Product Creation - Step By Step Guide To Developing Your Ebook Content and Build Your Online Business

As an Internet marketer developing, writing and selling niche content in books is one of the best strategies to use in your sales for. However, knowing how to properly develop and e-book is very important in order to provide valuable content to your target niche audience, subscribers and customers.

I am going to assume that you are going to create a 10 chapter ebook, which is the average for what you want to develop.  Now, if you are choosing to write something short (as I recommend you do, something in the neighborhood of 40-60 pages), then you will put about 5-6 sections in each chapter.  If your book is longer, you could add a few chapters or you can go to about 10 sections or more per chapter (that will get clearer in a few moments).

Obviously the first step is deciding what you are going to write about.  Remember, when you are writing online, the most important thing is that you are writing to give information.  People online want to learn how to do something, how to make something better, how to solve a problem.  So think of a problem in your niche which you can solve.

For the purpose of this article, I am going to create a sample niche - painting your house.

So, if my niche is painting your house, what are some ideas for problems I can solve?

How about these:

1.  How to paint your house

2.  How to paint the outside of your house

3.  Easy way to paint your house

Now, if this is the problem I am going to solve, then every chapter, every section in this ebook should support that problem and the solving of it.  If anything I write about, for example, painting furniture, does not support my primary topic, it should be left out of my ebook.

The next step is to come up with 10 supporting ideas or steps to solving the problem you have chosen.

Here is a sample set of chapters in a painting your house manual:

Step one:  Fundamentals of painting your house

Step two:  Choosing the right paint for your house

Step three:  Choosing the right paint brushes and other tools for each section of your house

Step 4:  Preparing your house for painting (moving furniture, removing old paint, etc.)

Step 5:  How to paint the large areas

Step 6:  How to paint trim, etc.

Step 7:  How to fix mistakes (overlapped paint colors, paint on windows, etc.)

Step 8:  How to make your painting job last longer

Step 9:  Other tips and techniques for painting your house

Since I am not a painter, I must have missed something - there are only 9 steps in this hypothetical house painting book.

Now, assuming I am going to write a short book (40-60 pages), I can target 5 pages per step and I will have about 45 pages. Some chapters will be a little longer, so that will probably put me at about 55 pages, and once I add the title, etc., I will be easily at 60 pages, which is a bargain at $10 - a good deal at $47 online, especially since when I write this I am going to focus only on the information needed to learn this subject - I do not believe in adding filler to your ebooks just to make them longer.

The next step, of course, is to write the section topics.  To do this, take each one of your chapter topics and come up with at least 5 steps that will make that topic clear to your reader.

As an example, I will create the section topics for Step 4: Preparing your house for painting:

1.  Moving furniture

2.  Preparing the ground

3.  Preparing the surfaces to paint

4. Taping off windows, etc.

5.  Getting organized

Go through this process with each of the 10 chapter topics you have.

Notice that I have not mentioned beginning to write any of the sections or chapters yet - and this is because you do not want to start doing this until you have every topic about which you will write, chosen and in a list, just like the ones I have created here.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars.

Product Creation - Step By Step Guide To Understanding the Ebook Market and Build Your Online Business

As an Internet marketer more than likely one of the things you think about often is product creation. One of the many product offerings marketers start with online are niche market e-book’s which are relatively easy to develop and sell it you will understand the e-book market and your target niche audience.

It is important to understand how different the ebook market is from the offline, printed version market.  People who buy ebooks online are looking for information alone.  Now, someone offline may be looking for information too, but they are also looking for something that looks pretty, that they can put it on their shelf; they are also the touch-and-feel types, they have to be able to see it before they buy it.

Remember the first time you downloaded your first ebook?  You probably were not sure what you were going to get, now you are much more comfortable, you know you are buying information, and frankly, you probably don’t care what it looks like, you just want it to give you information that works.

Now, reading an ebook is different than reading an offline book.  The reason for this is that if you read your pdfs online, as I do, rather than printing them out, it is not as easy to flip from page to page, or highlight, or underline important things like you can a physical book.  Therefore, it is important that you write the ebook in small, well-named sections.  Each time you change a topic, a new section needs to be created, and it needs to show up in the table of contents in the beginning of the ebook, so people can easily go to the section they want.

