Social Media Tips: Gaining Followers and Positioning Your Business for Success
February 4, 2010 by DrDaveHale
Filed under Blog, February 2010, Social marketing
Many companies and freelancers found their initial efforts in marketing via social networks with MySpace several years back. At the time, it was the only kid on the block. Today, that site’s demographic caters to the 16-25 year old group. If that fits your market, keep it in your social media strategic plan.
Twitter and Facebook are the new tools for most businesses today for marketing purposes. Other sites used are YouTube (and several other video sharing sites), OnlyWire (for bookmarking sites), and PitchEngine to gain exposure on the web.
The key to using social media sites is to integrate as many as possible to be automatically updated when you make a new blog post, Tweet, or video submission. This can easily be done today with all of the tools coming out almost on a daily basis.
You want your customers to see a social media presence on your homepage directing them and interested people to several outlets to interact with you: LinkedIn, Twitter, Second Life, Facebook, etc. Also, have links to promotional videos posted on hosting sites like YouTube, which should be one of the top tools for PR.
Once you have been on the scene for a while you will want to learn a lot about who and what to follow along the way. This will be dictated by what market you are in and who the movers and shakers are. You will learn that MySpace may not be as effective as Twitter. You will build extremely beneficial relationships via Twitter and also use it to position your company as a news and info source as well as a platform for your niche market.
They are a great way to expand your reach and create buzz around you and your products and services.
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By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
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