Social Media Tips: Twitter and LinkedIn as Marketing Tools

1. Marketing with Twitter

Use Twitter to find leads in a target market well before your competitors do. For example, if you are a wedding planner in San Diego, you could be alerted every single time a Twitter user within 25 miles from your office mentions their fiancé, thus you know they are going to be getting married at some point in the near future. You can then send a direct message to them offering your services. There are so many possibilities underlying Twitter, but this is a pretty simple example.

2. Facebook Pay Per Click Ads

Use Facebook pay per click ads in a similar way to LinkedIn pay per click ads: to get  your websites in front of very niche markets. However, Facebook advertising is only good for very specific niches, as there are so many irrelevant ads on Facebook that it is hard to break through the crowd of ads without targeting a very specific niche.

3. LinkedIn Discussion Section

Use LinkedIn to get guest bloggers, people for interviews, radio show quests, and for expert “comments” for articles. Simply post a question and wait for the answers to come pouring in. At the end you can vote for the best answer you were given. This allows the person who submitted the comment to receive a special designation from LinkedIn.

Use these tips for marketing purposes of your business-to promote products, services, radio shows, guest/topics/show times, events/appearances and monthly product specials. Social media sites will also help to reduce research time, get exposure for other’s products/services (and they will reciprocate to you as well!).

These are only a few tips, strategies, and techniques to add to your social media strategic plan. Remember to plan your work and work your plan for online marketing success.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?

Do you want to learn how to build a big online subscriber list fast? Click Here

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Social Media Tips: Keys to Developing a Social Media Strategic Plan

Social networking as a marketing tools are some of the strongest tools emerging for 21st century relationship-based business and marketing that are currently available. From web sites to email to eZines and now social media, the trends point to automated relationships and social networking’s power to do that.

If you are a savvy Internet marketer or business owner entering the online marketing waters you need to be actively using Twitter and Facebook in your marketing augmenting your blog, email and web sites.

The first step any business owner should take prior to using social media tools, is to develop a distinct social media strategy plan that outlines which sites and tools you will use and for what purpose

Following are some steps to add to your social media plan of attack:

1. Marketing With LinkedIn

LinkedIn’s pay per click ad service will enable you to show your website to people within a very specific niche.  For example, if you have a product that is meant only for lawyers that practice family law and are based in the San Diego area, then you can tell LinkedIn to only show your ad to users that fit this niche. The result is that your exact target customers are seeing the ad and visiting your website. It makes really focused marketing possible really easily.

2. LinkedIn “Answers” Section

You are able to go through LinkedIn question/answer forum and answer questions that are relevant to your business. For example, someone might post a question asking how internet marketing could be a part of their law firm that specializes in family law. You can answer that question and show this person various examples of tactics they could use to market their firm online.

These strategies are great for marketing purposes to promote your products, services, websites, guest/topics/show times, events/appearances and product launches. These sites will also help cut down on research time, assist in obtaining an online presence, and marketing joint venture partner or affiliate products.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?

Do you want to learn how to build a big online subscriber list fast? Click Here

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Social Media Tips: Financial Services Firms Use Twitter to Directly Interact with Customers

Since the growth of social media sites online, financial services firms have started using Twitter as means to:

·    Comment on valuable news stories
·    Bring greater attention to press releases or websites
·    Advertise key products, services and rates
·    Respond to customers who comment about their firm

Customer service is probably the most intriguing, since it represents a new method for companies to communicate with customers.

Financial companies use Twitter as a strategy for answering consumer questions and address anycomplaints - even setting up calls with customer service to ensure the user’s issue is handled well. It is inspiring to see organizations find an important use for social media sites as it is expected that other firms will follow suit.
In addition to directly responding to follower questions, companies have been able to use their Twitter profile to highlight information regarding mergers and acquisitions.
Financial firms who are afraid to step into the social media waters approach it almost as an experiment.  They load up their LinkedIn profile and communicate to their network often and  also experimented with Twitter. however, they use social media platforms more as a personal tool than business promotion.
Many consultants find that on LinkedIn if they stay connected they will usually get a good response.  If they post a note that they receive from a new customer, at times, they will receive a lot of “congrats” from the database and a few inquiries. “Who is the customer?”  “What kind of work are you doing for them?” etc.  LinkedIn can be one of the most powerful social media tools if used properly. Where else could you have 350 direct connections and 100 times that on a second level? Altogether, there could be nearly three million two levels away.  Mind boggling.

