Social Media Tips: Keys to Developing a Social Media Strategic Plan

Social networking as a marketing tools are some of the strongest tools emerging for 21st century relationship-based business and marketing that are currently available. From web sites to email to eZines and now social media, the trends point to automated relationships and social networking’s power to do that.

If you are a savvy Internet marketer or business owner entering the online marketing waters you need to be actively using Twitter and Facebook in your marketing augmenting your blog, email and web sites.

The first step any business owner should take prior to using social media tools, is to develop a distinct social media strategy plan that outlines which sites and tools you will use and for what purpose

Following are some steps to add to your social media plan of attack:

1. Marketing With LinkedIn

LinkedIn’s pay per click ad service will enable you to show your website to people within a very specific niche.  For example, if you have a product that is meant only for lawyers that practice family law and are based in the San Diego area, then you can tell LinkedIn to only show your ad to users that fit this niche. The result is that your exact target customers are seeing the ad and visiting your website. It makes really focused marketing possible really easily.

2. LinkedIn “Answers” Section

You are able to go through LinkedIn question/answer forum and answer questions that are relevant to your business. For example, someone might post a question asking how internet marketing could be a part of their law firm that specializes in family law. You can answer that question and show this person various examples of tactics they could use to market their firm online.

These strategies are great for marketing purposes to promote your products, services, websites, guest/topics/show times, events/appearances and product launches. These sites will also help cut down on research time, assist in obtaining an online presence, and marketing joint venture partner or affiliate products.

By the way, do you want to learn more about Social Media?

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By the way, do you want to learn more of my “tricks of the trade” of using social media to boost your online profits and exposure?

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Free Blogging eBooks and More

I was asked yesterday by a few followers online to share links to free resources and ebooks. Below is a great list of link to free ebooks on blogging, marketing making money online, and search engine optimization.

In addition to the ebooks I had already downloaded, I came across some other great e-books, so I decided to add them to the list. Most of these books require you to subscribe to an RSS feed or sign up to a newsletter, therefore I have noted the requirement next to each e-book link.

Design & Coding

• The Blogger Template Book - Subscribe via RSS
• WordPress e-book - Direct download.
• How to Develop Money-Making Niche Sites with WordPress - Direct download.
• Introduction to Good Usability - Direct download.

Blogging

• Killer Flagship Content - Subscribe via RSS
• Deep Secrets of Successful Bloggers - Direct download.
• Who’s There? Seth Godin’s Incomplete Guide to Blogs and the New Web - Direct download.
• How to Start Blogging: A Guide for Business Bloggers - Direct download.
• How to Start a Business Blog - Direct download.
• Blogging Blueprint - Direct download.
• 10 interviews with 10 influential bloggers - Subscribe via RSS.
• Blogging On My Mind - Direct download.
• The Zen of Blogging - Direct download.

Marketing

• The Winning Way - Newsletter sign up.
• Blog Traffic Made Easy - Direct download.
• Get Viral Get Visitors - Direct download.
• Authority Black Book - Newsletter sign up.
• Unleashing the Ideavirus - Direct download.
• The New Rules of Viral Marketing - Direct download.
• Marketing Apple - Direct download.
• A geek’s Guide To Promoting Yourself and Your Online Business in 140 Characters or Less with Twitter - Direct download.
• 8 step guide to podcast marketing basics - Direct download.
• How to Write a Marketing Plan - Newsletter sign up.
• The Social Web Analytics eBook 2008 - Direct download.
• Effective Internet Presence - Direct download.

Making Money

• Make Money Online With John Chow - Newsletter sign up.
• Blog Profits Blueprint - Sign Up To Newsletter.
• The Super Affiliates Guide To Blogging Riches - Newsletter sign up.

Search Engine Optimisation

• We Have a Website. Now What? - Direct download.
• Wordpress SEO for Beginners - Direct download.
• SEO for WordPress Blogs - A Non-Techie’s Guide - Newsletter sign up.

If you know of any other great e-books which are free to download, please let me know and I will update the above list

Internet Marketing Hot Topics

What’s hot in the world of Internet marketing today? Below are the results of today’s Google Alert for Internet Marketing. Hot topics are the future of search engines and Internet marketing, top Internet companies face Congress over privacy of personal data, traffic strategies, Iranian protesters go green for peace on Twitter, using social media for communication, blogging tips, and media optimization. This week I am putting together the fianl touches on 15 new Internet marketing-related manuals and programs as part of the re-branding effort by my expert staff at the Internet Marketing Professor headquarters. Be on the lookout for notification next week as we get ready to launch our new programs. Once these are published, our goal is to produce four to ten new products per month. This will be combined with our link development operations. On the white board for projects are increasing the amount of one way links we have, external blog and forum postings, and more commercial services. Currently, we provide small businesses with website reviews, information product development, SEO, link development, and local directory submission sevrices. If you are interested in any of our programs, please use the email contact link in the top right corner of the tabs. We will match any documented rates by other providers. For now, here are the top stories. What’s the Future of Search? | Search-Internet Marketing By admin Isn’t there something just inherently ‘Internet-y’ in speculating about what the future will bring? Personally, I always enjoy chatting with. Search-Internet Marketing - http://www.search-internetmarketing.com/

Google, Yahoo, Facebook Face Congress - BNET | Atlanta Internet … By Google Inc. Multichannel News, Google, Yahoo, Facebook Face Congress, BNET, CaThe question can get particularly sticky for Facebook, as users fill out extensive profiles, often providing significant details about their lives, tastes, and interests. Atlanta Internet Marketing - http://www.atlantainternetmarketing.net/

The Future of Internet Marketing & Mobile Devices | blog.robkellas.com By Rob Johnson The foundation of the Internet is based upon marketing & without a successful business model the Internets technological progression will stumble to a. blog.robkellas.com - http://blog.robkellas.com/

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Internet Marketing Best of the Day

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Write an Elevator Pitch for Your Blog [Day 1 -31DBBB]

Welcome to Day #1 of the 31 Days to Build a Better Blog Challenge. As on each day of this project today I’d like to present you with two things:

1. Some Teaching/Theory
2. A Task to go away and Do

Teaching

Today’s task (outlined in full below) is to develop an Elevator Pitch for your Blog. Let me explain why.

What is an Elevator Pitch?

“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100-150 words).” - Wikipedia

Many business and self improvement type courses teach students to develop an elevator pitch for their business (and even for themselves). The idea is to have something short and sharp that you can say about yourself when the opportunity arises instead of bumbling your way through explaining what you or your business does (and miss an opportunity).

The goal is both to communicate what you do and to get the person you’re communicating it to to want to know more.

Read more at ProBlogger by clicking here.

If you’re not already signed up for the 31 Days to Build a Better Blog challenge you can find more information on what it entails here.