Product Creation - Step By Step Guide To Developing Your Ebook Content and Build Your Online Business

As an Internet marketer developing, writing and selling niche content in books is one of the best strategies to use in your sales for. However, knowing how to properly develop and e-book is very important in order to provide valuable content to your target niche audience, subscribers and customers.

I am going to assume that you are going to create a 10 chapter ebook, which is the average for what you want to develop.  Now, if you are choosing to write something short (as I recommend you do, something in the neighborhood of 40-60 pages), then you will put about 5-6 sections in each chapter.  If your book is longer, you could add a few chapters or you can go to about 10 sections or more per chapter (that will get clearer in a few moments).

Obviously the first step is deciding what you are going to write about.  Remember, when you are writing online, the most important thing is that you are writing to give information.  People online want to learn how to do something, how to make something better, how to solve a problem.  So think of a problem in your niche which you can solve.

For the purpose of this article, I am going to create a sample niche - painting your house.

So, if my niche is painting your house, what are some ideas for problems I can solve?

How about these:

1.  How to paint your house

2.  How to paint the outside of your house

3.  Easy way to paint your house

Now, if this is the problem I am going to solve, then every chapter, every section in this ebook should support that problem and the solving of it.  If anything I write about, for example, painting furniture, does not support my primary topic, it should be left out of my ebook.

The next step is to come up with 10 supporting ideas or steps to solving the problem you have chosen.

Here is a sample set of chapters in a painting your house manual:

Step one:  Fundamentals of painting your house

Step two:  Choosing the right paint for your house

Step three:  Choosing the right paint brushes and other tools for each section of your house

Step 4:  Preparing your house for painting (moving furniture, removing old paint, etc.)

Step 5:  How to paint the large areas

Step 6:  How to paint trim, etc.

Step 7:  How to fix mistakes (overlapped paint colors, paint on windows, etc.)

Step 8:  How to make your painting job last longer

Step 9:  Other tips and techniques for painting your house

Since I am not a painter, I must have missed something - there are only 9 steps in this hypothetical house painting book.

Now, assuming I am going to write a short book (40-60 pages), I can target 5 pages per step and I will have about 45 pages. Some chapters will be a little longer, so that will probably put me at about 55 pages, and once I add the title, etc., I will be easily at 60 pages, which is a bargain at $10 - a good deal at $47 online, especially since when I write this I am going to focus only on the information needed to learn this subject - I do not believe in adding filler to your ebooks just to make them longer.

The next step, of course, is to write the section topics.  To do this, take each one of your chapter topics and come up with at least 5 steps that will make that topic clear to your reader.

As an example, I will create the section topics for Step 4: Preparing your house for painting:

1.  Moving furniture

2.  Preparing the ground

3.  Preparing the surfaces to paint

4. Taping off windows, etc.

5.  Getting organized

Go through this process with each of the 10 chapter topics you have.

Notice that I have not mentioned beginning to write any of the sections or chapters yet - and this is because you do not want to start doing this until you have every topic about which you will write, chosen and in a list, just like the ones I have created here.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars.

Product Creation - Step By Step Guide To Understanding the Ebook Market and Build Your Online Business

As an Internet marketer more than likely one of the things you think about often is product creation. One of the many product offerings marketers start with online are niche market e-book’s which are relatively easy to develop and sell it you will understand the e-book market and your target niche audience.

It is important to understand how different the ebook market is from the offline, printed version market.  People who buy ebooks online are looking for information alone.  Now, someone offline may be looking for information too, but they are also looking for something that looks pretty, that they can put it on their shelf; they are also the touch-and-feel types, they have to be able to see it before they buy it.

Remember the first time you downloaded your first ebook?  You probably were not sure what you were going to get, now you are much more comfortable, you know you are buying information, and frankly, you probably don’t care what it looks like, you just want it to give you information that works.

Now, reading an ebook is different than reading an offline book.  The reason for this is that if you read your pdfs online, as I do, rather than printing them out, it is not as easy to flip from page to page, or highlight, or underline important things like you can a physical book.  Therefore, it is important that you write the ebook in small, well-named sections.  Each time you change a topic, a new section needs to be created, and it needs to show up in the table of contents in the beginning of the ebook, so people can easily go to the section they want.