Formatting Your Ebook

Assuming that you are using a relatively new version of Microsoft Word, the first thing you want to do is to go into the formatting tab at the top, or in the toolbar across the top, and notice that you should have at least 3 different heading fonts that you can use.  These are probably preprogrammed for you, but if you click on the heading font you want, and then click on the features that you want, the heading font for this document will change to that heading. So heading 1 might be Arial Bold 20, heading 2 might be Arial Bold 16, and heading 3 might be Arial Bold 12.  You might use Times New Roman or Arial to type the actual ebook.

As you go through the ebook and create the Title, Chapters, and Sections, be sure and use an appropriate and consistent header for each of them, so that when you go to create a table of contents when you have finished the ebook, Word will do it for you.  For example, you could use heading 1 for your title, table of contents, and chapter headings.  You could use heading 2 for all the sections in each chapter.  You could use heading 3 for any sub-sections you might need.  The key here is that you are consistent, so that you will get a consistent table of contents.

By using the above e-book marketing and development strategies you will be able to develop your product creation techniques and provide better quality products and services to Your niche target audience.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars.

Shhh! don’t tell anyone else…

Hey there,

It’s pretty cool to know something before anyone else, especially when it makes a lot of money!

And it’s even cooler when you can share it with friends!

Truthfully, I’ve been sitting on this info for a little while because until this week, I wasn’t allowed to say anything…

… and still I can only say “so much”

Plus, I’ve been really very busy putting what I’ve just learned into practice.

So I’ll make this email short.

Here’s what it is:
==================

I’ve just gotten access to some real off-the-wall traffic generation methods that are proving to work better than even I would have dreamt possible.

You see what I found is a backdoor to Google Adsense that gives me fresh targeted traffic at *a penny per click*

It works by using “insider” underground tactics that capitalize on something hardly anyone spending wads of cash for popular keywords has thought about (or figured out how to use it yet!)

Important: There is nothing in this tactic the powers in Google find slapp-able.

So, we can take advantage and use this idea to grab new customers for a penny each until other people catch on

If you want more than I can tell you at this point, go ahead and follow this link:

http://davidphale.utrafficbp.hop.clickbank.net

To Your Success

Dave Hale

The Internet Marketing Professor

http://www.drdavehaleonline.com

P.S.  Please understand that I would have
liked to have said something earlier, but
I didn’t want to upset the people who gave
me the chance to preview this course.

I think you’ll understand, especially when
you find out what I was able to view, was
so valuable.

http://davidphale.utrafficbp.hop.clickbank.net

Build a List of 10,000 in Just 90 Days or Less

Social Media Insights: Communicating Online Through Networking

Internet Marketing Professor, Columbia, SC - The United States of America is in a recession. Due to the United States of America being in a recession, individuals are losing their jobs, homes, vehicles, and lives. Employment has become scarce as businesses are steadily closing and homes are being taken away from individuals. Many individuals are living on credit for homes, cars, and education. Although, the country is believed to be in a recession, through the use of technology such as social networking, there are ways to communicate with individuals through the use of social media.

Social media is starting to change the way the world works and how we relate to each other. Social media is the focus of building on-line communities of people who share interest, or interested in exploring the interest and activities of others. Many of these online community members share a common interest such as hobbies, religion, or politics. Social media is a way of interacting and sharing information with individuals through e-mails, chat rooms, and videos.

The Internet is filled with millions of individuals who are looking to meet other Internet users to develop friendships. When it comes to online social networking, websites are commonly used. Once access is granted to social media websites, individual can begin to socialize with each other. On the other hand, J. Michael Warner of LinkedIn believes that in order to be an effective social networker you have to be aggressive and willing to communicate.

Most of the open networkers with a lot of connections are not approachable. The social networker that has a thousand of connections has set up an autopilot system that allows themselves to accept connections, get your email address and start sending you offers for whatever they are selling. According to LinkedIn, this is one reason why social media has a bad name. One of the main perspectives in social media is the ability to meet your connections. Therefore, there must be a plan on who you want to connect with.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars

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Social Media Tips: 4 Keys to Getting Found on Google as an Insider

Internet Marketing Professor, Columbia, SC - Using the Internet to its fullest power to develop your best business presence means being on the first page of Google or at least the second page for each of your keywords. There are definitely specific steps to take to master this, in order to help people and the search engine spiders in finding you.

How is this done? Following are four easy steps to take to bolster your rating:

1. If you do not currently have a blog, then stop what you are doing and do it today. What is it that your business does and what is important to your customers and potential clients? Share the insider information with them, develop relationships, and most of all write in a conversation tone. Do not try to sell through your blog. Its mission is for relationship building.