As for Twitter, some companies find great use in it for attracting clients and updating current customers on current events. Others try it for a couple of months just to see if they could find some value.  Eventually, they cancel as they consider non-relevant tweets as spam. Although, most who fall into this category will also be those who still cannot figure out the relevant use of Twitter a business tool.  But, they will also ask “WC?”  Who cares??  They come back with the typical statement that those come back with who do not understand Twitters true value and how to use it properly.

Many in this camp feel Facebook is the place to be. While they feel LinkedIn has too much structure and Twitter has none, Facebook, they feel is the middle ground that will appeal to business people.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?

Do you want to learn how to build a big online subscriber list fast? Click Here

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Social Media Sites for Online Business Success

Your current set of Facebook friends may not be your target market.  If you take a personal Facebook account and transition it into a marketing tool for your business, you will experience a transition period as you move to add people that may be interested in your business and may lose some friend links due to them not being interested in hearing about your business.

Here are some experience you may encounter when transitioning your social media efforts:

1. Twitter - Gaining some traffic generated from links posted.  Some traffic from links on your Twitter home page from people checking you out.  Primarily, Twitter should be a tool to locate potential customers, provide relevant information, and build relationships. Use Twitter also to links to articles, tools, and possible interview candidates.

2. Myspace - Use it to post your blog post links to automatically. So far, this is not a power house for business use as the demographics do not fit most business models. If you are targeting the 16-25 year old market, the Myspace is prime virtual real estate for you.

3. Linkedin- Use both status updates to notify people of new blogs posts and Linkedin Answers to generate material for blog postings. Since LinkedIn is primarily a business networking site, it is perfectly geared to marketing a business.

All of these sites are needed for a well-rounded marketing campaign and social media plan and can be leveraged by adding software tools that update all of them at the same time to reduce the time involved.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?

Do you want to learn how to build a big online subscriber list fast? Click Here

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Top Social Media Sites

Using Facebook and Social Media Planning for Online Business Success

New social networking sites seem to be sprouting up almost on a daily basis. It is difficult to even keep up with which are the appropriate ones for your own business interest. Although, what some companies are doing today, if they are unable to locate a networking site directed towards their niche or any that service their specific niche, they are creating their own network sites.

In January 2009, one company launched a social network to help moms return to work and for working moms trying to do it all. The company was a privately-funded, women-owned start-up with no advertising or PR budget at hand. Given the partners both came from advertising backgrounds, they understood the importance in harnessing the power of tools such as Twitter and Facebook to aid us in building their brand and gaining awareness of their new venture.

To begin, prior to launch, they set up a Facebook page as a means to begin to get the word out using a teaser campaign on our Fan Page – COMING SOON! … LAUNCHING JANUARY 15^th! In so doing, they were able to gain hundreds of members for their new venture before even launching our company. They regularly updated their fans as to the progress of their site, and what the members could expect. This was a huge success given that they were able to convert those fans to members of their community within the first days of their network site opening.

Secondly, upon launch, they created a twitter page using their company name. After researching, they followed all the major players in their niche, media and job/career-related firms with hopes of them following back. Many of them did. However, not more than a month or two after, it was clearly recognized that without having the benefit of their keyword in their Twitter name, they were not being found.

After two months of tweets, they elected to change directions and start using their keyword along with their company name in their Twitter ID, which quickly took hold. After two months, they had 2500 followers. And this being in a highly niche-oriented business.

The best part is that they were able to convert most of their Twitter followers into paid members of their monthly membership site.

Following this social media plan, in just 5 months, they were a global social network seeing 70,000 views/month, 6+ minutes/view, 40% unique visitors and close to 2700 members.

Without the benefit of Facebook, they would still be in their cocoon.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?

Do you want to learn how to build a big online subscriber list fast? Click Here

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Social Media Use Skyrockets with Businesses as a Guerilla Marketing Technique

In a recent survey by Sage North America and AMI-Partners on social media use among small businesses show that small businesses are increasingly using social networking to drive promotion, cost savings and better business results in an economic environment that is pressing these companies to stay more competitive than ever:

The use of social networking tools among respondents in the study has gone up 33 percent from 2008 to 2009. More than half (51%) of respondents say they have acquired new customers and retained existing customers by utilizing digital social media. Fifty-seven percent found that tough economic conditions were very or extremely important in their decision to use electronic social media as part of their business strategy.

Nonprofit as well as for profit organization have been using Twitter and Facebook very intentionally to build up or  increase awareness of events, products , and general online presence.

One simple strategy is using Twitter to tweet pertinent lists linked to an information page. These types of tweets are often retweeted. They also given a lot of conversations on Facebook and other social media pages you may have a presence on.

Many companies also reported setting up networks on ning as a place where influential people who Twitter about specific issues can gather and exchange information and help, as well as be a place journalists or companies that want products reviewed, books, etc. can come and quickly find people will to do reviews and Twitter/blog about them.