Formatting Your Ebook

Assuming that you are using a relatively new version of Microsoft Word, the first thing you want to do is to go into the formatting tab at the top, or in the toolbar across the top, and notice that you should have at least 3 different heading fonts that you can use.  These are probably preprogrammed for you, but if you click on the heading font you want, and then click on the features that you want, the heading font for this document will change to that heading. So heading 1 might be Arial Bold 20, heading 2 might be Arial Bold 16, and heading 3 might be Arial Bold 12.  You might use Times New Roman or Arial to type the actual ebook.

As you go through the ebook and create the Title, Chapters, and Sections, be sure and use an appropriate and consistent header for each of them, so that when you go to create a table of contents when you have finished the ebook, Word will do it for you.  For example, you could use heading 1 for your title, table of contents, and chapter headings.  You could use heading 2 for all the sections in each chapter.  You could use heading 3 for any sub-sections you might need.  The key here is that you are consistent, so that you will get a consistent table of contents.

By using the above e-book marketing and development strategies you will be able to develop your product creation techniques and provide better quality products and services to Your niche target audience.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars.

Link Popularity - 3 Top Ebook Strategies For Developing Sales, Links and To Build Your Online Business

If you are Internet marketer who uses article writing is one of your primary marketing techniques, to provide valuable content and develop link popularity, more than likely by now you should be writing several articles a day, as this is the backbone of your traffic effort.  You should be submitting these to the top online article directories, and at least one article per month should be submitted to a full list of high page rank article directories.  This can be done by hand or by using one of the reputable online services that will submit one article to the top article directories for about six dollars.

You should also have submitted your website address to the full list of web directories in order to raise your link popularity; it takes some time for all the web directories to update you, so the sooner you get that done, the better.

You should also be placing your website address on your articles in the form of keyword anchor text which when clicked on will bring someone to your squeeze page. You should also have a few emails in your autoresponder, and perhaps a free giveaway ebook you have created.

Three top e-book pricing and development strategies for developing sales, link popularity and to build your online business are:

1.  As an upsell to your free giveaway e-book you can offer a full-size ebook that you can put at the beginning of your sales funnel and sell for between $10 and $47.

2.  For the first upsell e-book if you are just starting out, I recommend $10 - this allows your customers to get to know you via a low-priced product then increase the price on your second product.

3.  The first ebook you write will be the hardest one to write.  It will take longer to think of topics for your chapters, it will take you longer to write each section and chapter, and it will take longer to edit and proofread.

You will have more difficulty getting each section to ‘line up’ and flow together with each other.  Take my word for this, the second one will be exponentially easier than the first one; that is another great reason to write something short, perhaps 40-60 pages, and offer it at a low price point.  You will have your first one out of the way!  Then you can start on something bigger and it will feel a whole lot easier!

Using the above top three e-book strategies to develop your sales, link popularity and to build your online business will help you grow your Internet marketing efforts in a rapid manner.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars.

Affiliate Marketing - How To Contact And Use Affiliate Managers To Build Your Online Business

As it and Internet marketer if you use affiliate marketing is one of your sales funnel strategies there are some specific techniques you can use to become more profitable and build your online business.

One technique is to e-mail and affiliate manager asking them for any sample copy of their product you are thinking of marketing to your list. You must pay close attention to how you word your e-mail to not come across as demanding.

When I send an email out like that, I generally get about a 50% response rate on delivered emails. When I first started doing this, I received a lot of undeliverable e-mails if I was using webmaster@yourdomain.com - sometimes as much as a third.  Generally, if I send out 20 emails, I will get about 6-7 evaluation copies - and only about half if fewer of those are worth promoting.

What about the people who do not respond to you?

Let me ask you this, do you really want to promote a product for someone who will not even return your email, let alone let you see the product first?  There are plenty of products out there to promote; you have lots of room to be selective.

If you were thinking of using affiliate products to sell to your list check out the following top three affiliate product websites to find specific products in your niche.

I have assembled a list of affiliate program managers or resources:

1.  Linkshare.com

2.  Clickbank.com

3.  CommissionJunction.com

These sites require the Affiliate Programs and Managers to supply e-mail copy, banners and other advertisement methods for affiliates to use. Usually there are contact e-mail addresses and sometimes phone numbers for the affiliate managers who you can also contact and possibly request a review copy before you make a decision.

