Article Writing for Increased Website Traffic and Conversion

Article writing and later submitting them to article directories is a very easy method to drive almost pre-qualified traffic to your site. The only tough part about it, is pushing yourself to do it every day. I have found this to be true for even myself, as I use article writing as one of my top traffic generation tools, although, I too am like everyone else when it come finding the time to write 5-7 article per day, which equates to 25 - 49 articles every week.

When time is tough to schedule in, I just remind myself of how much traffic will be coming to my web site once I post the articles.

So, is there a magic formula that I have found for writing articles to make them pay off with targeted traffic? What I mean is, what method do I use to develop my articles?

These are the steps I use for every article I write:

1) Determine the niche subject matter that I want to write on. You may already have a niche you currently write on or have a web site for. If so, write on subjects associated to it. The main point to keep in mind is that you must write for the benefit of your audience and what they need for information. Do not just write for the sake of writing and having people come to your site. The key is to build a relationship that results in the traffic buying from you. Again, your articles need to  be targeted at your customers, expressly, and pulling new buyers to your site.

2) Write your title with search engine optimization in mind. By that I mean with your keywords as the first couple words in the title. Your keywords for the article should reflect what the article is about. Again, start your title with your keyword(s), then use the rest of the words to let the reader know what they will read about. It should be directed at a benefit of your article.

3) Before actually writing the article out fully, write three core intentions of your article. Three techniques to completing something, three fascinating details, three methods to achieving success. Get the picture?  Now, develop the ideas a bit.

4) Compose an introductory section that encapsulates what the three points will teach them.

5) Close article with a paragraph informs the reader how to contact you for more information about what you just taught them.

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Dr. Dave Hale is the founder and Chief Social Marketer at The Internet Marketing Professor, a business coaching firm dedicated to assisting small to medium sized businesses with integrating Web 2.0 into their marketing mix. He has written over 40 books and how-to course on Internet marketing related topics, is a professional speaker, business coach, and a professor at Webster University, Columbia, SC where he teaches business development and organizational psychology courses.