Social Media Tips: Social Media Tips for Artists
February 26, 2010 by DrDaveHale
Filed under Blog, February 2010
Internet Marketing Professor, Columbia, SC - Do you serve a small niche, like the art fair community for both patrons and artists. These events are fine art juried fairs featuring artists who are professional and earn their living at the events. Great social media tools are to have a regular site and also a Ning site. These can be used as a social networking arena where artists come together to share their lives around this business. It is also possible to sell advertising on the site and it can also support the advertising from your website.
Use social media in a number of different ways to gain influence and position within your respective niche market. Use blogs as the basis for your online presence. If you have the time, use different blogs to address different parts of your market.
While the blogs are the foundation of your brand, use Twitter for two reasons: (1) word of mouth marketing through Tweets; and (2) competitor monitoring and checking the pulse of the market through using the Twitter search function. This is quickly becoming one of the most desirable search tools on the Internet while looking for who is asking specific questions.
Use LinkedIn to manage your online professional reputation for and for networking.
Use Facebook ads, the fan page, and messages through the site to target your demographic community and keep your customers informed. Facebook can show the personal side of you and your business.
It is hard to spend much money up front on advertising when starting your own business if you are starting on a shoestring budget.
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