Find it tough to get all of the information out on Twitter? Respondents in the above study mentioned using tools such as hootesuite to schedule tweets. You can build up a quantity of messages, then schedule them to be posted as often as you like.

Lastly, to keep followers informed and connected, tweet a lot of articles of interest, news, etc. so people feel like they are getting quality information.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?

Do you want to learn how to build a big online subscriber list fast? Click Here

 

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Social Media Tips and Strategies for Writers and Small Businesses

Writers today are finding that social media networking sites are a fantastic method to gain a following for their writing projects. Using blogs, Facebook, Myspace and LinkedIn for marketing purposes may find you  great results.

Here are some very effective tips, strategies and reasons for using social media networking:

1. If your marketing is directed towards teens, use blogs, Facebook, and Twitter to target your market as most teens today are pretty much on these sites every day. This is the best way to reach out to them and get your name known. You can adjust this technique no matter what your personal niche is.

2. Publicize seminars & webinars that you lead.

3. Distribute articles that I’m writing or researching.

4. Hiring staff & interns

5. Raising our Google Ranking

6. Market webcasts via LinkedIn.

7. Provide free seminars to networking groups, non-profits and business owners on using LinkedIn to grow their businesses. What better place to then well your books and services.

8. I incorporate topical news headlines and other ideas into creating taglines that I then use in Twitter posts, which are automatically posted as status updates on my Facebook page.

9. One word of warning to those marketing on Facebook: don’t overdo it.  Many people on Facebook get offended when they see too many “sales pitches” - so use those sparingly, and intersperse them with lots of other posts that help show that you’re human and not just some unstoppable marketing machine (or worse - a Spam machine).

People have seen as much as an 800% increase week-to-week for people following or visiting their Website coming from Facebook and Twitter, by following these strategies. Sales of their books, professional services, and speaking engagements have increased as well.

Authors are pursuing the online media as their main avenue for marketing, because it’s free and effective.

You will be surprised and amazed at how well some people in your network use LinkedIn and other social media networking sites to market their businesses & affinity groups.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?

Do you want to learn how to build a big online subscriber list fast? Click Here

 

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The Internet Marketing Professor Releases New Social Networking Research White Paper

January 19, 2010 — COLUMBIA, SC - David Hale, PhD, CEO and Chief Researcher for DHI-Communications and The Internet Marketing Professor (www.drdavehaleonline.com), announced today the release of a new insider white paper entitled, Social Networking for Greater Exposure, which is based upon recent research conducted through a collaborative effort between DHI-Communications and The Internet Marketing Professor.

In Social Networking for Greater Exposure, Dr. Hale provides and in-depth look at how businesses today are using these sites and tools to gain a greater online presence and attract more website traffic. Of more importance is the exhaustive fully-hyperlinked list of 98 of the top social media networking sites and tools included in this report.

Social networking sites such as Facebook, MySpace, Twitter, and  LinkedIn have attracted millions of users. Many businesses have integrated these networking sites into their Web 2.0 marketing funnel. These sites are also attracting academic and industry researchers, who are intrigued by their reach.

“Social networking sites are changing the fabric of society and the Internet,” said Hale. “These portals have the potential to make business owners very wealthy if used wisely.”

In this white paper, DHI-Communications and The Internet Marketing Professor have compiled up-to-date research information on how social networking is being used by companies to forge relationships between business partners, clients, and potential customers and how it can be beneficial to today’s business world to gain greater market exposure. This university-based research guides you through this change in the marketing world.  Understand that as industry-specific as they may be, there are universal and vital lessons to be learned from this new communicating and selling.

Social networkers are able to obtain a complimentary copy of  Social Networking for Greater Exposure from the Internet marketing Professor and DHI Communications for a limited time period.

About DHI-Communications:

DHI-Communications was founded in 2008 with the goal of simplifying both online and offline organizational communication strategies through its flagship business coaching, consulting and training services and the technical and tactical expertise of university-research into one service.

About Dr. David Hale:

Dr. Dave Hale is a recognized Social Media and Internet Marketing thought leader, the author of The High-Performance Entrepreneur: 12 Essential Strategies to Supercharge Your Startup Business, Founder and CEO of DHI-Communications, a global business coaching and consulting firm specializing in assisting companies with adapting Web 2.0 strategies into their corporate marketing funnel. Dave is also a professor at several universities where he teaches organizational psychology, social media, and Internet marketing courses. He is the author of more than 50 books and technical manuals on business startup strategies and interactive media.

For more information, visit www.drdavehaleonline.com.