Once you have chosen the product you want to promote, follow the instructions for the affiliate program (the most important is learning how to get or create your affiliate link so you get credit for the sale) and either use the affiliate programs’ recommended email, or write one yourself.  I find that emails I write personally convert better than the emails from the program; remember that your list members trust YOU, they have bonded with YOUR style - and they react to it, trusting your own copy over prewritten email copy, at a subconscious level.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars.

Affiliate Marketing - Step By Step Instructions For Building Affiliate Product Partnerships To Build Your Online Business

As an Internet marketer you have many choices to make up for what you sell online and how to sell it. You can either develop your own products or those of others.

If you do not have any of your own products right now, you should probably go with affiliate products.

If there are MRR products available in your niche, you can certainly begin to sell those, although because you will have to set up your own sales pages, there is still more involved than in setting up affiliate links.

Once you have the affiliate links set up, and/or you have put some MMR products into your email campaign, you can begin creating your own products similar to the affiliate products you have been selling or creating some of your own products from scratch.

One technique you can use to sell your products is through your email campaigns.

Now the key with affiliate products is to choose products that are closely related to the subject matter of your web site, and also are great products.

It is extremely important that the quality of the product that you are recommending is high, because if you recommend something that does not live up to its sales page, your opt in email list will lose faith in YOU.  You see, they are buying you when they buy the affiliate product - they trust you - and so they buy.  If they like the product, they will continue to buy from you.  If they do not, they will probably unsubscribe from your list - that is the bottom line - you will lose them.

There are two ways to determine if the product actually lives up to the sales page.

One way is to go ahead and buy the product - and test out the return policy - will they really return it if you ask for a refund?  If they will not refund you, they probably will not refund your subscribers if they are not happy with it - and your subscribers will remember that you recommended that product.

The other way that I have found is extremely effective is sending the webmaster of the web page that recommends the product and e-mail telling him or her that you frequently market affiliate products to your list that you feel will benefit them and meet their needs

Tell them you are very selective when it comes to choosing products to recommend, as your reputation depends on that selectivity - the bottom line is that your list trusts you and you do not want to lose that trust.

Continue by letting them know your standard practice is to evaluate the product personally before  promote it to your list; on that note ask them for an evaluation copy of their product (name it here).

Let them know that if you choose to promote it, you will promote it at least twice to my list, and perhaps more if the response is good. Ask them to send you a copy of their most effective email copy. If you evaluate it and choose not to promote it, tell them you will let them know that, and why, and will delete it from your computer.

Internet marketers today are in the game to make money. If a marketer is in a niche with a lot of competition they will go ahead and provide you with almost anything that you ask for in order to market their products for them. By using the above affiliate marketing strategies you will be sure that you stay in good relations with your list and also for relationships with possible future joint ventured partners.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars.

Link Popularity - Using Email Campaigns To Develop Links and Grow Your Online Business

As an Internet marketer probably what takes up most of your time each day is continually doing the same marketing techniques which you have found work best for you to develop link popularity and traffic generation. However, one more thing becomes critically important, and that is improving what you are already doing.

For example, if you have one squeeze page that gets a 25% conversion rate and another that gets a 50% conversion rate, then you need to drop the one that has a 25% conversion, send the bulk of your traffic to the one with a 50% conversion, and create another one to test with.  You can also individually test items in your squeeze pages (or web pages, sales copy, etc.), line by line, to see what you can change that will increase your conversion rate or profits.

Split testing is not my area of expertise.  And I will generally not continue to fine tune something once it is quite profitable.  For example, if a squeeze page has a conversion rate of 50% or more, I will generally stop tweaking it. The return on my time by creating additional traffic is much higher than the return on my time by tweaking that squeeze page to get it to a 52% conversion rate.  However, if a squeeze page converts at only 25%, then it is well worth my time to make changes to get that squeeze page up to a 50% conversion rate.

Whether it is split testing your squeeze pages or writing articles, using PPC advertisement or social networking one of the main issues you must keep in mind is to continually develop your link popularity with the top search engines. Without doing this your target niche audience will have a tough time finding you while searching using your keywords. You must continually change your marketing methods in order to use what is most effective for you to climb the search engine ranks to land on the first page of Google for your primary keywords.

