Social Media Goes into the Kitchen: How Chefs Use New Media to Attract Jobs
February 10, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, SEO, Social marketing
YES! Even chefs are using social media network sites to attract job offers. They are relying on Twitter and Facebook on a daily basis.
In one case, a person who was working in the design/marketing industry as a creative director for the past 18 years, recently started making a career change into culinary, cooking, writing and marketing food and beverage.
Facebook has connected her with a world of key industry people - chefs, mentors, food writers, and public relations people. As a result, they are able to secure interviews with celebrity chefs and gain valuable career advice from seasoned chefs excited about the new chef’s career change and goals.
Twitter has been a huge marketing tool for most. Stats double every time they publish a recipe link from their food page to Twitter.
In today’s economy, without both of these tools, it would be taking me much longer to establish themselves as an expert in the culinary field.
The cons to all of this social networking though is maintaining a small bit of anonymity. chefs want people to know about their work, what they are cooking, reading, writing about, but not when they are brushing their teeth or going to the bathroom. So, sometimes, Twitter followers can be a little too scary for the shy chefs.
In order to ensure their tweets and posting are reaching the correct market and people, they keep a close eye on Facebook and Twitter, monitoring who can see and who cannot see Tweets and posts. Many try to keep followers to just food-related or marketing people, which keeps stats a little bit lower, but leaves them with quality rather than quantity.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Goes on Vacation: How Tourist Areas use New Media to Attract attention
February 9, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, SEO, Social marketing
Lately everyone’s posting contests to win this or that job on social media networking sites - this is the new wave of professionally marketing oneself. Some businesses see this as crazy and believe people need to slow down, smell the roses and take a vacation.
The travel industry is no different. Savvy motel owners have decided to offer folks a chance to win dream vacation for two along the beautiful mountains, rivers, and oceans.
For a seven day period, businesses within a tourist town market the contest and vacation package to their area to their respective client lists on social media sites. Details of the contest, locations the winners will stay, events they will take part in, are all pre-written in the form of tweets, blog posts, and Facebook entries. All of the business promote each message equally and at the same time in order to build a following.
So how do they pick the winner? They do not. America does. The business simply tell contest participants to submit a video to YouTube telling everyone why they need a break. All of the videos are later linked together on the main contest blog, where people can then vote on their favorite video. And they let the public decide why a video submitter really should be working less and taking a break more.
Every few days, the businesses post more of the itinerary - meals and events hand selected by the innkeepers to really showcase the many fun things to do while vacationing in their area. As small, local business owner’s - they’ve always got the inside scoop on their area and specialize in creating the most memorable, romantic get-a-ways imaginable.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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10 Easy Ways To Improve Your Website
8 Tips on How to Start an SEO Campaign
December 16, 2009 by DrDaveHale
Filed under Blog, SEO
8 Tips on How to Start an SEO Campaign
Internet Marketing News
Here’s some great Internet marketing-related post from Google alerts that I receive several times a day. If you do nto use this free tool, simply google, Google Alerts, sign up, enter the key phrase you want posts on. Google will email you a report how ever often you want. I receive several of them for different topics, so I opt for daily.
Improve your writing in 15 minutes a day | Internet Marketing …
Writing is my most favoritest thing. I like to write, always have. In elementary school I got in trouble when the teacher asked me a question I didn’t hear, because I was too busy writing about science stuff.
Conversation Marketing - http://www.conversationmarketing.com/
Is Everything You Know About SEO Wrong? » aimClear Search …
By Matt Peterson
aimClear Blog, (C) 2009, is a publication of aimClear, a search engine optimization (SEO) Internet marketing focused advertising agency in Duluth and Minneapolis, Minnesota. We offer website promotion, organic optimization, social media …
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How To Boost Your Keyword Density On Your Web Site To Gain Top …
Click Here For The Absolute Truth To Internet Marketing & The Secrets To Online Wealth. If you were to use this type of linking in Example #1. The Search Engines would pick all the “Click Here” hyper links and would think that the words …
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Original Comment: Inbound Marketing Summit Wrap-up #IMS09
By noreply@blogger.com (John Johansen)
I like being clear about that because it’s something I’m passionate about. The application of Internet tools to marketing is the current focus of my career. My blog explores the evolution of marketing as discovery becomes more …
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SEO INSIDER TIPS: 4 Essential Tasks You Need To Perform To Build your List
Internet marketing has developed quite the following over the past few years. As more online businesses are started, the need to develop a new set of competency skills for marketing based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.
