business or even a one-person operation, if you use new media in your marketing mix, you want to develop a targeted plan in order to stay focused.
Internet Marketing Professor, Columbia, SC - Here is an outline of a successful social media strategic plan using Twitter, Facebook, and LinkedIn:
Twitter:
1. Out of all the social media tools in your arsenal, use Twitter the most to monitor and send tweets that are relevant to your industry and company.
2. Use different Twitter usernames for different purposes. For example, one account may be for customer service and another for a specific person named for their position at the company. Share the “Buzz” about your company internally and externally with my network of followers. This will give you a more personal touch.
3. Make sure the business owner or top leadership has a Twitter presence. Have them respond to people personally as it shows how much they care about the customer following.
4. Use Twitter to respond to questions or tweets from concerned customers and potential customers. You will definitely save relationships with this strategy in conversations that were addresses on Twitter.
LinkedIn:
1. Keep your profile updated on a daily or at least weekly basis. Update your status as to what you are working on.
2. Join groups On LinkedIn that are relevant to what you do and post to discussions. When people reply, those conversations then transition to LinkedIn messaging. If it is a good connection that turns into e-mails and telephone calls.
3. Send connection requests to members of each group you belong. You want to tell them where you are connected and why you wish to connect with them. Example, “Hello, I’m Dave Hale, and as a trusted member of the XYZ group, I would love to add you to my professional connections.”
Facebook:
1. Use your Facebook business account to give company updates.
2. Provide a forum for customers to make suggestions.
By the way, do you want to learn more about Social Media?
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February 22, 2010 by DrDaveHale
Filed under Blog, February 2010
Social Media Wheel
Internet Marketing Professor, Columbia, SC - Social media tools like Twitter, Facebook, and blogging all have a measurable impact on businesses that use them. Using social media networking tools such as Twitter, Facebook, LinkedIn and RSS feeds, will keep your followers updated on everything you are doing. And the best part is they can all be automatically updated from your blog postings.
Here’s are some suggestions:
1. Post new work on your company blog which is set up to automatically send a tweet to your Twitter followers.
2. Use an RSS feed to send this information to my Facebook account and subscribers of your feed. This will help to keep your work in front of potential clients on a daily basis. As a result, your website traffic and sales will all increased.
3. The most important step when creating a social networking strategy for marketing your company is to identify the platform that fits your goals and resources best.
4. Use Twitter, developing a following and posting links to pertinent information for your followers.
5. Focus on LinkedIn by joining appropriate groups, writing articles, posting news (articles in your blog), and participating in discussions. The groups on LinkedIn will be helpful, and some of your contacts will go on to read your blog. You will eventually be contacted by people on LinkedIn because they recognized your byline.
Use social media online for your business. If you are launching a website to the public next month, social media sites and tools will help you form relationships and gain a presence with bloggers and other influential people.
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February 19, 2010 by DrDaveHale
Filed under Blog, February 2010
Develop Your Entrepreneurial Mindset
Internet Marketing Professor, Columbia, SC - Marketing research consultants with solo practices are using social media tools as a marketing tool not just for the low cost (mostly free) but also for its ability to target market specific clients and niches.
if you are a consultant, here are some of the ways in which you can use these tools too:
1. Join targeted LinkedIn groups, and join discussions on a regular basis. By subscribing to several groups of key target audiences that your clients address you may receive four or five leads within a short time!
2. Through those discussions, connect with several other marketing professionals around the world and form joint venture opportunities.
3. Write articles on niche specific topics, and post them on each of the group pages. You will quickly receive some nice comments on it.
4. When you receive status updates for your LinkedIn groups and in general for on your contact list, send a direct message to them and talk briefly about their update. This will keep you connect and for a relationship.
5. Post press releases and links to whitepapers.
6. Use Twitter regularly and subscribe to Twibes that focus on your particular niche
7. Develop a WordPress blog to make use of all of the great plugins other platforms do not have. use this as your social media focal point. Everything that is posted on your blog can be automatically posted to your social media sites.
Use as many online tools that are pertinent to your market and integrate each with the other. These should be an integral part of your strategic marketing campaigns and provide synergy in your marketing efforts.
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February 17, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Social marketing
positive-thinking-for-the-entrepreneur
Internet Marketing Professor, Columbia, SC - High performance entrepreneurs are regularly using Social Media (specifically Facebook and LinkedIn) to promote business and gain new business by doing so. One thing they regularly do is routinely updating their profile status. Other tactics include creating business pages and promoting products and events. A great way to gain business from LinkedIn is participating in group conversations.
Savvy entrepreneurs have all their blog posts, Ezine Articles and other social networking sites linked to a Facebook business page, Twitter and LinkedIn in order to gain visibility. Quickly they realize that once they continually post relevant information to their market, the possibility of a future jobs skyrockets.
Many are using Facebook as a very helpful way to reach out to the media. For some, they receive more responses to certain media through Facebook than they do normal email channels. Perhaps because using Facebook does not seem like work?
