Social Media Tips: Social Media Planning to Create an Online Following
February 24, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Social marketing
Social Media EvangelistAre you the Ambassador of Buzz, and member of your Social Media Team? If so, have you created your social media plan of attach? If you are a small business or even a one-person operation, if you use new media in your marketing mix, you want to develop a targeted plan in order to stay focused.
Internet Marketing Professor, Columbia, SC - Here is an outline of a successful social media strategic plan using Twitter, Facebook, and LinkedIn:
Twitter:
1. Out of all the social media tools in your arsenal, use Twitter the most to monitor and send tweets that are relevant to your industry and company.
2. Use different Twitter usernames for different purposes. For example, one account may be for customer service and another for a specific person named for their position at the company. Share the “Buzz” about your company internally and externally with my network of followers. This will give you a more personal touch.
3. Make sure the business owner or top leadership has a Twitter presence. Have them respond to people personally as it shows how much they care about the customer following.
4. Use Twitter to respond to questions or tweets from concerned customers and potential customers. You will definitely save relationships with this strategy in conversations that were addresses on Twitter.
LinkedIn:
1. Keep your profile updated on a daily or at least weekly basis. Update your status as to what you are working on.
2. Join groups On LinkedIn that are relevant to what you do and post to discussions. When people reply, those conversations then transition to LinkedIn messaging. If it is a good connection that turns into e-mails and telephone calls.
3. Send connection requests to members of each group you belong. You want to tell them where you are connected and why you wish to connect with them. Example, “Hello, I’m Dave Hale, and as a trusted member of the XYZ group, I would love to add you to my professional connections.”
Facebook:
1. Use your Facebook business account to give company updates.
2. Provide a forum for customers to make suggestions.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
Related Products
Developing Entrepreneurial Mindset
Positive Thinking for Enterpreneur
Related Posts and Articles
Online Strategies For Small Business Networking Profits
Using New Media To Publicize Launch of Your New Product
How Chefs Use New Media To Attract Jobs
Social Media Promotion Checklist
Paradox of Self-Promotion With Social Media
Social Media Tips: Gain a Following By Keeping Your Name In Front Of Your Network Followers
February 22, 2010 by DrDaveHale
Filed under Blog, February 2010
Social Media Wheel
Internet Marketing Professor, Columbia, SC - Social media tools like Twitter, Facebook, and blogging all have a measurable impact on businesses that use them. Using social media networking tools such as Twitter, Facebook, LinkedIn and RSS feeds, will keep your followers updated on everything you are doing. And the best part is they can all be automatically updated from your blog postings.
Here’s are some suggestions:
1. Post new work on your company blog which is set up to automatically send a tweet to your Twitter followers.
2. Use an RSS feed to send this information to my Facebook account and subscribers of your feed. This will help to keep your work in front of potential clients on a daily basis. As a result, your website traffic and sales will all increased.
3. The most important step when creating a social networking strategy for marketing your company is to identify the platform that fits your goals and resources best.
4. Use Twitter, developing a following and posting links to pertinent information for your followers.
5. Focus on LinkedIn by joining appropriate groups, writing articles, posting news (articles in your blog), and participating in discussions. The groups on LinkedIn will be helpful, and some of your contacts will go on to read your blog. You will eventually be contacted by people on LinkedIn because they recognized your byline.
Use social media online for your business. If you are launching a website to the public next month, social media sites and tools will help you form relationships and gain a presence with bloggers and other influential people.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
Related Products
Developing Entrepreneurial Mindset
Positive Thinking for Enterpreneur
Related Posts and Articles
Social Media Statistics Among Business Users
Keys To Developing A Social Media Strategic Plan
Marketing Ideas & Strategies To Help Your Business Grow
Social Marketing Tools in Plain English
Social Media Tips for the Marketing Consultant
February 19, 2010 by DrDaveHale
Filed under Blog, February 2010
Develop Your Entrepreneurial Mindset
Internet Marketing Professor, Columbia, SC - Marketing research consultants with solo practices are using social media tools as a marketing tool not just for the low cost (mostly free) but also for its ability to target market specific clients and niches.
if you are a consultant, here are some of the ways in which you can use these tools too:
1. Join targeted LinkedIn groups, and join discussions on a regular basis. By subscribing to several groups of key target audiences that your clients address you may receive four or five leads within a short time!
2. Through those discussions, connect with several other marketing professionals around the world and form joint venture opportunities.