More than likely you are using e-mail marketing as one of your relationship building techniques with your subscribers and customers. What else can you do with your e-mail campaign letters?

There are a few main ways that you can monetize your email campaign.  Of course, they are all going to involve sending your subscribers emails that direct them to click through to another web page or sales page.

However, you may choose to sell someone else’s product as an affiliate, and generally receive commissions of between 30% and 70% or you can choose to create your own products from scratch.  In all of these cases, you are going to be sending your subscribers emails which direct them to click a link to go to a sales page, either for the affiliate product or your own product.

So how do you decide which to use?

First of all, whatever decision you make now does not have to be the final decision.  When I first started Internet  marketing, I did not have any of my own products, so everything I sold was an affiliate product.  As I created my own products, I simply added them into my system, and started dropping some of my affiliate links from my promotions.

Whatever type of products or services you are selling online, using your e-mail campaigns to provide content to your subscribers and customers is your primary mission. By continually giving them valuable content in your e-mails, your products and on your website you will develop link popularity with the top search engines and your customers buy them linking to you which will eventually provide you with a higher page ranking.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars.

Link Popularity - Writing Articles To Generate Traffic, Links and Grow Your Online Business

As an Internet marketer article writing is one of the top list building generation  and link popularity techniques that you can use because it is providing your target niche audience with valuable keyword rich content. By using techniques like this to attract visitors to your websites you will begin to not only develop opt ins for your list building measures but also be able to work on relationship building with them so they will buy your products.

If you have been writing articles as he traffic generation techniques, at this point possibly you are writing several articles a day, and not only have a fresh stream of traffic to your web site from the articles you are writing, but you should also have a squeeze page set up for email list opt ins, and you should have created an email campaign.

Like anything with Internet  marketing, you must continue to market your business on a daily basis. This is the same for article writing where you must submit at the least 10 articles per day and do all of the other marketing techniques along with them to give them the greatest exposure in order to build your last as much as possible. I submit on average 20 articles per day to the top online article directories. After two weeks of doing this I was attracting about 10 opt ins to my list each day. After one month that was up to 20 per day, and after two months I was up to 30 opt ins per day.

At this point, if you have followed the minimum article submission suggestions I have noted above you have built the foundation for everything else you will do with your marketing. Your link popularity with the top search engines and your niche target audience will have developed also.

One thing that is important is that the process of writing articles must continue.  Your traffic will die off if you are not continually writing new articles and submitting them to the article directories, especially the top article directories with a page rank of at least five.

However, everything else that you have created, once it is created, continues to work, which is of course what leverages your time in Internet  marketing and allows you to earn greater sums of income from the same amount of time.  For example, once you have created a squeeze page, it continues to collect subscribers without being recreated continually.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars.

Link Popularity - How To Gain Web Site Links Through Article Marketing

One of my top Internet marketing methods to gain link popularity through inbound links and subscribers through opt ins is article writing. Most of the top article directories will allow you to insert one or two self-serving links to websites or sales pages within your article content. One thing you need to make sure is that they are direct links to those pages and not redirect links. If the article directories learn that you are using redirect links or the link is not working then they will take your article off of the published directory and notify you. Because one of the primary reasons for writing the article is to develop links you want to make sure that the website address you are using is correct and operating.

Many people starting out with writing articles and submitting them to the top article directories often wonder whether there is a specific format they should write and submit their articles in.

When first starting with your article writing you should just write content because everything else can be reformatted and edited even after the article is published.

Most of the top article directories will be looking for articles of 250-350 words in length. If you have already written articles of 500 plus, that is fine, sometimes you can cut them into two articles - but the most important part, the part that takes the most time, is actually writing - so focus most on that now.

Article marketing is one of the most productive methods of search engine optimization, traffic generation and developing link popularity, but only about 100+ people, worldwide, are actually using it to its fullest extent.  The reason: it is hard to continually produce the content.