The main hurdle for entrepreneurs to jump over is adjusting from “old school” marketing to Web 2.0 marketing. But, the good thing with technology is that even an old dog can learn new tricks. Quickly they are using Twitter, Facebook and MySpace as marketing tools to enhance their traditional marketing efforts by keeping people who are already members or clients up to date with news and information as well as use it for lead generation to find people who have not yet heard about them.
Marketing through social networks is a great tool for brand exposure because you are going to the potential customer on a medium that they already use. It is also a great tool because they know there is someone behind the message they are seeing. This personal effect makes them a lot more comfortable because they know they are talking to a person and not just a logo.
By the way, do you want to learn more about Social Media?
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February 15, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Social marketing
Internet Marketing Professor, Columbia, SC- Those involved in entrepreneurial upstarts understood the importance of growing and maintaining a consistent presence to their business’s targeted demographic. In doing this, budget is usually a primary factor when considering marketing decisions; as it relates to technology marketing.
Many small businesses use tools such as the online marketing program Constant Contact, which is vital in reaching their growing list of email contacts collected through various strategies. They use this technology to produce a monthly newsletter featuring events and monthly specials.
Although, when first starting out, many do not realize the need of social networking.
Facebook is being used to form businesses pages on which to invite friends and patrons to join. Every thursday they publish a company update on Facebook that includes available appointment times for services, product launches, and specific news about the company.
It can also be used to inform members of upcoming events. Upon opening, a brick and mortar company may assume weekdays would generate the most business. However, since implementing the weekend updates on Facebook they are consistently booked every weekend.
Twitter is also brought into the marketing mix of many new businesses as a central tool in their social media strategic plan. The Twitter challenge is to pinpoint what messages will keep followers interested. Entrepreneurs always love a good challenge!
Social networking is a hugely successful marketing tool for most upstarts. once the buzz catches on, it can be used to expand technology marketing strategies with online retail sales, online appointment bookings and appointment confirmations via email and text messaging.
Embrace social networks to market your business. They are effective and a vehicle to convey the culture of your business. It is a creative outlet that molds a broader brand image to which your potential customers can relate. Have fun with it!
By the way, do you want to learn more about Social Media?
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February 12, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Social marketing
Business.com recently published the findings of their 2009 Social Media Benchmark Study of almost 3,000 professionals across the United States. Some of the major findings included that webinars and podcasts were the learning tools professionals enjoyed the most. Facebook was chosen over Twitter as the best social media platform on which to connect with customers.
The report outlined extensive insight into how social media sites are being used within the business community today.
Some of the major finding in the study were:
- Webinars and podcasts are the top tools used by business professionals, with 69 percent of participants harnessing the power of them for information and professional development.
- Eighty-three percent chose Facebook as their top social network, with businesses having one or more profiles. Twitter was earmarked as being used by 45% of respondents. Most obvious was that 77% of companies have a presence on both sites.
- There is a focus to control access to social networks in organizations. Most who responded thought this should now be rethought due to the business value in such activity.
- Those using social media for marketing were 62% who viewed business and brand profiles on sites along with 55% who obtain information from the sites for business information.
- Marketing professionals and consultants were those who use these sites the most to gather business information. Ironically, information technology workers use social networking sites the least.
- More companies and employees are learning all they can on using new media sources as they identify it as the new-age marketing device.
- The average respondent uses seven different social media sites and tools. Seventy-one percent of the businesses possessed less than two years experience using social networking as a business tool.
- Developing brand awareness and brand reputation were among the top social media metrics used to determine campaign success.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
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Social Media Tips: Online Strategies for Small Business Networking Profits
February 8, 2010 by DrDaveHale
Filed under Blog, February 2010, Social marketing
Get Your Copy NOW!!!
Small businesses today are using social media to compete with large company’s multi-million dollar marketing budgets. Banding together with other small businesses, they are sponsoring events through sites like Twitter, Facebook and various blogs.
Having problems finding someone to handle all of the social media duties? Queensland, Australia held a contest to find someone to blog and promote tourism in their area. More than 34,000 applied for their dream job. Small companies all over are creating similar campaigns with hundreds of qualified entries and campaigns that are generating massive media attention with hundreds of thousands of articles written or blogged about them.
Since small, locally owned businesses don’t have the ten’s of thousands of dollars needed to build a website and crank up a media frenzy, they are turning to Facebook, Twitter, blogs and the Ning network to prove that small companies can compete with these big marketing budgets using just the free tools that are available online.
Small businesses use social media and social networking to augment their strategy for achieving marketing objectives. But, they also must have a clear understanding of their purpose and possibilities in two realms – social media, and social networking.
Social Media is a means to many ends – greater visibility (SEO), demonstrable thought leadership, establishing market preeminence, and perhaps social networking. It is important in today’s business climate to become an expert in social media plumbing; the delicate science of streamlining social media participation in ways that are operationally efficient.
Social Networking is what happens after social media has performed well; it is the humanistic side of the conversational web. Ergo, you can sign up on Linkedin and you can make 10,000 connections, but nothing will happen unless you produce social media. There are many types of social media . For example, a simple “Hello, tell me about your business.” written on a Facebook wall is a social media artifact. A blog post about the “The New Real-time Web” is also a social media artifact. Both examples might lead to a conversation which is an instance of social networking.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
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