Contact:
Dr. David Hale, help@drdavehaleonline.com, (803)-462-4802

98 Top Social Media Sites & Tools

If you do it right and keep it up, social media sites can have an incredible impact on your business. Here are 98 social media sites that are great for business.

1. Facebook - This site is an excellent way to become engaged with your customers. Start a page and start a conversation.

2. Twitter - Convenient and efficient way to let your fans and customers know what you’re up to.

3. MySpace - This has definitely lost some popularity with the rise of Facebook and Twitter, but still offers a great platform to keep in touch with your customers.

4. LinkedIn - An extremely professional approach to social networking. This is a spectacular way to meet business contacts and to connect with new potential customers.

5. Digg - The most popular news submission site. Submit your blog posts and digg away!

6. Technorati - This is for avid blog readers and blog owners. Favorite great blogs and blog posts and track the reactions to your blog.

7. StumbleUpon - Another news submission and voting platform that can generate traffic to your web site.

8. Reddit - Vote for news pieces and submit your own.

9. YouTube - YouTube is great for video-friendly companies. No one wants to sit around and watch a guy in a suit go on and on about making money at home in monotone, but if you run an entertainment agency or a record label or something fun, there’s always that possibility your videos could go viral!

10. Care2 - For the socially conscious business man or woman. Set up your profile, donate to worthy causes, submit and vote on news pieces, sign petitions and much more.

11. Plaxo - Another very professional approach to social networking. Make new business connections and find new vendors or customers.

12. Mixx - News submission and popularity contest. Recommend what you like.

13. Sphinn - This social news site focuses on search engine marketing and web development. A must if you want to keep on top of SEO strategies.

14. Wikipedia - Create your business’ page and add to other pages. You can also join in the dicussionsin the community portal.

15. Newsvine - Seed links to articles, write your own article and discuss already seeded news items.

16. Yahoo! Answers - a crowd-sourced knowledge web site where users ask questions and answer them while earning points and gaining ranks.

17. Monster - Submit your resume to find a job or find a new employee for your business. Monster is the largest job search engine in the world.

18. FriendFeed - Aggregate the feeds from all of your social networking profiles and show your activity in one place.

19. DeviantART - for artists: showcase your art and connect with others.

20. Flickr - A photo sharing social network.

21. Last.fm - Install the software and it will track all the mp3s you listen to on your computer or mp3 player. The music you listen to will show up on your profile in real time, and Last.fm will suggest new music for you based on what you listen to, as well as introduce you to other people who have similar musical tastes.

22. Wordpress - Wordpress is a site where you can set up your own free blog and install widgets, as well as find blogs that interest you.

23. LiveJournal - Livejournal is another free blogging community.

24. Meetup.com - A social network that helps you plan offline meetings based on any common ground.

25. Nexopia - A Canadian social networking site, like a thinner version of Facebook or MySpace.

26. Ning - Create your own social network with Ning as well as join others.

27. OneClimate - a not-for-profit social networking site revolving around the issue of cimate change.

28. Passportstamp- For travelers: record your current location, your past travels and let your network know where you are headed.

29. Plurk - Plurk is a microblogging platform that operates similar to Twitter but with a more literal timeline approach.

30. Tumblr- Tumblr is a great place to start an easy, no-frills blog or to aggregate your other blogs in one place.

31. Xanga - A social network with photoblogging and free blogs.

32. Blogger - Googles free blogging platform. Less functionality than WordPress, but more search engine friendly.

33. Google Friend Connect - A way for users to connect on many different web sites.

34. Ebay - Not only can you sell anything here, but you can also create your own profile and start your own blog.

35. Hi5 - A mini version of MySpace with less spam.

36. Mediafire - Upload and share huge files and photos. Very few user limitations on this site.

37. Skyrock - Set up your profile, start a blog and showcase your original music.

38. Identi.ca - an open source version of Twitter. Almost identical but with a few more features

39. Propeller - A news submission site. Vote for news and connect with like-mined friends.

40. Friendster - Similar to Facebook, although nowhere near as popular.

41. Konnects - Social networking for newspapers and magazines.

42. Ryze - A social network for new entrepreneurs.

43. Xing - As the site says, “Global networking for professionals.”

44. Tribe - A social network where you can join “tribes” with like-minds.

45. Collegerecruiter.com - A job search networking site that connects recent grads with jobs and internships.

46. De.icio.us - A social bookmarking platform where you can store your bookmarks and make them public or private. You can also connect with other users to view their bookmarks.