2. Build your standing within the crowd you associate with. That means connect with the industry movers and shakers. Become known as a go-to person who knows the inside scoop on all things relevant to your niche. In the professional world today, posting and connecting through Twitter and LinkedIn are among the top strategies. Find the top 10 blogs in your niche and post valuable comments to blog postings. make sure you add a signature line in your comment with your name and link to your website and or blog.  The material you post needs to be relevant, valuable, and user friendly to others.

3. Become Mr. or Ms. Consistent. Google loves web pages that are update often with specific information. Post to your blog on an almost daily basis and in no time your posting will become ranked very high not to mention your over blog site. Most blogging platforms allow you to pre-post messages and schedule them for later delivery. You can always add time sensitive posts in between.

4. Make sure your blog is being submitted to all of the search engines and blog rolls. This also can be done automatically after making a post by adding the submission sites to the delivery schedule. Are you a local business in your community? If so, ensure your site and blog are listed under as many local search sites like Google Local Search. This helps people find you when searching for businesses like yours in your town. Make sure you add as many keywords as possible within your profile on the local search engines. You can list your business under several topics too.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?

Do you want to learn how to build a big online subscriber list fast? Click Here

 

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Social Media Tips: Best Tools for Writers, Consultants, Coaches, and Speakers

Are you a Writer, Consultant, Coach, or Speaker? If so, you more than likely always find yourself in a mode of self-promotion. Social media networking sites are great tools to use for informing customers and potential clients of current events.

Here are just a few of the uses for such sites:

1. Letting people know where you will be appearing

2. What you are writing

3. Asking people to sign up for mailing lists

4. Posting pictures of jobs you  have completed

5. Posting inspirational notes

6. Positioning yourself as THE EXPERT on your niche.

Great sites to use in order to implement the strategies are Flickr, YouTube, Twitter, Facebook and WordPress Blogs as marketing tools. Integrate all of these sites and tips into your social media strategic plan and you too will see your sales up double digits in no time.

Freelancers even use social media platforms such as Twitter as a cyber water cooler, but also to target the people they follow to potentially grab freelance work from them or referrals. It’s a great way to get a inquiries.

Do you incorporate a membership platform into your website or off of your blog? If so, have a social media presence on your homepage directing your members and interested people to several outlets to interact with you: LinkedIn, Twitter, Second Life, Facebook, etc. Check out the value of YouTube in your PR efforts also.

So, in your planning efforts use a blog, LinkedIn, Twitter and Facebook, possibly manage multiple Twitter Handles, Co-Tweet for management, have a “Personality” on Facebook as well as a company page.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?

Do you want to learn how to build a big online subscriber list fast? Click Here

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Using Facebook and Social Media Planning for Online Business Success

New social networking sites seem to be sprouting up almost on a daily basis. It is difficult to even keep up with which are the appropriate ones for your own business interest. Although, what some companies are doing today, if they are unable to locate a networking site directed towards their niche or any that service their specific niche, they are creating their own network sites.

In January 2009, one company launched a social network to help moms return to work and for working moms trying to do it all. The company was a privately-funded, women-owned start-up with no advertising or PR budget at hand. Given the partners both came from advertising backgrounds, they understood the importance in harnessing the power of tools such as Twitter and Facebook to aid us in building their brand and gaining awareness of their new venture.

To begin, prior to launch, they set up a Facebook page as a means to begin to get the word out using a teaser campaign on our Fan Page – COMING SOON! … LAUNCHING JANUARY 15^th! In so doing, they were able to gain hundreds of members for their new venture before even launching our company. They regularly updated their fans as to the progress of their site, and what the members could expect. This was a huge success given that they were able to convert those fans to members of their community within the first days of their network site opening.

Secondly, upon launch, they created a twitter page using their company name. After researching, they followed all the major players in their niche, media and job/career-related firms with hopes of them following back. Many of them did. However, not more than a month or two after, it was clearly recognized that without having the benefit of their keyword in their Twitter name, they were not being found.

After two months of tweets, they elected to change directions and start using their keyword along with their company name in their Twitter ID, which quickly took hold. After two months, they had 2500 followers. And this being in a highly niche-oriented business.

The best part is that they were able to convert most of their Twitter followers into paid members of their monthly membership site.

Following this social media plan, in just 5 months, they were a global social network seeing 70,000 views/month, 6+ minutes/view, 40% unique visitors and close to 2700 members.