3. Write articles on niche specific topics, and post them on each of the group pages. You will quickly receive some nice comments on it.
4. When you receive status updates for your LinkedIn groups and in general for on your contact list, send a direct message to them and talk briefly about their update. This will keep you connect and for a relationship.
5. Post press releases and links to whitepapers.
6. Use Twitter regularly and subscribe to Twibes that focus on your particular niche
7. Develop a WordPress blog to make use of all of the great plugins other platforms do not have. use this as your social media focal point. Everything that is posted on your blog can be automatically posted to your social media sites.
Use as many online tools that are pertinent to your market and integrate each with the other. These should be an integral part of your strategic marketing campaigns and provide synergy in your marketing efforts.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
Related Products
Developing Entrepreneurial Mindset
Positive Thinking for Enterpreneur
Related Posts and Articles
Social Media Statistics Among Business Users
Social Media as Marketing Tool for Enterpreneur
Positioning your business for success
Social Media Tips and Strategies
Social Marketing Tools in Plain English
Social Media Tips for the High Performance Entrepreneur
February 17, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Social marketing
positive-thinking-for-the-entrepreneur
Internet Marketing Professor, Columbia, SC - High performance entrepreneurs are regularly using Social Media (specifically Facebook and LinkedIn) to promote business and gain new business by doing so. One thing they regularly do is routinely updating their profile status. Other tactics include creating business pages and promoting products and events. A great way to gain business from LinkedIn is participating in group conversations.
Savvy entrepreneurs have all their blog posts, Ezine Articles and other social networking sites linked to a Facebook business page, Twitter and LinkedIn in order to gain visibility. Quickly they realize that once they continually post relevant information to their market, the possibility of a future jobs skyrockets.
Many are using Facebook as a very helpful way to reach out to the media. For some, they receive more responses to certain media through Facebook than they do normal email channels. Perhaps because using Facebook does not seem like work?
The main hurdle for entrepreneurs to jump over is adjusting from “old school” marketing to Web 2.0 marketing. But, the good thing with technology is that even an old dog can learn new tricks. Quickly they are using Twitter, Facebook and MySpace as marketing tools to enhance their traditional marketing efforts by keeping people who are already members or clients up to date with news and information as well as use it for lead generation to find people who have not yet heard about them.
Marketing through social networks is a great tool for brand exposure because you are going to the potential customer on a medium that they already use. It is also a great tool because they know there is someone behind the message they are seeing. This personal effect makes them a lot more comfortable because they know they are talking to a person and not just a logo.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
Related Products
Developing Entrepreneurial Mindset
Positive Thinking for Enterpreneur
Related Posts and Articles
Social Media As A Marketing Tool for Enterpreneurs
How Tourists Use New Media To Attract Attention
Top Strategies Consultants Can Use on Twitter and LinkedIn
Social Media Evolution: How Things Changed
Promotion Using Social Networking Sites
Social Media as a Marketing Tool for Entrepreneurs
February 15, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Social marketing
Internet Marketing Professor, Columbia, SC- Those involved in entrepreneurial upstarts understood the importance of growing and maintaining a consistent presence to their business’s targeted demographic. In doing this, budget is usually a primary factor when considering marketing decisions; as it relates to technology marketing.
Many small businesses use tools such as the online marketing program Constant Contact, which is vital in reaching their growing list of email contacts collected through various strategies. They use this technology to produce a monthly newsletter featuring events and monthly specials.
Although, when first starting out, many do not realize the need of social networking.
Facebook is being used to form businesses pages on which to invite friends and patrons to join. Every thursday they publish a company update on Facebook that includes available appointment times for services, product launches, and specific news about the company.
It can also be used to inform members of upcoming events. Upon opening, a brick and mortar company may assume weekdays would generate the most business. However, since implementing the weekend updates on Facebook they are consistently booked every weekend.
Twitter is also brought into the marketing mix of many new businesses as a central tool in their social media strategic plan. The Twitter challenge is to pinpoint what messages will keep followers interested. Entrepreneurs always love a good challenge!
Social networking is a hugely successful marketing tool for most upstarts. once the buzz catches on, it can be used to expand technology marketing strategies with online retail sales, online appointment bookings and appointment confirmations via email and text messaging.
Embrace social networks to market your business. They are effective and a vehicle to convey the culture of your business. It is a creative outlet that molds a broader brand image to which your potential customers can relate. Have fun with it!