47. Squidoo - Create your own “Lens” centered around your subject of choice.

48. Frappr - Socially networked maps.

49. Google Bookmarks - A place to store your bookmarks.

50. MeetTheBoss - Business excutives use this social network for video conferencing, instant messaging, sms, mail and more.

51. Talkbiznow - A social network for business.. Connect with new customers and vendors.

52. Ecademy - Another social network for professionals. Free and paid versions available.

53. Ziggs - A clean and easy-to-use professional networking service where you can find and post jobs.

54. Small Business Brief - Small business forums with extremely valuable info.

55. FreelanceSwitch - Post jobs and projects and find freelancers who will do it for you.

56. Netparty - Social networking that aims to get people out to business networking events.

67. http://www.gather.com/ - A network that revolves around groups with like-minded people.

68. Dopplr - Share your travel itineraries so you can find people in your network who will be near you and you can meet up.

69. TravBuddy - Another travel-related social network that allows you to create blogs, upload photos, and review restaurants, bars, hotels and more.

70. Crowdstorm - Crowdstorm is a social shopping site where you can decide what to buy based on aggregated product reviews from a myriad of sources.

71. Kaboodle - A shopping social network where you can find new products based on what your network is buying, store shopping lists and discuss your favorite stores and products.

72. Reesycakes - Another shopping network that helps you make decisions on what to buy.

73. Woot! - a Deal a Day network.

74. Plazes - uses your mobile phone to track where you are and share it with your network.

75. Groovr - Find out what is going on in your community and who is going.

76. Mobicue - Share the content on your cell phone with your network.

77. Zwillow - Networking for real estate.

78. Change.org - Another social network for the socially conscious. Donate to your favorite charity and find jobs in the nonprofit sector.

79. Idealist.org - Find jobs in the non-profit sector.

80. Etsy - Buy and sell handmade items and craft supplies.

81. 43Things - List your goals and find people with similar ones.

82. Esnips - Share content on the web and join a niche group of like-minded people.

83. Clipmarks - Instead of bookmarking a whole article, just save clips of text, video and photos.

84. Diigo - Bookmark and tag web pages, and add sticky notes to them

85. OSOYOU - Social networking for the fashion industry.

86. MUxtape - Social networking for bands.

87. Shelfari- A network for book lovers. Create your own book shelf and find others who share your reading tastes.

88. iVillage- A web portal for women with a lot of female-oriented content.

89. Cake Financial - Financial services social network. Share your portfolio.

90. Marketwatch Community - A financial community.

91. Wesabe - From their web site: “Real people dealing with real money issues”.

92. CafeMom - A social network for moms.

93. Fark - This is a news commenting community that has a massive amount of traffic coming to it daily.

94. Getsatisfaction - Described as “people-powered customer service”, this site is a tech support network.

95. Mister-Wong.com - Another bookmarking site that allows you to connect with other people using it and save your bookmarks both publicly and privately.

96. Theseotree.com - News submission and voting.

97. Wikihow - A wiki network with a massive database of How-To Instructions.

98. Wetpaint - Free web sites and wiki hosting service with social networking.

Related White Paper

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.

Do you want to learn more about Social Media?

If so, read about and download my brand new free industry research white paper Social Media: A Primer

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Article Writing Tips: 3 Top Strategies For Increasing Website Traffic and Sales

Are you wasting your time with writing social media-related articles and article marketing because you do not know how to properly write them? To make your marketing efforts work, you must provide valuable content and not just simple rambling. You have to make them want to learn more from you, visit your site and purchase your products.

It is vital that you are providing highly targeted and laser focused information if you want to reap the benefits.

Often, people ask me how to do it. Here is what I tell them:

1)  Start by using Google’s keyword tool and locate one hundred varied keywords related to your niche, write one article per keyword, then submit all the articles to article directories.

2)  Make sure within the article you include a hyperlink not only in the Bio block to your site, but most directories also allow at least one self-serving link in the body of the article. Have one in the body of the article that links to a free manual or additional information on the subject. preferably on your website. This will increase the number of high-level inbound links through various social media sites. In your bio resource block have a link to your website and let the reader know they can sign up for your newsletter or download a free report. In the process you are gaining their name and email address.

3)  Set up an autoresponder series for the newsletter signups asking the recipient what their toughest roadblock is in their specific business area.

4)  Use the information you collect in #3 to write future articles. This will direct the information specifically to your subscribers. You can also use this information to market relevant products and services to them.

By the way, do you want to learn more advanced techniques on how businesses use article marketing and social media?

If so, read about and download my brand new free industry research white paper Social Media: A Primer

Are you searching for the secrets to building a big online subscriber list fast using social networks? If so, I teach it here: http://drdavehaleonline.com/blog/social-network-traffic-tactics/

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