Social Media Tips: Social Media Tips for Artists
February 26, 2010 by DrDaveHale
Filed under Blog, February 2010
Internet Marketing Professor, Columbia, SC - Do you serve a small niche, like the art fair community for both patrons and artists. These events are fine art juried fairs featuring artists who are professional and earn their living at the events. Great social media tools are to have a regular site and also a Ning site. These can be used as a social networking arena where artists come together to share their lives around this business. It is also possible to sell advertising on the site and it can also support the advertising from your website.
Use social media in a number of different ways to gain influence and position within your respective niche market. Use blogs as the basis for your online presence. If you have the time, use different blogs to address different parts of your market.
While the blogs are the foundation of your brand, use Twitter for two reasons: (1) word of mouth marketing through Tweets; and (2) competitor monitoring and checking the pulse of the market through using the Twitter search function. This is quickly becoming one of the most desirable search tools on the Internet while looking for who is asking specific questions.
Use LinkedIn to manage your online professional reputation for and for networking.
Use Facebook ads, the fan page, and messages through the site to target your demographic community and keep your customers informed. Facebook can show the personal side of you and your business.
It is hard to spend much money up front on advertising when starting your own business if you are starting on a shoestring budget.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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Social Media Tips: Social Media Planning to Create an Online Following
February 24, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Social marketing
Social Media EvangelistAre you the Ambassador of Buzz, and member of your Social Media Team? If so, have you created your social media plan of attach? If you are a small business or even a one-person operation, if you use new media in your marketing mix, you want to develop a targeted plan in order to stay focused.
Internet Marketing Professor, Columbia, SC - Here is an outline of a successful social media strategic plan using Twitter, Facebook, and LinkedIn:
Twitter:
1. Out of all the social media tools in your arsenal, use Twitter the most to monitor and send tweets that are relevant to your industry and company.
2. Use different Twitter usernames for different purposes. For example, one account may be for customer service and another for a specific person named for their position at the company. Share the “Buzz” about your company internally and externally with my network of followers. This will give you a more personal touch.
3. Make sure the business owner or top leadership has a Twitter presence. Have them respond to people personally as it shows how much they care about the customer following.
4. Use Twitter to respond to questions or tweets from concerned customers and potential customers. You will definitely save relationships with this strategy in conversations that were addresses on Twitter.
LinkedIn:
1. Keep your profile updated on a daily or at least weekly basis. Update your status as to what you are working on.
2. Join groups On LinkedIn that are relevant to what you do and post to discussions. When people reply, those conversations then transition to LinkedIn messaging. If it is a good connection that turns into e-mails and telephone calls.
3. Send connection requests to members of each group you belong. You want to tell them where you are connected and why you wish to connect with them. Example, “Hello, I’m Dave Hale, and as a trusted member of the XYZ group, I would love to add you to my professional connections.”
Facebook:
1. Use your Facebook business account to give company updates.
2. Provide a forum for customers to make suggestions.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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February 22, 2010 by DrDaveHale
Filed under Blog, February 2010
Social Media Wheel
Internet Marketing Professor, Columbia, SC - Social media tools like Twitter, Facebook, and blogging all have a measurable impact on businesses that use them. Using social media networking tools such as Twitter, Facebook, LinkedIn and RSS feeds, will keep your followers updated on everything you are doing. And the best part is they can all be automatically updated from your blog postings.
Here’s are some suggestions:
1. Post new work on your company blog which is set up to automatically send a tweet to your Twitter followers.
2. Use an RSS feed to send this information to my Facebook account and subscribers of your feed. This will help to keep your work in front of potential clients on a daily basis. As a result, your website traffic and sales will all increased.
3. The most important step when creating a social networking strategy for marketing your company is to identify the platform that fits your goals and resources best.
4. Use Twitter, developing a following and posting links to pertinent information for your followers.
5. Focus on LinkedIn by joining appropriate groups, writing articles, posting news (articles in your blog), and participating in discussions. The groups on LinkedIn will be helpful, and some of your contacts will go on to read your blog. You will eventually be contacted by people on LinkedIn because they recognized your byline.
Use social media online for your business. If you are launching a website to the public next month, social media sites and tools will help you form relationships and gain a presence with bloggers and other influential people.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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February 19, 2010 by DrDaveHale
Filed under Blog, February 2010
Develop Your Entrepreneurial Mindset
Internet Marketing Professor, Columbia, SC - Marketing research consultants with solo practices are using social media tools as a marketing tool not just for the low cost (mostly free) but also for its ability to target market specific clients and niches.
if you are a consultant, here are some of the ways in which you can use these tools too:
1. Join targeted LinkedIn groups, and join discussions on a regular basis. By subscribing to several groups of key target audiences that your clients address you may receive four or five leads within a short time!