The demand for online marketing tips and strategies have drastically grown and a new form of business has emerged, internet marketing strategies. There are plenty of companies out there who are eager to assist you build a list for a fee. however, many of the tasks that can spread the word about your sites existence in a more cost free way can be done by you. One of the strategies is Opt-in email marketing, also known as permission marketing.
Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, via e-mail. The more opt-in marketing mail is sent, the more chances there is to obtain sales. In order to do this, you must develop an opt-in list. Once you have an opt-in list, this will signify your targeted customers. These are hot leads since they already have shown interest in what you have to offer by filling in your opt-in form.
Too many people believe that building a good opt-in list takes a lot of time and effort to build. This is not the case. It does take a little patience and strategies but in creating this list, you open your site and your business to a whole new target market. Take the effort to push your business to the next level, and your opt-in list will do wonders for your business success.
There are many articles and discussion online to read about list building. Unfortunately, everyone has their own way of doing things and it can be confusing for the end user. No matter who you choose to follow, there are some basic tasks to do to build your list. Here are four of them.
1) Insert a good web form on your site. This needs to be in the top right corner or as close to it as possible. This will be one of the first things your visitors see and will prompt them to subscribe. The web form also needs to be above the bottom of the screen, called the fold, while looking at your home page.
A good web form is not hard to develop. In making the form on your autoresponder service provider, write a short statement at the top of the form such as “Free Business Journal Subscription”. Your autoresponder form builder will allow you to make whatever entries you want. However, usually first name and email address will suffice. Anymore and visitors will be hesitant to sign up.
2) You need to design your homepage to be as impressive and professional as possible. You need to have well written articles and other resources on your site. The information you present must capture your website visitor’s attention and want them to come back. Make your site useful and easy to navigate. Invest in good website programming for your site, make your graphics stick out, but don’t over do it.
3) Make sure you offer good services and products on your site. A return customer is more likely to bring in more business. Word of mouth and recommendations alone can rake in more business than an expensive advertisement and means more to others. As your site visitor numbers grow so shall your list. With more members on the list, the more people will get to know about what you have new to offer.
4) Keep your list clean and private. Never lose the trust of your customers. If you provide email addresses to others and your list gets spammed, many of them will more than likely unsubscribe from your list. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.
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Free Stuff For Internet Marketers
May 20, 2009 by admin
Filed under Internet Marketing, SEO, Tools
The Authority Black Book
Downloaded over 40,000 times and ranked the #1 eBook of 2007 by Mashable.com. The Authority Black Book is responsible for more Web 2.0 and social marketing traffic than any paid resource on the web. This is the book that put Web 2.0 and Social Marketing on the map.
FeedBurner Subscribers
FeedBurner Subscribers Firefox Add-On is a handy add-on for monitoring your RSS readers and hits to your RSS feed. Bloggers will find this add-on extremely valuable because you can track feed readers right from your browser. Free registration required for install.
Bending The Web
Bending the Web is a joint project between Jack Humphrey and Howie Schwartz. They are the two most published and accomplished social marketing experts on the web today. Bending the Web picks up where Authority Black Book left off and shows you practical application of the vast resources available from the Black Book.
Velocity Feeds
Velocity Feeds is a Wordpress plugin for creating custom RSS feeds. Instructions are included within the plugin, but Velocity Feeds will create custom RSS feeds based on keywords your visitors want to use.
Toggle Wordpress Editor
Editor Toggle - This handy plugin adds a checkbox above your Writing window to Toggle the Visual Editor in Wordpress. Why? Because you have to disable the Visual Editor every time you want to put video code or Javascript in your posts. This makes it one-step instead of three or four steps.
