Social Media Tips: Social Media Planning to Create an Online Following

Internet Marketing Professor, Columbia, SC - Here is an outline of a successful social media strategic plan using Twitter, Facebook, and LinkedIn:

Twitter:

1. Out of all the social media tools in your arsenal, use Twitter the most to monitor and send tweets that are relevant to your industry and company.

2. Use different Twitter usernames for different purposes.  For example, one account may be for customer service and another for a specific person named for their position at the company. Share the “Buzz” about your company internally and externally with my network of followers. This will give you a more personal touch.

3. Make sure the business owner or top leadership has a Twitter presence. Have them respond to people personally as it shows how much they care about the customer following.

4. Use Twitter to respond to questions or tweets from concerned customers and potential customers.  You will definitely save relationships with this strategy in conversations that were addresses on Twitter.

LinkedIn:

1. Keep your profile updated on a daily or at least weekly basis. Update your status as to what you are working on.

2. Join groups On LinkedIn that are relevant to what you do and post to discussions.  When people reply, those conversations then transition to LinkedIn messaging. If it is a good connection that turns into e-mails and telephone calls.

3. Send connection requests to members of each group you belong. You want to tell them where you are connected and why you wish to connect with them. Example, “Hello, I’m Dave Hale, and as a trusted member of the XYZ group, I would love to add you to my professional connections.”

Facebook:

1. Use your Facebook business account to give company updates.

2. Provide a forum for customers to make suggestions.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?

Do you want to learn how to build a big online subscriber list fast? Click Here

 

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Social Media Tips for the High Performance Entrepreneur

Internet Marketing Professor, Columbia, SC - High performance entrepreneurs are regularly using Social Media (specifically Facebook and LinkedIn) to promote business and gain new business by doing so. One thing they regularly do is routinely updating their profile status. Other tactics include creating business pages and promoting products and events. A great way to gain business from LinkedIn is participating in group conversations.

Savvy entrepreneurs have all their blog posts, Ezine Articles and other social networking sites linked to a Facebook business page, Twitter and LinkedIn in order to gain visibility.  Quickly they realize that once they continually post relevant information to their market, the possibility of a future jobs skyrockets.

Many are using Facebook as a very helpful way to reach out to the media. For some, they receive more responses to certain media through Facebook than they do normal email channels. Perhaps because using Facebook does not seem like work?

The main hurdle for entrepreneurs to jump over is adjusting from “old school” marketing to Web 2.0 marketing. But, the good thing with technology is that even an old dog can learn new tricks. Quickly they are using Twitter, Facebook and MySpace as marketing tools to enhance their traditional marketing efforts by keeping people who are already members or clients up to date with news and information as well as use it for lead generation to find people who have not yet heard about them.

Marketing through social networks is a great tool for brand exposure because you are going to the potential customer on a medium that they already use. It is also a great tool because they know there is someone behind the message they are seeing. This personal effect makes them a lot more comfortable because they know they are talking to a person and not just a logo.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

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Social Media as a Marketing Tool for Entrepreneurs

Internet Marketing Professor, Columbia, SC- Those involved in entrepreneurial upstarts understood the importance of growing and maintaining a consistent presence to their business’s targeted demographic. In doing this, budget is usually a primary factor when considering marketing decisions; as it relates to technology marketing.

Many small businesses use tools such as the online marketing program Constant Contact, which is vital in reaching their growing list of email contacts collected through various strategies. They use this technology to produce a monthly newsletter featuring events and monthly specials.

Although, when first starting out, many do not realize the need of social networking.

Facebook is being used to form businesses pages on which to invite friends and patrons to join. Every thursday they publish a company update on Facebook that includes available appointment times for services, product launches, and specific news about the company.

It can also be used to inform members of upcoming events. Upon opening, a brick and mortar company may assume weekdays would generate the most business. However, since implementing the weekend updates on Facebook they are consistently booked every weekend.

Twitter is also brought into the marketing mix of many new businesses as a central tool in their social media strategic plan. The Twitter challenge is to pinpoint what messages will keep followers interested. Entrepreneurs always love a good challenge!

Social networking is a hugely successful marketing tool for most upstarts. once the buzz catches on, it can be used to expand technology marketing strategies with online retail sales, online appointment bookings and appointment confirmations via email and text messaging.

Embrace social networks to market your business. They are effective and a vehicle to convey the culture of your business. It is a creative outlet that molds a broader brand image to which your potential customers can relate. Have fun with it!

By the way, do you want to learn more about Social Media?

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Social Marketing

Social Media Statistics Among Businesses Users

Business.com recently published the findings of their 2009 Social Media Benchmark Study of almost 3,000 professionals across the United States. Some of the major findings included that webinars and podcasts were the learning tools professionals enjoyed the most. Facebook was chosen over Twitter as the best social media platform on which to connect with customers.

The report outlined extensive insight into how social media sites are being used within the business community today.