The nice thing is, because of it, there is so little real competition, once you start the article marketing process.  Using a software program like Dragon Naturally Speaking, which is a speech recognition program, you can knock out three articles in the same amount of time that would take you to type in one. The average person can only type 40 words per minute but can speak 120 words per minute. So you can see the great benefit in using a program like this. This is how I am able to knock down 20 highly keyword optimized articles per day.

When starting out with article writing for marketing purposes you cannot allow yourself to get discouraged when opt ins are not coming in at a rapid pace. The one thing that you need to do though is used all of the marketing methods you can possibly use in order to develop a greater amount of inbound links and creating a higher amount of link  popularity.

After two weeks of writing and submitting 15 articles per day more than likely you will see that you are receiving about 10 new opt in subscribers per day. As long as you keep with this momentum submitting approximately 100 articles per month in a short two or three months period more than likely you will be up to 20 to 30 subscribers per day. This is a pretty good amount because that will give you between 600 and 900 new subscribers per month.

The trick is to make sure that you are providing valuable keyword optimized content in your articles so your readers will see great value in your material, opt in to the free offer you are giving on your article and hopefully link to your article from their website which will give you a greater amount of inbound links and increase your link popularity within the top search engines.

If  you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars

Link Popularity - How To Gain Inbound Links Through Repurposing Your Articles

One method many online marketers use to develop web popularity and gain inbound links to their website and squeeze pages is through article marketing. The main thing to take advantage of is on each of the articles place one or two self-serving links to your squeeze page and website.

The links that you will have upon the articles should be one that goes to an opt in page or as commonly referred to as a squeeze page. A squeeze page is a single standalone webpage that has one primary purpose — collect the name and e-mail address of a subscriber. Why will they give you their information? You need to be providing some form of valuable content to them in the form of a specific informational product like an e-book, special report or software package which is an irresistible offer in the eyes of a subscriber.

If you have a website, you will want to add your opt in box on every single webpage and make sure that it is above the fold. What is the “fold”, is the bottom portion of the computer screen when the top of the webpage is at the top of the screen. This is like the fold in a magazine or newspaper which is the middle. So as long as your opt in box is above the fold, your website visitors will see it without scrolling down and you will stand a better chance of having them enter their information because they will see your Web form. As long as you are providing valuable information to them in exchange for their personal information you stand a great chance of your subscribers linking to your site which will provide you more link popularity through greater amounts of inbound links.

One practice you can easily implement is by using all of the articles you are submitting to the top article directories and also use them as website content. Users want to change the article a little better or enough that the top search engines will not look at it as duplicate content. If they do see it is this they will not index the webpage and you will not receive any link popularity or inbound links. You also want to make sure that you change the title of the article which you are posting to the webpage but still optimize it by incorporating your primary keywords to the front of the title.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars

Link Popularity - How To Gain Inbound Links Through Multiple Web Pages

When you are first starting out with Internet marketing or designing your first webpage or website you may think of using some type of good software or tools, but still keep in mind you want to have every page of the site interlinked in order to develop a higher link popularity through greater inbound links. There are several things you need to keep in mind when developing a website or squeeze page.

The pages do not need to match your current site, but if they do, that is better. Even though I just said they really do not have to match one good thing to keep in mind is that if you are trying to maintain your brand across everything you are selling whether it be a product or service you will want to incorporate the same type of images and colors on all of your websites and pages.

If you are using a web designer to create your pages for you consider having a template made for the pages on your current site that the designer can use it and only have to possibly change the colors.  If you do, it will make it pretty easy for them to just duplicate the pages and put article content on them.

If not, since all the additional squeeze pages you are developing will likely be for different products which possibly have different colors on the covers and packaging, then as long as all the web pages have the same format, then it will still look professional, even if it is different than the rest of the site if there are multiple pages.  You should be able to get your designer to match the colors between your sites if you choose to maintain brand awareness across all sites.

When developing all of these pages whether they are all on a single website or it is an individual web page you need to make sure that you have links between all of them. Unless it is an individual squeeze page what the links will do is give you greater link popularity which will eventually raise your page ranking within the top search engines allowing that page to come up higher in search results for your particular keywords.

Keep in mind that no matter what other methods you are using for online marketing such as article writing, social bookmarking, pay per click advertisement or social networking sites your main objective is to gain links coming into your site so prospective subscribers and customers will more easily be able to find you during search results.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars

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