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
Related Products
Developing Entrepreneurial Mindset
Positive Thinking for Enterpreneur
Related Posts and Articles
How Chefs Use New Media To Attract New Jobs
How Tourists Use New Media To Attract Attention
Top Strategies Consultants Can Use on Twitter and LinkedIn
Marketing Ideas & Strategies To Help Your Business Grow
Social Marketing Tools in Plain English
Social Media Statistics Among Businesses Users
February 12, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Social marketing
Business.com recently published the findings of their 2009 Social Media Benchmark Study of almost 3,000 professionals across the United States. Some of the major findings included that webinars and podcasts were the learning tools professionals enjoyed the most. Facebook was chosen over Twitter as the best social media platform on which to connect with customers.
The report outlined extensive insight into how social media sites are being used within the business community today.
Some of the major finding in the study were:
- Webinars and podcasts are the top tools used by business professionals, with 69 percent of participants harnessing the power of them for information and professional development.
- Eighty-three percent chose Facebook as their top social network, with businesses having one or more profiles. Twitter was earmarked as being used by 45% of respondents. Most obvious was that 77% of companies have a presence on both sites.
- There is a focus to control access to social networks in organizations. Most who responded thought this should now be rethought due to the business value in such activity.
- Those using social media for marketing were 62% who viewed business and brand profiles on sites along with 55% who obtain information from the sites for business information.
- Marketing professionals and consultants were those who use these sites the most to gather business information. Ironically, information technology workers use social networking sites the least.
- More companies and employees are learning all they can on using new media sources as they identify it as the new-age marketing device.
- The average respondent uses seven different social media sites and tools. Seventy-one percent of the businesses possessed less than two years experience using social networking as a business tool.
- Developing brand awareness and brand reputation were among the top social media metrics used to determine campaign success.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
Related Products
Developing Entrepreneurial Mindset
Positive Thinking for Enterpreneur
Related Posts and Articles
Best Tools For Writers, Consultants, Coaches and Speakers
How Chefs Use New Media To Attract New Jobs
How Tourists Use New Media To Attract Attention
The 11 Rules of Social Media Etiquette
The Darker Side of Social Media
Social Media Tips For Better Corporate Social Responsibility
Social Media Tips: Online Strategies for Small Business Networking Profits
February 8, 2010 by DrDaveHale
Filed under Blog, February 2010, Social marketing
Get Your Copy NOW!!!
Small businesses today are using social media to compete with large company’s multi-million dollar marketing budgets. Banding together with other small businesses, they are sponsoring events through sites like Twitter, Facebook and various blogs.
Having problems finding someone to handle all of the social media duties? Queensland, Australia held a contest to find someone to blog and promote tourism in their area. More than 34,000 applied for their dream job. Small companies all over are creating similar campaigns with hundreds of qualified entries and campaigns that are generating massive media attention with hundreds of thousands of articles written or blogged about them.
Since small, locally owned businesses don’t have the ten’s of thousands of dollars needed to build a website and crank up a media frenzy, they are turning to Facebook, Twitter, blogs and the Ning network to prove that small companies can compete with these big marketing budgets using just the free tools that are available online.
Small businesses use social media and social networking to augment their strategy for achieving marketing objectives. But, they also must have a clear understanding of their purpose and possibilities in two realms – social media, and social networking.
Social Media is a means to many ends – greater visibility (SEO), demonstrable thought leadership, establishing market preeminence, and perhaps social networking. It is important in today’s business climate to become an expert in social media plumbing; the delicate science of streamlining social media participation in ways that are operationally efficient.
Social Networking is what happens after social media has performed well; it is the humanistic side of the conversational web. Ergo, you can sign up on Linkedin and you can make 10,000 connections, but nothing will happen unless you produce social media. There are many types of social media . For example, a simple “Hello, tell me about your business.” written on a Facebook wall is a social media artifact. A blog post about the “The New Real-time Web” is also a social media artifact. Both examples might lead to a conversation which is an instance of social networking.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
Related Products
List Building Insider Strategies
Using New Media to Publicize Product Launch
Related Posts and Articles
Five Steps to Developing Powerful Social Networking Strategy
Social Networking Success Story
Social Networking Success Stories
Social Media Tips: Gaining Followers and Positioning Your Business for Success
February 4, 2010 by DrDaveHale
Filed under Blog, February 2010, Social marketing
Many companies and freelancers found their initial efforts in marketing via social networks with MySpace several years back. At the time, it was the only kid on the block. Today, that site’s demographic caters to the 16-25 year old group. If that fits your market, keep it in your social media strategic plan.