Some of the major finding in the study were:

• Webinars and podcasts are the top tools used by business professionals, with 69 percent of participants harnessing the power of them for information and professional development.

• Eighty-three percent chose Facebook as their top social network, with businesses having one or more profiles. Twitter was earmarked as being used by 45% of respondents. Most obvious was that 77% of companies have a presence on both sites.

• There is a focus to control access to social networks in organizations. Most who responded thought this should now be rethought due to the business value in such activity.

• Those using social media for marketing were 62% who viewed business and brand profiles on sites along with 55% who obtain information from the sites for business information.

• Marketing professionals and consultants were those who use these sites the most to gather business information. Ironically, information technology workers use social networking sites the least.

• More companies and employees are learning all they can on using new media sources as they identify it as the new-age marketing device.

• The average respondent uses seven different social media sites and tools. Seventy-one percent of the businesses possessed less than two years experience using social networking as a business tool.

• Developing brand awareness and brand reputation were among the top social media metrics used to determine campaign success.

By the way, do you want to learn more about Social Media?

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Social Media Goes into the Kitchen: How Chefs Use New Media to Attract Jobs

YES! Even chefs are using social media network sites to attract job offers. They are relying on Twitter and Facebook on a daily basis.

In one case, a person who was working in the design/marketing industry as a creative director for the past 18 years, recently started making a career change into culinary, cooking, writing and marketing food and beverage.

Facebook has connected her with a world of key industry people - chefs, mentors, food writers, and public relations people. As a result, they are able to secure interviews with celebrity chefs and gain valuable career advice from seasoned chefs excited about the new chef’s career change and goals.

Twitter has been a huge marketing tool for most. Stats double every time they publish a recipe link from their food page to Twitter.

In today’s economy, without both of these tools, it would be taking me much longer to establish themselves as an expert in the culinary field.

The cons to all of this social networking though is maintaining a small bit of anonymity. chefs want people to know about their work, what they are cooking, reading, writing about, but not when they are brushing their teeth or going to the bathroom. So, sometimes, Twitter followers can be a little too scary for the shy chefs.

In order to ensure their tweets and posting are reaching the correct market and people, they keep a close eye on Facebook and Twitter, monitoring who can see and who cannot see Tweets and posts. Many try to keep followers to just food-related or marketing people, which keeps stats a little bit lower, but leaves them with quality rather than quantity.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

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Social Media Goes on Vacation: How Tourist Areas use New Media to Attract attention

Lately everyone’s posting contests to win this or that job on social media networking sites - this is the new wave of professionally marketing oneself. Some businesses see this as crazy and believe people need to slow down, smell the roses and take a vacation.

The travel industry is no different. Savvy motel owners have decided to offer folks a chance to win dream vacation for two along the beautiful mountains, rivers, and oceans.

For a seven day period, businesses within a tourist town market the contest and vacation package to their area to their respective client lists on social media sites. Details of the contest, locations the winners will stay, events they will take part in, are all pre-written in the form of tweets, blog posts, and Facebook entries. All of the business promote each message equally and at the same time in order to build a following.

So how do they pick the winner? They do not. America does. The business simply tell contest participants to submit a video to YouTube telling everyone why they need a break. All of the videos are later linked together on the main contest blog, where people can then vote on their favorite video. And they let the public decide why a video submitter really should be working less and taking a break more.

Every few days, the businesses post more of the itinerary - meals and events hand selected by the  innkeepers to really showcase the many fun things to do while vacationing in their area. As small, local business owner’s - they’ve always got the inside scoop on their area and specialize in creating the most memorable, romantic get-a-ways imaginable.

By the way, do you want to learn more about Social Media?

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Social Media Tips: Using New Media to Publicize the Launch of Your Product

1. Social Media Experiment: Create an ongoing event and only promote it via Facebook/Twitter/social networks. In-person networking groups and bars are combining to develop what is affectionately called a TweetCrawl, half happy hour and half networking, where people are brought together in local restaurants across their state. Live tweet rolls are shown on large screens where compatible contacts can see who is doing what and know who to tweet back to for a business connection.

2. Along with helping to get the word out about a new product or service, bring together clients as joint marketers. Each business can publicize the new launch to their contact list in this joint social media marketing effort. This technique is helping organizations build their fan base via very targeted efforts.

3. First and foremost is getting the approval from the higher echelons in n organizations to approve the use of social media sites to publicize a launch. Not everyone is a good fit in the current climate. If an organization does not have the muscle behind the curtain to sustain this type of outreach, or if they just don’t “get it”, then it will fail.

4. Companies are using sites such as Twitter, Friendfeed, StumbleUpon, and Travelblog
Exchange — almost exclusively to market their blogs. Most prefer this to traditional marketing because it allows the development of relationships on a number of levels. They focus on building reputation, helping people, answering questions and things grow organically from there.

5. Many times, you will have access to “big names” in your industry in a way I never would through cold calling, mailing or e-mailing simply by using social networking sites. You will also find numerous business and personal relationships — the line often blurs when dealing with social media– that lead to project development and more marketing and PR.