2. Through those discussions, connect with several other marketing professionals around the world and form joint venture opportunities.
3. Write articles on niche specific topics, and post them on each of the group pages. You will quickly receive some nice comments on it.
4. When you receive status updates for your LinkedIn groups and in general for on your contact list, send a direct message to them and talk briefly about their update. This will keep you connect and for a relationship.
5. Post press releases and links to whitepapers.
6. Use Twitter regularly and subscribe to Twibes that focus on your particular niche
7. Develop a WordPress blog to make use of all of the great plugins other platforms do not have. use this as your social media focal point. Everything that is posted on your blog can be automatically posted to your social media sites.
Use as many online tools that are pertinent to your market and integrate each with the other. These should be an integral part of your strategic marketing campaigns and provide synergy in your marketing efforts.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
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Social Media Tips for the High Performance Entrepreneur
February 17, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Social marketing
positive-thinking-for-the-entrepreneur
Internet Marketing Professor, Columbia, SC - High performance entrepreneurs are regularly using Social Media (specifically Facebook and LinkedIn) to promote business and gain new business by doing so. One thing they regularly do is routinely updating their profile status. Other tactics include creating business pages and promoting products and events. A great way to gain business from LinkedIn is participating in group conversations.
Savvy entrepreneurs have all their blog posts, Ezine Articles and other social networking sites linked to a Facebook business page, Twitter and LinkedIn in order to gain visibility. Quickly they realize that once they continually post relevant information to their market, the possibility of a future jobs skyrockets.
Many are using Facebook as a very helpful way to reach out to the media. For some, they receive more responses to certain media through Facebook than they do normal email channels. Perhaps because using Facebook does not seem like work?
The main hurdle for entrepreneurs to jump over is adjusting from “old school” marketing to Web 2.0 marketing. But, the good thing with technology is that even an old dog can learn new tricks. Quickly they are using Twitter, Facebook and MySpace as marketing tools to enhance their traditional marketing efforts by keeping people who are already members or clients up to date with news and information as well as use it for lead generation to find people who have not yet heard about them.
Marketing through social networks is a great tool for brand exposure because you are going to the potential customer on a medium that they already use. It is also a great tool because they know there is someone behind the message they are seeing. This personal effect makes them a lot more comfortable because they know they are talking to a person and not just a logo.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
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February 15, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Social marketing
Internet Marketing Professor, Columbia, SC- Those involved in entrepreneurial upstarts understood the importance of growing and maintaining a consistent presence to their business’s targeted demographic. In doing this, budget is usually a primary factor when considering marketing decisions; as it relates to technology marketing.
Many small businesses use tools such as the online marketing program Constant Contact, which is vital in reaching their growing list of email contacts collected through various strategies. They use this technology to produce a monthly newsletter featuring events and monthly specials.
Although, when first starting out, many do not realize the need of social networking.
Facebook is being used to form businesses pages on which to invite friends and patrons to join. Every thursday they publish a company update on Facebook that includes available appointment times for services, product launches, and specific news about the company.
It can also be used to inform members of upcoming events. Upon opening, a brick and mortar company may assume weekdays would generate the most business. However, since implementing the weekend updates on Facebook they are consistently booked every weekend.
Twitter is also brought into the marketing mix of many new businesses as a central tool in their social media strategic plan. The Twitter challenge is to pinpoint what messages will keep followers interested. Entrepreneurs always love a good challenge!
Social networking is a hugely successful marketing tool for most upstarts. once the buzz catches on, it can be used to expand technology marketing strategies with online retail sales, online appointment bookings and appointment confirmations via email and text messaging.
Embrace social networks to market your business. They are effective and a vehicle to convey the culture of your business. It is a creative outlet that molds a broader brand image to which your potential customers can relate. Have fun with it!
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
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February 12, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, Social marketing
Business.com recently published the findings of their 2009 Social Media Benchmark Study of almost 3,000 professionals across the United States. Some of the major findings included that webinars and podcasts were the learning tools professionals enjoyed the most. Facebook was chosen over Twitter as the best social media platform on which to connect with customers.
The report outlined extensive insight into how social media sites are being used within the business community today.
Some of the major finding in the study were:
- Webinars and podcasts are the top tools used by business professionals, with 69 percent of participants harnessing the power of them for information and professional development.
- Eighty-three percent chose Facebook as their top social network, with businesses having one or more profiles. Twitter was earmarked as being used by 45% of respondents. Most obvious was that 77% of companies have a presence on both sites.
- There is a focus to control access to social networks in organizations. Most who responded thought this should now be rethought due to the business value in such activity.
