Social Media Tips: Benefits of Social Networking, Part VIII

Internet Marketing Professor, Columbia, SC - Allowing users the opportunity to opt-in or opt out would have also been the ethically correct decision for Facebook to make at the time they were under scrutiny for subversively using user data. Instead, Facebook forged ahead and kept the program stealth until discovered by bloggers Charlene Li of Forrester and Robert Scoble of Start Magazine. The Beacon fiasco shows how delicate trust is in social networking and how critical transparency is for the hosts of these online communities.

Facebook, considered to be the next Google and considered one of the catalysts of social networking, ironically finds its future hanging in the balance of an online culture it helped create and shape that prizes transparency and credibility, authentication and security over stealth product decisions that challenge ethical boundaries. The bottom line of ethics is that the founders of Facebook and MySpace, LinkedIn and Friendster, and many more sites like them, need to concentrate on being as transparent as the foundations of social networking require.

Instead of fighting and resisting the major change that social networking brings to communicating, collaborating, sharing and learning, organizations must throw off their preconceptions and pilot these technologies. The life forces in any organization are not physical assets, its knowledge and the ability to learn as an organization. Social networking is the catalyst, the nurturing agent of this change. Its effects permeate and can improve communications skills between individuals and departments, organizations and even divisions scattered across the globe. To ignore the growth of social networking and its potential contributions to personal, professional and organizational goal attainment is to become myopic and miss the opportunity to be transformed by greater insight and knowledge shared with and gained from others.

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