Twitter and Facebook are the new tools for most businesses today for marketing purposes. Other sites used are YouTube (and several other video sharing sites), OnlyWire (for bookmarking sites), and PitchEngine to gain exposure on the web.
The key to using social media sites is to integrate as many as possible to be automatically updated when you make a new blog post, Tweet, or video submission. This can easily be done today with all of the tools coming out almost on a daily basis.
You want your customers to see a social media presence on your homepage directing them and interested people to several outlets to interact with you: LinkedIn, Twitter, Second Life, Facebook, etc. Also, have links to promotional videos posted on hosting sites like YouTube, which should be one of the top tools for PR.
Once you have been on the scene for a while you will want to learn a lot about who and what to follow along the way. This will be dictated by what market you are in and who the movers and shakers are. You will learn that MySpace may not be as effective as Twitter. You will build extremely beneficial relationships via Twitter and also use it to position your company as a news and info source as well as a platform for your niche market.
They are a great way to expand your reach and create buzz around you and your products and services.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
Related Products
Related Post and Articles
Positioning your business for success
Social Media Tips and Strategies
Social Media Tips: Best Tools for Writers, Consultants, Coaches, and Speakers
February 3, 2010 by DrDaveHale
Filed under Blog, Coaching, Internet Marketing, Jan 2010, Live Events, Press Releases, Social marketing, Tools
Are you a Writer, Consultant, Coach, or Speaker? If so, you more than likely always find yourself in a mode of self-promotion. Social media networking sites are great tools to use for informing customers and potential clients of current events.
Here are just a few of the uses for such sites:
1. Letting people know where you will be appearing
2. What you are writing
3. Asking people to sign up for mailing lists
4. Posting pictures of jobs you have completed
5. Posting inspirational notes
6. Positioning yourself as THE EXPERT on your niche.
Great sites to use in order to implement the strategies are Flickr, YouTube, Twitter, Facebook and WordPress Blogs as marketing tools. Integrate all of these sites and tips into your social media strategic plan and you too will see your sales up double digits in no time.
Freelancers even use social media platforms such as Twitter as a cyber water cooler, but also to target the people they follow to potentially grab freelance work from them or referrals. It’s a great way to get a inquiries.
Do you incorporate a membership platform into your website or off of your blog? If so, have a social media presence on your homepage directing your members and interested people to several outlets to interact with you: LinkedIn, Twitter, Second Life, Facebook, etc. Check out the value of YouTube in your PR efforts also.
So, in your planning efforts use a blog, LinkedIn, Twitter and Facebook, possibly manage multiple Twitter Handles, Co-Tweet for management, have a “Personality” on Facebook as well as a company page.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
Related Products
Social Network Traffic Tactics
Developing An Entrepreneurial Mindset
Related Posts and Articles
Social Media Sites for Online Business Success
January 27, 2010 by DrDaveHale
Filed under Blog, Internet Marketing, Jan 2010, Social marketing
Your current set of Facebook friends may not be your target market. If you take a personal Facebook account and transition it into a marketing tool for your business, you will experience a transition period as you move to add people that may be interested in your business and may lose some friend links due to them not being interested in hearing about your business.
Here are some experience you may encounter when transitioning your social media efforts:
1. Twitter - Gaining some traffic generated from links posted. Some traffic from links on your Twitter home page from people checking you out. Primarily, Twitter should be a tool to locate potential customers, provide relevant information, and build relationships. Use Twitter also to links to articles, tools, and possible interview candidates.
2. Myspace - Use it to post your blog post links to automatically. So far, this is not a power house for business use as the demographics do not fit most business models. If you are targeting the 16-25 year old market, the Myspace is prime virtual real estate for you.
3. Linkedin- Use both status updates to notify people of new blogs posts and Linkedin Answers to generate material for blog postings. Since LinkedIn is primarily a business networking site, it is perfectly geared to marketing a business.
All of these sites are needed for a well-rounded marketing campaign and social media plan and can be leveraged by adding software tools that update all of them at the same time to reduce the time involved.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
Related Products
List Building Insider Strategies
Social Network Traffic Tactics
Developing You Enterpreneurial Mindset
Related Posts and Articles