- Those using social media for marketing were 62% who viewed business and brand profiles on sites along with 55% who obtain information from the sites for business information.
- Marketing professionals and consultants were those who use these sites the most to gather business information. Ironically, information technology workers use social networking sites the least.
- More companies and employees are learning all they can on using new media sources as they identify it as the new-age marketing device.
- The average respondent uses seven different social media sites and tools. Seventy-one percent of the businesses possessed less than two years experience using social networking as a business tool.
- Developing brand awareness and brand reputation were among the top social media metrics used to determine campaign success.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
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Social Media Tips: Top Strategies Consultants can use on Twitter and LinkedIn
February 11, 2010 by DrDaveHale
Filed under Blog, February 2010, Social marketing
Social media consultants who work with small and large businesses on how to grow using social media see a wide variety of uses of social media in growing businesses. Using sites like Twitter, Facebook and LinkedIn consultants quickly see results for their clients.
A few way to use these sites are:
1. Effectively use Twitter to grow sales and find new clients simply by staying on the pulse of requests for like services. Using the search function on Twitter, you can find who specifically is asking, “Where can I locate the best photographer in San Diego?” If you are a photographer in that area, a quick direct message to the person and offering your services will possibly develop a new lead for you.
2. Use Twitter for customer service and to provide support to those looking for more information about products and services like yours.
3. Join niche-related groups on Linkedin and put a query on their discussion boards, asking for recommendations for information. Ask and answer questions yourself, which helps define you as a goto person in your industry.
4. Use the discussion tool on LinkedIn to regularly announce events: signings, speaking engagements, product launches, etc. It is an excellent marketing tool to target groups and people that have a definite interest.
The ways to use social media sites is endless. With new virtual real estate sites in this area being born every day, it is imperative to designate those that are the most influential in your industry and specific niche. use all of the tools available to market yourself as the go to person.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
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Social Media Goes into the Kitchen: How Chefs Use New Media to Attract Jobs
February 10, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, SEO, Social marketing
YES! Even chefs are using social media network sites to attract job offers. They are relying on Twitter and Facebook on a daily basis.
In one case, a person who was working in the design/marketing industry as a creative director for the past 18 years, recently started making a career change into culinary, cooking, writing and marketing food and beverage.
Facebook has connected her with a world of key industry people - chefs, mentors, food writers, and public relations people. As a result, they are able to secure interviews with celebrity chefs and gain valuable career advice from seasoned chefs excited about the new chef’s career change and goals.
Twitter has been a huge marketing tool for most. Stats double every time they publish a recipe link from their food page to Twitter.
In today’s economy, without both of these tools, it would be taking me much longer to establish themselves as an expert in the culinary field.
The cons to all of this social networking though is maintaining a small bit of anonymity. chefs want people to know about their work, what they are cooking, reading, writing about, but not when they are brushing their teeth or going to the bathroom. So, sometimes, Twitter followers can be a little too scary for the shy chefs.
In order to ensure their tweets and posting are reaching the correct market and people, they keep a close eye on Facebook and Twitter, monitoring who can see and who cannot see Tweets and posts. Many try to keep followers to just food-related or marketing people, which keeps stats a little bit lower, but leaves them with quality rather than quantity.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
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Social Media Goes on Vacation: How Tourist Areas use New Media to Attract attention
February 9, 2010 by DrDaveHale
Filed under Blog, February 2010, Internet Marketing, SEO, Social marketing
Lately everyone’s posting contests to win this or that job on social media networking sites - this is the new wave of professionally marketing oneself. Some businesses see this as crazy and believe people need to slow down, smell the roses and take a vacation.
The travel industry is no different. Savvy motel owners have decided to offer folks a chance to win dream vacation for two along the beautiful mountains, rivers, and oceans.
For a seven day period, businesses within a tourist town market the contest and vacation package to their area to their respective client lists on social media sites. Details of the contest, locations the winners will stay, events they will take part in, are all pre-written in the form of tweets, blog posts, and Facebook entries. All of the business promote each message equally and at the same time in order to build a following.
So how do they pick the winner? They do not. America does. The business simply tell contest participants to submit a video to YouTube telling everyone why they need a break. All of the videos are later linked together on the main contest blog, where people can then vote on their favorite video. And they let the public decide why a video submitter really should be working less and taking a break more.
Every few days, the businesses post more of the itinerary - meals and events hand selected by the innkeepers to really showcase the many fun things to do while vacationing in their area. As small, local business owner’s - they’ve always got the inside scoop on their area and specialize in creating the most memorable, romantic get-a-ways imaginable.
By the way, do you want to learn more about Social Media?
If so, download my brand new free white paper Social Media: A Primer Click Here
By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?
Do you want to learn how to build a big online subscriber list fast? Click Here
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