6. A current project: Are you attending a conference, convention or event? Develop a blog centered around your involvement, create ongoing podcasts and audio coverage from the event, and turn your followers on Twitter, Facebook, and other sites in field reporters to syndicate your coverage. All of the contacts can retweet messages, repost blog content, and send traffic to your main blog site. This is a great way to build a massive niche opt-in list quickly.

Try any of these tactics out and you will soon find yourself with a winning product launch.

By the way, do you want to learn more about Social Media?

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Social Media Tips: Best Tools for Writers, Consultants, Coaches, and Speakers

Are you a Writer, Consultant, Coach, or Speaker? If so, you more than likely always find yourself in a mode of self-promotion. Social media networking sites are great tools to use for informing customers and potential clients of current events.

Here are just a few of the uses for such sites:

1. Letting people know where you will be appearing

2. What you are writing

3. Asking people to sign up for mailing lists

4. Posting pictures of jobs you  have completed

5. Posting inspirational notes

6. Positioning yourself as THE EXPERT on your niche.

Great sites to use in order to implement the strategies are Flickr, YouTube, Twitter, Facebook and WordPress Blogs as marketing tools. Integrate all of these sites and tips into your social media strategic plan and you too will see your sales up double digits in no time.

Freelancers even use social media platforms such as Twitter as a cyber water cooler, but also to target the people they follow to potentially grab freelance work from them or referrals. It’s a great way to get a inquiries.

Do you incorporate a membership platform into your website or off of your blog? If so, have a social media presence on your homepage directing your members and interested people to several outlets to interact with you: LinkedIn, Twitter, Second Life, Facebook, etc. Check out the value of YouTube in your PR efforts also.

So, in your planning efforts use a blog, LinkedIn, Twitter and Facebook, possibly manage multiple Twitter Handles, Co-Tweet for management, have a “Personality” on Facebook as well as a company page.

By the way, do you want to learn more about Social Media?

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Social Media Tips: Twitter and LinkedIn as Marketing Tools

1. Marketing with Twitter

Use Twitter to find leads in a target market well before your competitors do. For example, if you are a wedding planner in San Diego, you could be alerted every single time a Twitter user within 25 miles from your office mentions their fiancé, thus you know they are going to be getting married at some point in the near future. You can then send a direct message to them offering your services. There are so many possibilities underlying Twitter, but this is a pretty simple example.

2. Facebook Pay Per Click Ads

Use Facebook pay per click ads in a similar way to LinkedIn pay per click ads: to get  your websites in front of very niche markets. However, Facebook advertising is only good for very specific niches, as there are so many irrelevant ads on Facebook that it is hard to break through the crowd of ads without targeting a very specific niche.

3. LinkedIn Discussion Section

Use LinkedIn to get guest bloggers, people for interviews, radio show quests, and for expert “comments” for articles. Simply post a question and wait for the answers to come pouring in. At the end you can vote for the best answer you were given. This allows the person who submitted the comment to receive a special designation from LinkedIn.

Use these tips for marketing purposes of your business-to promote products, services, radio shows, guest/topics/show times, events/appearances and monthly product specials. Social media sites will also help to reduce research time, get exposure for other’s products/services (and they will reciprocate to you as well!).

These are only a few tips, strategies, and techniques to add to your social media strategic plan. Remember to plan your work and work your plan for online marketing success.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer Click Here

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Social Media Tips: Keys to Developing a Social Media Strategic Plan

Social networking as a marketing tools are some of the strongest tools emerging for 21st century relationship-based business and marketing that are currently available. From web sites to email to eZines and now social media, the trends point to automated relationships and social networking’s power to do that.

If you are a savvy Internet marketer or business owner entering the online marketing waters you need to be actively using Twitter and Facebook in your marketing augmenting your blog, email and web sites.

The first step any business owner should take prior to using social media tools, is to develop a distinct social media strategy plan that outlines which sites and tools you will use and for what purpose

Following are some steps to add to your social media plan of attack:

1. Marketing With LinkedIn

LinkedIn’s pay per click ad service will enable you to show your website to people within a very specific niche.  For example, if you have a product that is meant only for lawyers that practice family law and are based in the San Diego area, then you can tell LinkedIn to only show your ad to users that fit this niche. The result is that your exact target customers are seeing the ad and visiting your website. It makes really focused marketing possible really easily.

2. LinkedIn “Answers” Section

You are able to go through LinkedIn question/answer forum and answer questions that are relevant to your business. For example, someone might post a question asking how internet marketing could be a part of their law firm that specializes in family law. You can answer that question and show this person various examples of tactics they could use to market their firm online.

These strategies are great for marketing purposes to promote your products, services, websites, guest/topics/show times, events/appearances and product launches. These sites will also help cut down on research time, assist in obtaining an online presence, and marketing joint venture partner or affiliate products.

By the way, do you want to learn more about Social Media?

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