Without the benefit of Facebook, they would still be in their cocoon.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?

Do you want to learn how to build a big online subscriber list fast? Click Here

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Social Media Tips and Strategies for Writers and Small Businesses

Writers today are finding that social media networking sites are a fantastic method to gain a following for their writing projects. Using blogs, Facebook, Myspace and LinkedIn for marketing purposes may find you  great results.

Here are some very effective tips, strategies and reasons for using social media networking:

1. If your marketing is directed towards teens, use blogs, Facebook, and Twitter to target your market as most teens today are pretty much on these sites every day. This is the best way to reach out to them and get your name known. You can adjust this technique no matter what your personal niche is.

2. Publicize seminars & webinars that you lead.

3. Distribute articles that I’m writing or researching.

4. Hiring staff & interns

5. Raising our Google Ranking

6. Market webcasts via LinkedIn.

7. Provide free seminars to networking groups, non-profits and business owners on using LinkedIn to grow their businesses. What better place to then well your books and services.

8. I incorporate topical news headlines and other ideas into creating taglines that I then use in Twitter posts, which are automatically posted as status updates on my Facebook page.

9. One word of warning to those marketing on Facebook: don’t overdo it.  Many people on Facebook get offended when they see too many “sales pitches” - so use those sparingly, and intersperse them with lots of other posts that help show that you’re human and not just some unstoppable marketing machine (or worse - a Spam machine).

People have seen as much as an 800% increase week-to-week for people following or visiting their Website coming from Facebook and Twitter, by following these strategies. Sales of their books, professional services, and speaking engagements have increased as well.

Authors are pursuing the online media as their main avenue for marketing, because it’s free and effective.

You will be surprised and amazed at how well some people in your network use LinkedIn and other social media networking sites to market their businesses & affinity groups.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?

Do you want to learn how to build a big online subscriber list fast? Click Here

 

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Social Media Top Blog Posts I Commented On

Here are today’s top Social media and Internet marketing-related blogs that I thought so valuable and intriguing, I commented and bookmarked them. If you are looking for top-level information, I suggest following the links to the blogs, read through them all and comment. This will also send a high-level link back to your website if you have one. Most of these blogs have a page Rank of 5 or above. Those are the levels you want to concentrate on to send valuable links to your site. Enjoy:

Mashable’s Weekly Social Media & Community Management Job Listings
Mashable (blog)
This week and every week, Mashable features its coveted job board listings for a variety of positions in the web, social media space, and beyond. …

Announcing the Next Generation of Keyword Suggestion Tools …
By Larry Kim
I’d like to talk a little about why we created these tools and why I believe that the future of keyword research for both pay-per-click marketing and search engine optimization will involve thinking of keywords in terms of niches,

Measuring SEO Results - Web Design, Website Development and …
Web Design, Website Development and Internet Marketing - One Page Expert Guides. Find the best and last information about website design, Ecommerce, Search Engine Optimization, Pay per Click, Web Development and more topics. …

Internet Marketing 101: Why marketers must understand economics …
Although online shopping is hotter than ever for 2009, many shoppers have taken into account changes with their credit card companies as they search for good buys, the shrinking job market and other factors. According to a new comScore …

Top Internet Marketing Trends for 2010 | LevelTen Web Design …
By Colin
I expect to see some thought leaders try to latch onto the next best thing, or roll the social media category into something much broader like digital strategy or Internet marketing. How to prepare: Never put all your eggs in one basket …

Study Finds Women Facebook ‘Too Much’ - Lemondrop.com
By Emily Tan
Crowd Science surveyed over 600000 social media users and found that 30 percent of women between the ages of 18-29 say that they later wished they’d never posted some of the information they put online. And while 20 percent of females …

How Google Can Combat Content Farms
By Richard MacManus
As one part of the solution, Google is currently experimenting with real-time search results from social media sites like Twitter, MySpace and even Facebook. The theory is that users are more likely to get timely, relevant results by

End of Year Analysis: 2009 roundup and 2010 predictions | Blog …
By Jake Hird
Finally, I said that social media would be a big deal this year - although on reflection, I think that was a bit of an understatement. I don’t think I really need to explain why this is: if social media has bypassed your attention …

Finally, I said that social media would be a big deal this year - although on reflection, I think that was a bit of an understatement. I don’t think I really need to explain why this is: if social media has bypassed your attention

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

Do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?

Do you want to learn how to build a big online subscriber list fast? Click Here

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