Russell Brunson’s Partnership Workshop & Micro-Continuity

Hey there folks.

Last week I had the privilege of attending Russell Brunson’s Partner’s Workshop at his headquarters for DotComSecrets in Boise, Idaho.  Never in my life did I think I would go to Boise, Idaho, but there I was and what beautiful surroundings.

While there, we had a great 4-hour presentation by Russell, a 29-year old Internet marketing mogul, on his upcoming micro-continuity program. If you are not familiar with Russell, he started his Internet business while in college and developed it into a $20 million per year business. He is one of the Top Dogs in the business. He’s now training as a wrestler for the 2012 Olympics in London.

Russell’s micro-continuity program starts with a Free plus shipping and handling product a customer opts in to receive. Once signing up, the customer is then offered a series of usually 2 or 3 One Time Offers (OTO).

The first OTO is a program you develop for a set number of days, weeks or months. This might be a program on setting up an autoresponder. Once signed up, the customer will receive an autorepsonder email from you ever day, week or month on setting up and using an autorepsonder.

Other OTOs might be on a CD or DVD version of the program then a coaching program. Each of the 3 OTO have downsells of automatic digital versions. That is, if the customer does not wish to purchase the autorepsonder series at $97 they will be set to a page where the digital automatic download is available for $47.

Micro-continuity programs are designed to be “set it and forget it” types of sales funnels. Unless one of the OTOs is something you personally have to perform like coaching, once you design and set this up, you will no longer have to work on it. That is, other than market it.

So, check the micro-continuity program out on the DotComSecrets.com website.

The Internet marketing Professor loves it so much, I am going to start developing a micro-continuity program for all of my products.